A man dramatically throwing a cap in the air with text stating "9/10 people throw their caps away".
The video starts with a man in a field throwing a cap in the air, with text overlay "9/10 Leute schmeissen ihre Caps weg". It then shows a man on an exercise bike, followed by a close-up of a cap being rinsed with water. The video transitions to a person throwing a cap into a trash bag, then a close-up of a cap being held and water poured on it. It shows a comparison between a cap getting wet and a piece of cardboard getting soaked. The ad then shows a cap being processed with steam, followed by a shot of the inside of a cap with text "DESIGNED IN THE ALPS". It contrasts a moldy cap with a clean cap, and then shows a man in a forest wearing a cap. The final scenes display the brand's website showing various cap models and a man holding two caps, with a call to action.
