988 Suicide & Crisis Lifeline YouTube Ads and Commercials

#2502 YouTube advertiser by spendNonprofit PoliticalUnited StatesVerify on Google Ads Transparency Center

The 988 Suicide & Crisis Lifeline provides free, confidential 24/7 support across the United States for people facing suicidal crisis or emotional distress. Its YouTube ads, reaching 14.2M views across 30+ ads in the United States, focus on real caller feedback, stories of hope, and reminding viewers that support is available.

Est. total spend
$284K – $709K
All-time, estimated range
Ads indexed
31
Total views
14.2M
Markets
1
Countries the ads ran in

Most-viewed 988 Suicide & Crisis Lifeline YouTube ads

Top 20 by views · list updated

See all 31 988 Suicide & Crisis Lifeline ads

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About 988 Suicide & Crisis Lifeline

The 988 Suicide & Crisis Lifeline is a national network of local crisis centers in the United States providing free, confidential 24/7 support via call, text, and chat for individuals experiencing suicidal crises or emotional distress. Funded by SAMHSA and administered by Vibrant Emotional Health (legally The Mental Health Association of New York City, Inc.), the service connects users to trained counselors and local resources. Formerly operating as the National Suicide Prevention Lifeline, it transitioned to the 3-digit code 988 in July 2022.

Company
The Mental Health Association of New York City, Inc.
Category
Mental health crisis helpline
Headquarters
United States
Advertises in
1 country

988 Suicide & Crisis Lifeline YouTube ads — FAQ

The 988 Suicide & Crisis Lifeline is a United States national network offering free, confidential 24/7 mental health crisis support via call, text, and chat. Legally administered by The Mental Health Association of New York City, Inc., it connects individuals experiencing emotional distress to trained counselors.
YouTube ads for the 988 Suicide & Crisis Lifeline focus on mental health support and suicide prevention. Recurring themes include reminding viewers that support is available, sharing real caller feedback and stories of hope, and reinforcing the message that individuals do not have to be alone in difficult times.
The 988 Suicide & Crisis Lifeline relies primarily on horizontal video ads alongside some vertical Shorts-style spots. Its video advertisements are short, split evenly between 15-second spots and videos running 16 to 30 seconds.
The 988 Suicide & Crisis Lifeline advertises primarily in English, with a portion of its YouTube campaigns also appearing in Spanish.
AdSee has indexed 31 YouTube ads from 988 Suicide & Crisis Lifeline, with 14.2M views in total, shown in 1 country.
988 Suicide & Crisis Lifeline's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates 988 Suicide & Crisis Lifeline's YouTube ad spend at $284K – $709K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by 988 Suicide & Crisis Lifeline.
The most-viewed 988 Suicide & Crisis Lifeline ad in the AdSee library is “988 Suicide & Crisis Lifeline: Support is Available”, with 3.4M views on YouTube.
988 Suicide & Crisis Lifeline's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01250270992819814401?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.