Close-up of an older man's face with eyes closed.

The ad opens with a close-up of an older man with his eyes closed, touching his face. It then transitions to a younger man standing by a lake at sunrise, looking contemplative. The scene shifts to the younger man on a wooden balcony, then to a close-up of his sweater. Next, an older man stands on a train platform, looking into the distance. Another close-up of a sweater follows. The younger man is shown again on the balcony, holding a jacket. A close-up of his arm and sweater is shown. The older man walks away from a brick building, carrying a bag and a coat. The final scenes show the younger man by the lake at sunrise, with the sun low on the horizon, and then the brand logo.