The ADP logo and the bold tagline "GOOD PAYROLL IS GOOD BUSINESS".

The ad opens with the ADP logo and the tagline "GOOD PAYROLL IS GOOD BUSINESS". The screen then transitions to a word cloud forming the word "PAIE" (French for payroll), with various related words filling the letters. This is followed by text animating on screen, asking if the viewer is trying to meet their employees' needs and ensure they don't worry about payroll. The ad concludes with the ADP logo and tagline again, along with a website address and a quote from a director at Beckton Dickinson.