The initial close-up of the man adjusting his suit jacket.

The ad opens with a close-up of a man adjusting his suit jacket over a white collared shirt. The scene then widens to show him in a well-lit room with plants and a sofa. He buttons his jacket, then runs his hands through his hair, looking slightly disheveled. He then puts on glasses and adjusts his shirt, looking more put-together. Next, he puts on a baseball cap and a navy polo shirt, looking sporty. Finally, he is shown holding a crumpled shirt, then looking into a washing machine, implying the clothes are wrinkle-free and ready to wear without ironing. The ad ends with two shirts hanging on a rack.