Alura YouTube Ads: Top Video Campaigns and Creatives

#669 YouTube advertiser by spendEducationBrazilVerify on Google Ads Transparency Center

Alura is an online technology education platform offering training in programming, artificial intelligence, data science, and design. Across 7 markets, its 100+ YouTube ads have generated 78.1M views, highlighting developer immersions, AI training, and course promotions.

Est. total spend
$156K – $3.9M
All-time, estimated range
Ads indexed
142
Total views
78.1M
Markets
7
Countries the ads ran in

Most-viewed Alura YouTube ads

Top 20 by views · list updated

Alura — Alura — Uma nova versão, para um novo mundo tech. (YouTube video ad)0:30

Alura

Alura — Uma nova versão, para um novo mundo tech.

11.5M views
Alura — Alura & Google Gemini: Imersão Dev (YouTube video ad)0:22

Alura

Alura & Google Gemini: Imersão Dev

3.6M views
Alura — Ajura — Imersão Gratuita em Inteligência Artificial (YouTube video ad)0:45

Alura

Ajura — Imersão Gratuita em Inteligência Artificial

3.4M views
Alura — Alura — Novo Plano Ultra Lab (YouTube video ad)0:22

Alura

Alura — Novo Plano Ultra Lab

3M views
Alura — Alura — A Nova Era da Tecnologia (YouTube video ad)0:30

Alura

Alura — A Nova Era da Tecnologia

2.7M views
Alura — Alura Black November Sale: Up to 50% Off Tech Courses (YouTube video ad)0:30

Alura

Alura Black November Sale: Up to 50% Off Tech Courses

2.4M views
Alura — Start Programming with Google Gemini and Alura (YouTube video ad)0:34

Alura

Start Programming with Google Gemini and Alura

2.4M views
Alura — Top Programming Languages for Employment Today (YouTube video ad)0:45

Alura

Top Programming Languages for Employment Today

2.4M views
Alura — Alura — AI won't wait for you to feel ready (YouTube video ad)0:13

Alura

Alura — AI won't wait for you to feel ready

2.1M views
Alura — Alura - Cursos de Programação (YouTube video ad)0:14

Alura

Alura - Cursos de Programação

2.1M views
Alura — Alura - Tech Career Opportunities (YouTube video ad)0:12

Alura

Alura - Tech Career Opportunities

2.1M views
Alura — Alura — Imersão Dev com Google Gemini (YouTube video ad)0:31

Alura

Alura — Imersão Dev com Google Gemini

2M views
Alura — Imersão Dev com Google Gemini - Gratuito! (YouTube video ad)0:21

Alura

Imersão Dev com Google Gemini - Gratuito!

1.9M views
Alura — Alura: The Promising Era of Technology (YouTube video ad)0:15

Alura

Alura: The Promising Era of Technology

1.9M views
Alura — Alura — Imersão Dados com Python (YouTube video ad)0:16

Alura

Alura — Imersão Dados com Python

1.9M views
Alura — Imersão Dev — Aprenda a criar sites modernos usando IA (YouTube video ad)0:23

Alura

Imersão Dev — Aprenda a criar sites modernos usando IA

1.8M views
Alura — Alura — A Nova Era da Tecnologia (YouTube video ad)1:00

Alura

Alura — A Nova Era da Tecnologia

1.6M views
Alura — Alura — Black November Sale (YouTube video ad)0:48

Alura

Alura — Black November Sale

1.6M views
Alura — Alura — Últimos Dias: Até 50% OFF na Black November (YouTube video ad)0:20

Alura

Alura — Últimos Dias: Até 50% OFF na Black November

1.5M views
Alura — Free AI Immersion with Google (YouTube video ad)0:18

Alura

Free AI Immersion with Google

1.4M views

See all 142 Alura ads

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About Alura

Alura is Brazil's largest online technology education platform, offering courses across programming, data science, artificial intelligence, DevOps, UX design, and management. The company provides subscription-based training solutions to both individual students and corporate clients. Based in São Paulo, Brazil, it operates primarily in Brazil and Latin America.

Company
AOVS Sistemas de Informática S.A.
Category
Online tech education platform
Headquarters
Brazil
Advertises in
7 countries

Alura YouTube ads — FAQ

Alura advertises its online technology education platform, offering subscription-based training courses in programming, data science, artificial intelligence, DevOps, UX design, and management for individual students and corporate clients.
Alura's YouTube ads focus on programming courses, artificial intelligence training, immersive development events with Google Gemini, career preparation in tech, and subscription promotions like Black November sales and new plan launches.
Alura uses an even split between vertical Shorts-style videos and standard horizontal formats, with video lengths distributed across short 15-second clips and spots lasting up to one minute.
Alura advertises entirely in Portuguese, targeting learners primarily in Brazil and Latin America.
AdSee has indexed 142 YouTube ads from Alura, with 78.1M views in total, shown in 7 countries.
Alura's YouTube ads in the AdSee library ran most often in Brazil, Ireland, Japan, Spain and the United States. In total they were shown in 7 countries.
AdSee estimates Alura's YouTube ad spend at $156K – $3.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Alura.
The most-viewed Alura ad in the AdSee library is “Alura — Uma nova versão, para um novo mundo tech.”, with 11.5M views on YouTube.
Alura's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04165294880349749249?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.