A man with a surprised expression asks "riders now wearing earplugs?"

The video starts with a close-up of a man speaking, then cuts to a point-of-view shot of someone riding a motorcycle. The rider is wearing a helmet and leather jacket. The video then returns to the man speaking, showing him holding up earplugs and demonstrating how to insert them. The final scene is a graphic advertising a "Buy One, Get One Free" offer on the earplugs.