The animated red cow with large earrings is visually striking and immediately captures attention.

The ad opens with a close-up of a cartoon cow's head, which is red and has large, dangling earrings. The background is a solid red. The cow's head then moves to the left as the screen transitions to show a woman and a child laughing heartily. Text appears on the screen. On the right side of the screen, a product package for 'La Vache qui rit' cheese is shown, along with a slice of cheese. The pacing is quick and energetic.