The striking red abstract shapes and the prominent "9€" price tag.

The ad opens with abstract red shapes and light effects, transitioning to a close-up of a red, angular object. It then shows a modern flat-screen TV, first from the back and then from the front, displaying a vibrant butterfly image. The screen is positioned on a reflective red surface with spotlights in the background. The final shot is of the A1 logo with a red 'A' and a black '1'.