The initial text overlay "SHE LOST HER BOYFRIEND TO AN OVERDOSE" is emotionally striking and grabs attention.

The ad opens with a woman walking through a forest, with text overlayed. The camera then zooms in on her face as she looks up. She is then shown walking towards an Anytime Fitness gym. Inside the gym, she is seen working out with a coach, performing various exercises like dumbbell rows, kettlebell swings, and box jumps. The ad concludes with her and the coach high-fiving and then a final screen with the Anytime Fitness logo and tagline.