A woman getting her hair washed in a clean, modern setting.

The ad opens with a woman getting her hair washed by an older woman in a salon-like setting. The scene then shifts to a man in a white lab coat, standing in front of a wall of shelves. He looks directly at the camera. Products are then displayed on pedestals, with prices shown. The man continues to look at the camera as more products and prices are revealed. The ad ends with a shot of the man and the Apoteket logo.