--- title: "Zalando YouTube Ads: 20+ Video Ad Examples | AdSee" description: "Browse 20+ Zalando YouTube ads with 52.8M total views across 2 markets. Explore top fashion video campaigns and estimated ad spend data." url: "https://www.adsee.ai/ad-examples/youtube/brands/zalando-6" --- # Zalando YouTube Ads & Video Commercials Zalando is a major European fashion platform offering clothing, footwear, accessories, and beauty products. Its video advertising across 2 markets features 20+ ads and 52.8M views, highlighting style guides, seasonal outfits, and curated fashion selections. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1862 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10) - Company: Zalando SE - Category: Retail Ecommerce — Online fashion retail - Headquarters: Italy - Estimated total YouTube ad spend: $317K – $1.1M (all-time, estimated range) - Ads indexed: 26 - Total views: 52.8M - Markets: 2 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR13481351589897699329?region=anywhere ## Most-viewed Zalando YouTube ads Top 20 by views, list updated October 2026. 1. [Zalando — Backstage Selection](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-backstage-selection-Fbc7wQaQj90) — 10.4M views, 15s 2. [Zalando — Scopri la selezione](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-scopri-la-selezione-3em16l_emuo) — 5.5M views, 15s 3. [Zalando — Find your style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-dztnNDfaU4c) — 4.7M views, 20s 4. [Zalando — Un giorno in spiaggia](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-un-giorno-in-spiaggia-8oHM8ziEwkQ) — 4.6M views, 20s 5. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-8wBZtVtKULk) — 4.4M views, 20s 6. [Zalando - Backstage Outfit Selection](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-backstage-outfit-selection-a_x43z3U_Fo) — 4.1M views, 15s 7. [Zalando — Scopri la selezione](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-scopri-la-selezione-Af3jC7NDz7w) — 4M views, 15s 8. [Zalando — What to wear to make an impression](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-what-to-wear-to-make-an-impression-aUCadT342EI) — 4M views, 15s 9. [Zalando: What to wear to return to the office](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-what-to-wear-to-return-to-the-office-WHosPn_J5YE) — 2.5M views, 15s 10. [Zalando — Discover Fashion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-discover-fashion-ip4Dr2dLWNo) — 2.2M views, 15s 11. [Zalando — Discover Fashion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-discover-fashion-LiY4lom8Ejs) — 2M views, 15s 12. [Zalando — What to wear when the dress code is casual](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-what-to-wear-when-the-dress-code-is-casual-2fXO6vll76Q) — 1.9M views, 15s 13. [Zalando - Style Beyond Sport](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-style-beyond-sport-IB-ZcUodoes) — 402.6K views, 10s 14. [Zalando — Running Gear for Breaking Records](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-running-gear-for-breaking-records-Bk3DH65P4vc) — 398.8K views, 10s 15. [Zalando: Find Serenity and Rhythm](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-serenity-and-rhythm-N-XXyl8ZG1M) — 284.4K views, 10s 16. [Zalando — Performance Apparel](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-performance-apparel-gSGGeV9US9g) — 238.7K views, 10s 17. [Fashion Week Style in NYC with Calvin Klein & Zalando](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/fashion-week-style-in-nyc-with-calvin-klein-zalando-3pwzcqO2Q-4) — 142.6K views, 15s 18. [Zalando — Running Gear for Beating Your Record](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-running-gear-for-beating-your-record--ssBaIDzixA) — 77.8K views, 10s 19. [Zalando — Running Apparel](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-running-apparel-5Cnkb1JjscU) — 72.1K views, 10s 20. [Zalando: Outfit ideas for returning to the office](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-outfit-ideas-for-returning-to-the-office-qHDvGBXRX-M) — 65.9K views, 15s ## About Zalando Zalando.it is the Italian online store for Zalando, offering clothing, footwear, accessories, and beauty products to consumers in Italy. Founded in Germany in 2008, Zalando has expanded into one of Europe's largest fashion e-commerce platforms. The Italian platform is operated directly by parent company Zalando SE. ## Zalando YouTube ads — FAQ ### What does Zalando advertise on YouTube? Zalando is an online fashion retail platform operated by Zalando SE, offering clothing, footwear, accessories, and beauty products. Its video advertising features fashion collections and apparel available through its Italian e-commerce store. ### What are Zalando's YouTube ads about? Zalando's YouTube video ads focus on style inspiration, fashion selections, and outfit ideas for specific occasions. Recurring themes include curated backstage selections, beach day attire, office wear, and discovering personal style. ### What video formats does Zalando use for its YouTube ads? Zalando relies predominantly on horizontal video formats alongside vertical Shorts-style videos. Most of its video promotions are quick spots lasting up to 15 seconds, with a smaller portion running between 16 and 30 seconds. ### In which languages does Zalando advertise on YouTube? Zalando targets audiences in Italy, running its YouTube video campaigns exclusively in Italian. ### How many YouTube ads does Zalando run? AdSee has indexed 26 YouTube ads from Zalando, with 52.8M views in total, shown in 2 countries. ### Where does Zalando advertise on YouTube? Zalando's YouTube ads in the AdSee library ran most often in Italy and Austria. ### How much does Zalando spend on YouTube ads? AdSee estimates Zalando's YouTube ad spend at $317K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Zalando. ### What is Zalando's most-viewed YouTube ad? The most-viewed Zalando ad in the AdSee library is “Zalando — Backstage Selection”, with 10.4M views on YouTube. ### Where can I verify Zalando's ads? Zalando's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13481351589897699329?region=anywhere ## More top Retail Ecommerce advertisers - #1851 [Zojirushi](https://www.adsee.ai/ad-examples/youtube/brands/zojirushi) — est. spend $245K – $1.1M, 17 ads - #1854 [Аптеки Гален](https://www.adsee.ai/ad-examples/youtube/brands/galen-bg) — est. spend $477K – $1.1M, 68 ads - #1855 [FincutMen](https://www.adsee.ai/ad-examples/youtube/brands/fincutmen) — est. spend $468K – $1.1M, 24 ads - #1856 [Montagne Outdoors](https://www.adsee.ai/ad-examples/youtube/brands/montagne-outdoors) — est. spend $171K – $1.1M, 29 ads - #1857 [Whirlpool México](https://www.adsee.ai/ad-examples/youtube/brands/whirlpool-m-xico) — est. spend $476K – $1.1M, 15 ads - #1861 [MR PORTER](https://www.adsee.ai/ad-examples/youtube/brands/mr-porter) — est. spend $111K – $1.1M, 47 ads - #1863 [QVC](https://www.adsee.ai/ad-examples/youtube/brands/qvc) — est. spend $443K – $1.1M, 13 ads - #1874 [Redken](https://www.adsee.ai/ad-examples/youtube/brands/redken) — est. spend $163K – $1.1M, 13 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates