The initial close-up of the man's face and the subsequent quick cuts to children in costumes and with face paint.

The ad opens with a close-up of a man with glasses and a beard, looking at something off-screen. The scene then shifts to a child with face paint and a monster costume, smiling. Next, a boy in a green beanie makes a funny face. The final scenes show a family in an optician's store, with the man and woman interacting with the optician, and the children playing. The Apollo logo is visible throughout.