The initial close-up of the woman's face and the subsequent shot of the washing machine door opening.

The ad opens with a close-up of a woman's face, then transitions to a woman opening a washing machine door. The interior of the machine is shown with red clothes, and the text "AEG PROSTEAM" appears. The ad then shows a woman from behind, looking at the washing machine, with text about water savings. A hand adjusts the washing machine dial. Steam is shown inside the machine. A man is shown putting on a jacket over a shirt, with text "AVEC AEG PROSTEAM®". The final shot shows the washing machine with the "AEG" logo and text "DÉPASSEZ VOS ATTENTES".