2XU YouTube ads and commercial examples

#887 YouTube advertiser by spendDTCAustraliaVerify on Google Ads Transparency Center

Founded in Melbourne, 2XU designs high-performance compression garments, triathlon clothing, and athletic apparel. Across 17 markets, the brand's 90+ YouTube video ads have generated 56.7M views. Campaigns frequently center on athletic themes like cycling, running, seasonal apparel launches, and performance athletic wear.

Est. total spend
$454K – $2.8M
All-time, estimated range
Ads indexed
96
Total views
56.7M
Markets
17
Countries the ads ran in

Most-viewed 2XU YouTube ads

Top 20 by views · list updated

2XU — 2XU — End of Season Sale (YouTube video ad)0:15

2XU

2XU — End of Season Sale

11.2M views
2XU — 2XU — Human Performance Multiplied (YouTube video ad)0:15

2XU

2XU — Human Performance Multiplied

2.8M views
2XU — 2XU — Summer '26 New Season Styles (YouTube video ad)0:15

2XU

2XU — Summer '26 New Season Styles

2.4M views
2XU — 2XU Summer '26 New Season Styles (YouTube video ad)0:15

2XU

2XU Summer '26 New Season Styles

2.3M views
2XU — Workout Montage (YouTube video ad)0:06

2XU

Workout Montage

2.1M views
2XU — Cyclist on a Velodrome (YouTube video ad)0:06

2XU

Cyclist on a Velodrome

1.7M views
2XU — Runner preparing for a race (YouTube video ad)0:06

2XU

Runner preparing for a race

1.6M views
2XU — 2XU — Human Performance. Multiplied. (YouTube video ad)0:30

2XU

2XU — Human Performance. Multiplied.

1.5M views
2XU — 2XU — Performance Athletic Wear (YouTube video ad)0:15

2XU

2XU — Performance Athletic Wear

1.3M views
2XU — 2XU - Human Performance Multiplied (YouTube video ad)0:15

2XU

2XU - Human Performance Multiplied

1.2M views
2XU — 2XU Triathlon Apparel: Engineered for Performance (YouTube video ad)0:15

2XU

2XU Triathlon Apparel: Engineered for Performance

1.1M views
2XU — 2XU — Performance Redefined (YouTube video ad)0:15

2XU

2XU — Performance Redefined

1M views
2XU — Gym Workout Montage (YouTube video ad)0:06

2XU

Gym Workout Montage

1M views
2XU — 2XU - Athletic Performance (YouTube video ad)0:06

2XU

2XU - Athletic Performance

992.6K views
2XU — 2XU — Fabric of Performance (YouTube video ad)1:00

2XU

2XU — Fabric of Performance

916.6K views
2XU — 2XU - Tri Season Is Here (YouTube video ad)0:17

2XU

2XU - Tri Season Is Here

852K views
2XU — 2XU — Athletic Performance (YouTube video ad)0:27

2XU

2XU — Athletic Performance

797.9K views
2XU — Swimmer Training (YouTube video ad)0:06

2XU

Swimmer Training

758.2K views
2XU — 2XU — Human Performance Multiplied (YouTube video ad)0:30

2XU

2XU — Human Performance Multiplied

753.3K views
2XU — 2XU — Human Performance. Multiplied. (YouTube video ad)0:30

2XU

2XU — Human Performance. Multiplied.

750.3K views

See all 96 2XU ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About 2XU

2XU is an Australian activewear brand specializing in high-performance compression garments, triathlon clothing, and athletic apparel. Founded in 2005 in Melbourne, the company designs products for athletes and fitness enthusiasts across sports such as running, triathlon, cycling, and fitness. 2XU sells its products internationally through direct-to-consumer e-commerce websites, retail stores, and wholesale distributors.

Company
2XU Pty Ltd
Category
Athletic apparel and compression wear
Headquarters
Australia
Advertises in
17 countries

2XU YouTube ads — FAQ

2XU advertises high-performance compression garments, athletic apparel, and sportswear. Based in Australia, the brand designs clothing for activities such as running, triathlon, cycling, and general fitness.
2XU's YouTube ads focus on athletic performance, seasonal style launches, and promotional events like end-of-season sales. Many spots highlight training themes, featuring runners, cyclists on velodromes, and workout montages alongside the message of human performance.
2XU uses a mix of horizontal videos and vertical Shorts-style formats. The majority of these ads are short spots running up to 15 seconds, alongside some mid-length videos under 30 seconds.
2XU advertises exclusively in English on YouTube.
AdSee has indexed 96 YouTube ads from 2XU, with 56.7M views in total, shown in 17 countries.
2XU's YouTube ads in the AdSee library ran most often in Australia, the United States, Canada, the United Kingdom and New Zealand. In total they were shown in 17 countries.
AdSee estimates 2XU's YouTube ad spend at $454K – $2.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by 2XU.
The most-viewed 2XU ad in the AdSee library is “2XU — End of Season Sale”, with 11.2M views on YouTube.
2XU's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12454238043986984961?region=anywhere

More top DTC advertisers

All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
870
FoxtaleDTCIN
$58.1K – $2.9M15 ads · 58.1M1558.1MView ads
873
CASETiFYDTCHK
$57.9K – $2.9M129 ads · 57.9M12957.9MView ads
877
Hiya HealthDTCUS
$1.2M – $2.9M34 ads · 57.6M3457.6MView ads
892
The WarmyDTCUS
$1.1M – $2.8M47 ads · 56.2M4756.2MView ads
899
The Honest CompanyDTCUS
$1.1M – $2.8M19 ads · 55.5M1955.5MView ads
906
aheadDTCDE
$629K – $2.7M123 ads · 78.6M12378.6MView ads
908
ElaréDTCUS
$605K – $2.7M39 ads · 55.0M3955.0MView ads
909
SpotOnDTCUS
$603K – $2.7M26 ads · 54.9M2654.9MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.