The large, bold text '-10%' on a gift box.

The ad opens with a close-up of a white box with '-10%' written on it, held by gloved hands. The scene transitions to a smiling woman holding the box, then to a shot of a box with '-25%'. This is followed by a shot of Santa Claus holding a box with '-50%', and then Santa Claus and the woman are shown together with stacked boxes showing '-80%', '-50%', '-25%', and '-10%'. The logo APART.pl is displayed prominently. The setting appears to be outdoors with a building facade and Christmas decorations.