The initial shot of the novelty items on the shelf and the hand reaching for the 'One Wish Willow' box.

The ad opens with a shot of a shelf stocked with novelty items, including voodoo dolls and candy. A person's hand reaches for a box labeled 'One Wish Willow'. The scene transitions to a Focus Features logo. Then, a close-up of the 'One Wish Willow' box is shown. A young woman smiles, and a young man smiles. The man is shown in a car, then sitting with the woman on a couch. He is on the phone in a store, and a woman is sitting on the floor surrounded by boxes. The man is then shown in a store with musical instruments. A dark scene transitions to a room with tape on the walls. The man is cleaning the floor wearing a mask. The word 'OBSESSION' appears on screen, followed by 'OBSESSI'. The man screams in a room. The final scenes show the man in a car, then the title card with release information and logos.