AARP YouTube Ads and Top Video Campaigns

#248 YouTube advertiser by spendNonprofit PoliticalUnited StatesVerify on Google Ads Transparency Center

AARP is a non-profit organization dedicated to empowering Americans aged 50 and older through advocacy, resources, and member perks. Its YouTube advertising spans 70+ video ads across 5 markets, generating 236M total views. The creative library centers heavily on membership value, highlighting savings, discounts, special offers, and programs like Skills Builder.

Est. total spend
$1.2M – $11.8M
All-time, estimated range
Ads indexed
71
Total views
236M
Markets
5
Countries the ads ran in

Most-viewed AARP YouTube ads

Top 20 by views · list updated

See all 71 AARP ads

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About AARP

AARP is a non-profit and non-partisan organization in the United States dedicated to empowering people aged 50 and older as they age. Founded in 1958 by Ethel Percy Andrus and Leonard Davis, it provides lobbying and advocacy, educational resources, publications, and member discounts on travel, insurance, and financial services. Headquartered in Washington, D.C., AARP serves over 38 million members across the United States.

Company
AARP, Inc.
Category
Senior advocacy non-profit organization
Headquarters
United States
Advertises in
5 countries

AARP YouTube ads — FAQ

AARP is a non-profit, non-partisan organization based in the United States that empowers people aged 50 and older. It offers educational resources, advocacy, and member discounts on travel, insurance, and financial services.
AARP's YouTube ads focus heavily on the perks and savings of joining the organization. Common themes include overall membership benefits, special offers, discounts, and programs like Staying Sharp and Skills Builder for Work.
AARP uses a mix of horizontal videos and vertical Shorts-style formats, leaning mostly toward horizontal layouts. Most of its video ads are short spots running 15 seconds or less, along with some mid-length cuts.
AARP advertises exclusively in English on YouTube, directing its campaigns to audiences in the United States.
AdSee has indexed 71 YouTube ads from AARP, with 236M views in total, shown in 5 countries.
AARP's YouTube ads in the AdSee library ran most often in the United States, Indonesia, Germany, France and Spain.
AdSee estimates AARP's YouTube ad spend at $1.2M – $11.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by AARP.
The most-viewed AARP ad in the AdSee library is “AARP Membership Perks and Special Offer”, with 37.4M views on YouTube.
AARP's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11572702929970266113?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.