A gorilla in a construction helmet falling and calling for help.

The ad opens with a gorilla in a construction helmet and overalls climbing scaffolding. It then shows the gorilla falling, calling on a phone, and being hit by falling boxes. The scene shifts to the inside of a construction vehicle where a phone falls. The gorilla is then shown being lifted by a crane and interacting with a human construction worker. The ad concludes with a cityscape and contact information for a law firm.