The large, bold numbers on the colorful boxes (450, 250, 60) immediately draw the viewer's eye.

The ad features three brightly colored mobile phone plan boxes stacked in the center against a yellow background. The boxes are labeled 'JAHRES-PAKET L', 'JAHRES-PAKET S', and 'JAHRES-PAKET XS'. Each box displays a large number indicating gigabytes (450, 250, and 60) and a smaller number below (350GB, 200GB, and 40GB). A red circle with text is in the upper right corner. The bottom of the ad has smaller text and logos.