A person holding a baby in a kitchen setting.

The ad opens with a person holding a baby in a kitchen. They reach for a blue Aptamil formula container. The lid is opened, revealing the powder. A scoop is used to measure the formula. The person then holds the baby and prepares a bottle. The baby is shown drinking from the bottle. The ad ends with a close-up of the baby and the Aptamil container, with text overlay.