A child asking a father what a company does at night.

The ad opens with a family in their living room at night. A father is on the couch, a son is standing, and the mother and another child are at a table. The son asks his father what Alza (an online retailer) does at night. The father replies that Alza never sleeps. The scene then shifts to the couple in bed, late at night, with the mother browsing on her phone. The phone screen shows the Alza app, displaying various products. The couple decides to shop for tomorrow. The ad then shows an AlzaBox locker, with the tagline about ordering by midnight and picking up in the morning. The final scene shows the family picking up their order from the AlzaBox the next morning.