--- title: "Zappos YouTube Ads: 50+ Video Commercials | AdSee" description: "Explore 50+ Zappos YouTube video ads with 31.7M views across 14 markets. See estimated ad spend, seasonal campaigns, and top creative strategies." url: "https://www.adsee.ai/ad-examples/youtube/brands/zappos" --- # Inside Zappos YouTube Ads & Commercials Zappos is an online retailer offering footwear, apparel, and accessories for men, women, and children. Across 14 markets, its YouTube advertising features 50+ ads with over 31.7M views, highlighting athletic themes like Lace Up, Lock In, Win the Day alongside seasonal collections for skiing, spring, and vacation sandals. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1421 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/8) - Company: Zappos.com LLC - Category: Retail Ecommerce — Online shoe and clothing retail - Headquarters: United States - Estimated total YouTube ad spend: $127K – $1.6M (all-time, estimated range) - Ads indexed: 51 - Total views: 31.7M - Markets: 14 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR04821233212191670273?region=anywhere ## Most-viewed Zappos YouTube ads Top 20 by views, list updated October 2026. 1. [Zappos — Lace Up, Lock In, Win the Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-lace-up-lock-in-win-the-day-4dw8Lj7uv3Y) — 2.3M views, 15s 2. [Zappos - Lace Up, Lock In, Win The Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-lace-up-lock-in-win-the-day-OIcAgd9JUvg) — 2.3M views, 15s 3. [Zappos — Lace Up, Lock In, Win the Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-lace-up-lock-in-win-the-day-WXZzIZNv_9U) — 2.2M views, 30s 4. [Zappos — Lace Up, Lock In, Win the Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-lace-up-lock-in-win-the-day-2ZP3qioNJ8I) — 2.1M views, 15s 5. [Zappos — Winning Starts From The Ground Up](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-winning-starts-from-the-ground-up-bSlpJs20FZ0) — 1.9M views, 15s 6. [Zappos — Spring Forward](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-spring-forward-6MDu5HnyBDM) — 1.7M views, 25s 7. [Zappos — Ski Mode Collection](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-ski-mode-collection-V9kG_3tEUYw) — 1.5M views, 22s 8. [Zappos — Lace Up / Lock In / Win The Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-lace-up-lock-in-win-the-day-HYMgBqGhk1I) — 1.5M views, 30s 9. [Zappos Vacation Essentials: Sandals](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-vacation-essentials-sandals-va8axwQbcME) — 1.2M views, 9s 10. [Zappos - Vacation Essentials](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-vacation-essentials-HVtCCut-Yjw) — 1.2M views, 9s 11. [Zappos — Spring Forward](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-spring-forward-DKlDxBgERXw) — 1.2M views, 25s 12. [Zappos In Motion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-in-motion-QsyG8-j8cjI) — 1.1M views, 49s 13. [Zappos — Pack for Paradise](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-pack-for-paradise-DEQf2CmESgo) — 1.1M views, 12s 14. [Zappos — Ski Mode Collection](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-ski-mode-collection-oLDk7fVJWM4) — 1M views, 22s 15. [Zappos — Spring Forward Running](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-spring-forward-running--IdcQnoN1TY) — 984.8K views, 16s 16. [Zappos — Spring Forward](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-spring-forward-ey0yU6jXGzE) — 968.1K views, 37s 17. [Zappos Spring Forward](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-spring-forward-9Ra49zg3-Ao) — 861.9K views, 37s 18. [Zappos — In Motion](https://www.adsee.ai/ad-examples/youtube/dtc/zappos-in-motion-8eYWZmDmsjA) — 747.5K views, 38s 19. [Zappos — In Motion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-in-motion-pUEWkQF0MW0) — 688.6K views, 39s 20. [Zappos — In Motion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zappos-in-motion-UNjw_z1e2VU) — 635.9K views, 38s ## About Zappos Zappos is an online retailer offering footwear, apparel, handbags, and fashion accessories for men, women, and children. Founded in 1999 as ShoeSite.com and based in Las Vegas, Nevada, the company is widely known for its customer service policies, including free shipping and returns. Zappos was acquired by Amazon in 2009 and operates as a wholly owned subsidiary. ## Zappos YouTube ads — FAQ ### What is Zappos? Zappos is an online retail company based in the United States that sells footwear, apparel, handbags, and fashion accessories for men, women, and children. Founded in 1999 and acquired by Amazon in 2009, Zappos operates as an online shoe and clothing retailer known for free shipping and returns. ### What are Zappos's YouTube ads about? Zappos's YouTube ads focus on seasonal collections, footwear, and apparel themes. Common motifs include active and athletic messaging such as 'Lace Up, Lock In, Win the Day', alongside seasonal promotions like 'Ski Mode Collection', 'Spring Forward', and vacation essentials like sandals. ### What video formats does Zappos use for its YouTube ads? Zappos utilizes a mix of horizontal videos and vertical Shorts-style spots for its YouTube advertising. In terms of duration, the ads lean toward shorter formats, with around half running 15 seconds or less alongside a variety of 16- to 60-second commercials. ### In which languages does Zappos advertise on YouTube? Zappos advertises on YouTube entirely in English, catering primarily to audiences interested in its retail footwear and clothing collections. ### How many YouTube ads does Zappos run? AdSee has indexed 51 YouTube ads from Zappos, with 31.7M views in total, shown in 14 countries. ### Where does Zappos advertise on YouTube? Zappos's YouTube ads in the AdSee library ran most often in the United States, Myanmar, Pakistan, Saudi Arabia and the United Arab Emirates. In total they were shown in 14 countries. ### How much does Zappos spend on YouTube ads? AdSee estimates Zappos's YouTube ad spend at $127K – $1.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Zappos. ### What is Zappos's most-viewed YouTube ad? The most-viewed Zappos ad in the AdSee library is “Zappos — Lace Up, Lock In, Win the Day”, with 2.3M views on YouTube. ### Where can I verify Zappos's ads? Zappos's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04821233212191670273?region=anywhere ## More top Retail Ecommerce advertisers - #1412 [Malabar Gold & Diamonds](https://www.adsee.ai/ad-examples/youtube/brands/malabar-gold-diamonds) — est. spend $96.6K – $1.6M, 94 ads - #1420 [NET-A-PORTER](https://www.adsee.ai/ad-examples/youtube/brands/net-a-porter) — est. spend $95.3K – $1.6M, 46 ads - #1424 [Bavarian Meats](https://www.adsee.ai/ad-examples/youtube/brands/bavarian-meats) — est. spend $94.8K – $1.6M, 28 ads - #1425 [Vichy](https://www.adsee.ai/ad-examples/youtube/brands/vichy) — est. spend $351K – $1.6M, 53 ads - #1436 [Alza](https://www.adsee.ai/ad-examples/youtube/brands/alza) — est. spend $189K – $1.6M, 132 ads - #1439 [Bona](https://www.adsee.ai/ad-examples/youtube/brands/bona) — est. spend $346K – $1.6M, 25 ads - #1440 [Vionic](https://www.adsee.ai/ad-examples/youtube/brands/vionic) — est. spend $157K – $1.6M, 57 ads - #1441 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-5) — est. spend $241K – $1.6M, 90 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates