The initial text "Baskets. Gels énergétiques." combined with the Amazon box.

The ad opens with an orange background and the text "Baskets. Gels énergétiques." on the left. A cardboard Amazon box is shown on the right, partially open. Over the next few seconds, more items are added to the box: first energy gels, then a stick of anti-chafing cream. The text on the left updates to include "Et crème anti-frottement." and finally "À vous le club de course.". The Amazon logo and website are visible throughout. The pacing is slow and deliberate, with items appearing one by one.