The Asana logo and the visual of a modern office building.

The ad opens with the Asana logo and then transitions to a montage of office buildings with people working inside. It highlights a marketing lead named Claire Dale, showing her using Asana on a laptop to manage a project called 'Q3 Launch Planning'. The interface displays tasks in 'To do', 'Doing', and 'Done' columns. The ad then shows different teams (Product, Operations, Marketing) collaborating. It demonstrates how tasks can be assigned and tracked, with a specific example of submitting a budget and updating a roadmap. The ad concludes with the Asana logo, the tagline 'A smarter way to work', and a call to action.