The large, illuminated "SALE 40% OFF" sign against the dark, smoky background.

The video opens with a dark, smoky, industrial-looking space. Large, illuminated marquee-style letters spell out "SALE 40% OFF". The brand name "ALLSAINTS" is displayed above the sale sign. The scene is dimly lit, with spotlights on the sign and ambient light reflecting off the wet-looking floor. The camera slowly zooms in on the sign and text.