--- title: "Zalando YouTube Ads: 50+ Video Ad Examples | AdSee" description: "Explore 50+ Zalando YouTube ads with 65.5M total views across 107 markets. Review top video creatives, market reach, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/zalando-5" --- # Zalando YouTube ads: top video campaigns and creative examples Zalando is a European fashion e-commerce retailer offering clothing, footwear, accessories, and beauty products. Its video advertising footprint spans 107 markets with over 65.5M views across 50+ ads in this collection, featuring major creative campaigns such as The Devil is in all of us in partnership with the Royal Belgian FA alongside style-focused promotions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #784 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4) - Company: Zalando SE - Category: Retail Ecommerce — Fashion e-commerce retailer - Headquarters: Belgium - Estimated total YouTube ad spend: $131K – $3.3M (all-time, estimated range) - Ads indexed: 53 - Total views: 65.5M - Markets: 107 countries the ads ran in ## Most-viewed Zalando YouTube ads Top 20 by views, list updated October 2026. 1. [Zalando — The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-IYfOJN4I4ts) — 4.7M views, 6s 2. [Zalando — The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-Myc6xqfbQm8) — 3.9M views, 6s 3. [Zalando - The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-4HaDdZ8PUtk) — 3.7M views, 6s 4. [Zalando - The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-NrmmXKxn-N4) — 3.6M views, 20s 5. [Zalando x Royal Belgian FA - The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-x-royal-belgian-fa-the-devil-is-in-all-of-us-QU2C3RADh-I) — 3.2M views, 6s 6. [Zalando & Royal Belgian FA - The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-royal-belgian-fa-the-devil-is-in-all-of-us-n1D6l1Q6bwk) — 3.1M views, 6s 7. [Zalando - The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-cfuk3PdiaV0) — 2.5M views, 20s 8. [Zalando - The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-m_uStflh3LE) — 2.3M views, 20s 9. [Zalando - The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-6RyodrcDfvs) — 1.7M views, 20s 10. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-klwvJggvZBs) — 1.6M views, 6s 11. [Zalando — Trouvez votre style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-trouvez-votre-style-Lc131JeKOPg) — 1.4M views, 6s 12. [Zalando — Trouvez votre style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-trouvez-votre-style-Qgf0GOmsWF0) — 1.4M views, 6s 13. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-GhQ2VC2VsmQ) — 1.4M views, 6s 14. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-sUxuNWmmWaM) — 1.3M views, 6s 15. [Zalando — The Devil is in all of us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-the-devil-is-in-all-of-us-5s6l2KxaAmM) — 1.3M views, 20s 16. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-dZqWFnOsmPM) — 1.2M views, 6s 17. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-r0ZNJhvftdU) — 1.2M views, 6s 18. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-qeFMo0pJErQ) — 1.2M views, 20s 19. [Zalando — Find Your Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-fRAULqy_Ies) — 1.2M views, 20s 20. [Zalando — Find Your Style at the Beach](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/zalando-find-your-style-at-the-beach-1LBt9uADx04) — 1.1M views, 20s ## About Zalando Zalando Belgium is the local retail website serving consumers in Belgium, operated by German e-commerce company Zalando SE. Founded in 2008 and headquartered in Berlin, the parent platform sells clothing, footwear, accessories, and beauty products across Europe. The online store features thousands of international and local fashion brands. ## Zalando YouTube ads — FAQ ### What does Zalando advertise on YouTube? Zalando is a fashion e-commerce retailer selling clothing, footwear, accessories, and beauty products. Its online platform serves consumers in Belgium with thousands of international and local fashion brands. ### What are Zalando's YouTube ads about? Zalando's YouTube video ads prominently highlight the campaign "The Devil is in all of us," including collaborations with the Royal Belgian FA, alongside general style-focused messages such as "Find Your Style." ### What video formats does Zalando use for its YouTube ads? Zalando relies mostly on horizontal video ads alongside some vertical Shorts-style spots. Most ads run for 15 seconds or less, with the remainder lasting between 16 and 30 seconds. ### In which languages does Zalando advertise on YouTube? Zalando advertises primarily in French and Dutch for its audience in Belgium, with additional video campaigns also presented in English. ### How many YouTube ads does Zalando run? AdSee has indexed 53 YouTube ads from Zalando, with 65.5M views in total, shown in 107 countries. ### Where does Zalando advertise on YouTube? Zalando's YouTube ads in the AdSee library ran most often in Belgium, Malaysia, Spain, Venezuela and Latvia. In total they were shown in 107 countries. ### How much does Zalando spend on YouTube ads? AdSee estimates Zalando's YouTube ad spend at $131K – $3.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Zalando. ### What is Zalando's most-viewed YouTube ad? The most-viewed Zalando ad in the AdSee library is “Zalando — The Devil is in all of us”, with 4.7M views on YouTube. ## More top Retail Ecommerce advertisers - #772 [Aéropostale](https://www.adsee.ai/ad-examples/youtube/brands/a-ropostale) — est. spend $1.3M – $3.3M, 25 ads - #774 [Hot Topic](https://www.adsee.ai/ad-examples/youtube/brands/hot-topic) — est. spend $1.3M – $3.3M, 46 ads - #780 [ASICS](https://www.adsee.ai/ad-examples/youtube/brands/asics) — est. spend $197K – $3.3M, 95 ads - #781 [Beliani](https://www.adsee.ai/ad-examples/youtube/brands/beliani) — est. spend $365K – $3.3M, 24 ads - #790 [Veronica Beard](https://www.adsee.ai/ad-examples/youtube/brands/veronica-beard) — est. spend $519K – $3.2M, 21 ads - #791 [Sephora](https://www.adsee.ai/ad-examples/youtube/brands/sephora-4) — est. spend $389K – $3.2M, 127 ads - #800 [Rado](https://www.adsee.ai/ad-examples/youtube/brands/rado) — est. spend $192K – $3.2M, 25 ads - #802 [PUMA](https://www.adsee.ai/ad-examples/youtube/brands/puma) — est. spend $128K – $3.2M, 154 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates