The sudden, intense explosions and action sequences at the beginning.

The ad opens with two characters in tactical gear, one holding a rifle, in a jungle-like environment. Explosions erupt behind them. The scene shifts to a character firing a flamethrower, engulfing a dark area in flames. The ad concludes with a static image showcasing the game's title, 'ARC Raiders', and 'DELUXE EDITION' with two characters in the foreground and platform logos at the bottom.