--- title: "Yoto YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Explore 40+ Yoto YouTube video ads with 70.1M views across 35 markets. Discover top commercials, estimated spend, and calm bedtime campaigns." url: "https://www.adsee.ai/ad-examples/youtube/brands/yoto" --- # Inside Yoto YouTube Ads and Commercials Yoto makes screen-free audio players and NFC content cards for children, including the Yoto Player and Yoto Mini. Across 35 markets and 70.1M views, its YouTube ads focus on practical parenting solutions like calmer bedtimes, screen-free play, and beating backseat boredom during travel. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #734 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4) - Company: Yoto Limited - Category: DTC — Screen-free audio players for kids - Headquarters: United Kingdom - Estimated total YouTube ad spend: $210K – $3.5M (all-time, estimated range) - Ads indexed: 43 - Total views: 70.1M - Markets: 35 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR04507592039990296577?region=anywhere ## Most-viewed Yoto YouTube ads Top 20 by views, list updated October 2026. 1. [Yoto — Build a Calm Bedtime Routine](https://www.adsee.ai/ad-examples/youtube/education/yoto-build-a-calm-bedtime-routine--xQNRVTXPN4) — 4.4M views, 15s 2. [Yoto - Easier Bedtimes for Kids](https://www.adsee.ai/ad-examples/youtube/education/yoto-easier-bedtimes-for-kids-NO9KSn9-QPg) — 4.2M views, 16s 3. [Yoto — Solve Backseat Boredom](https://www.adsee.ai/ad-examples/youtube/education/yoto-solve-backseat-boredom-TMkUn-JeJlo) — 4.2M views, 15s 4. [Yoto Mini — Screen-free, Ad-free Audio Player for Kids](https://www.adsee.ai/ad-examples/youtube/education/yoto-mini-screen-free-ad-free-audio-player-for-kids-JMu1S9oyR-s) — 3.6M views, 30s 5. [Yoto — Screen-Free Audio Player for Kids](https://www.adsee.ai/ad-examples/youtube/education/yoto-screen-free-audio-player-for-kids-2bvZngLmQMo) — 3M views, 13s 6. [Yoto Mini — Endless Audio. Endless Adventure.](https://www.adsee.ai/ad-examples/youtube/education/yoto-mini-endless-audio-endless-adventure-1iIQUwiNh6c) — 2.8M views, 30s 7. [Yoto — Endless Audio. Endless Adventure.](https://www.adsee.ai/ad-examples/youtube/education/yoto-endless-audio-endless-adventure-ZZydCoQaS2I) — 2.8M views, 30s 8. [Yoto - Up to 20% Off Sale](https://www.adsee.ai/ad-examples/youtube/education/yoto-up-to-20-off-sale-PCKWb6UstmY) — 2.5M views, 10s 9. [Yoto Player — Screen-Free Audio for Kids](https://www.adsee.ai/ad-examples/youtube/education/yoto-player-screen-free-audio-for-kids-LpB4MnK2HXM) — 2.5M views, 15s 10. [Yoto - Solve Backseat Boredom](https://www.adsee.ai/ad-examples/youtube/education/yoto-solve-backseat-boredom-95xGUWDOE7M) — 2.4M views, 15s 11. [Yoto - Flash Sale Up to -20%](https://www.adsee.ai/ad-examples/youtube/education/yoto-flash-sale-up-to-20-Nh_Ch9ivGZs) — 2.4M views, 10s 12. [Yoto — Screen-Free Audio Player for Kids](https://www.adsee.ai/ad-examples/youtube/education/yoto-screen-free-audio-player-for-kids-lfuQ5J6aSks) — 2.3M views, 13s 13. [Yoto Mini — Endless Audio. Endless Adventure.](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yoto-mini-endless-audio-endless-adventure-h03hcOkBRcM) — 2.3M views, 30s 14. [Yoto — Screen-Free Audio for Kids](https://www.adsee.ai/ad-examples/youtube/education/yoto-screen-free-audio-for-kids-_avR6S6t3hE) — 2.2M views, 30s 15. [Yoto Mini — Screen-free Audio Player](https://www.adsee.ai/ad-examples/youtube/education/yoto-mini-screen-free-audio-player-w8NcljFLMTQ) — 2.2M views, 30s 16. [Yoto Mini — Portable audio player for kids](https://www.adsee.ai/ad-examples/youtube/education/yoto-mini-portable-audio-player-for-kids-Ub9NHltnmsg) — 2M views, 15s 17. [Yoto Mini — Screen-free Audio Player](https://www.adsee.ai/ad-examples/youtube/education/yoto-mini-screen-free-audio-player-qn5lbmDgvCI) — 1.9M views, 30s 18. [Yoto — La boîte audio multiusage pour enfants](https://www.adsee.ai/ad-examples/youtube/education/yoto-la-bo-te-audio-multiusage-pour-enfants-MgyRH5Zel-0) — 1.6M views, 30s 19. [Yoto — Vos voyages n'ont jamais été aussi paisibles !](https://www.adsee.ai/ad-examples/youtube/education/yoto-vos-voyages-n-ont-jamais-t-aussi-paisibles-lSn9yZeKICI) — 1.5M views, 15s 20. [Yoto - Entertainment that travels light](https://www.adsee.ai/ad-examples/youtube/education/yoto-entertainment-that-travels-light-MYCuccSobws) — 1.5M views, 15s ## About Yoto Yoto is an interactive audio platform for children that manufactures screen-free audio devices, including the Yoto Player and Yoto Mini, along with physical NFC content cards. Founded in 2015 by Ben Drury and Filip Denker, the company offers audiobooks, music, podcasts, and customizable blank cards designed to foster independent child listening. Headquartered in London, Yoto sells directly to consumers across the UK, US, Europe, and international markets. ## Yoto YouTube ads — FAQ ### What is Yoto? Yoto is a UK-based company that produces screen-free audio players for children, including the Yoto Player and Yoto Mini. Its platform uses physical cards to provide kids with audiobooks, music, podcasts, and activities designed for independent listening. ### What are Yoto's YouTube ads about? Yoto's YouTube ads focus on screen-free listening for kids, promoting devices like the Yoto Player and Yoto Mini. Common themes include solving backseat travel boredom, establishing calm bedtime routines, and promotional discounts. ### What video formats does Yoto use for YouTube ads? Yoto uses a mix of horizontal videos and vertical Shorts-style ads. Most of its video promotions are short spots running up to 30 seconds in length. ### In which languages does Yoto advertise on YouTube? Yoto advertises primarily in English, with a smaller portion of its YouTube video ads running in French. ### How many YouTube ads does Yoto run? AdSee has indexed 43 YouTube ads from Yoto, with 70.1M views in total, shown in 35 countries. ### Where does Yoto advertise on YouTube? Yoto's YouTube ads in the AdSee library ran most often in the United Kingdom, France, Australia, the United States and Ireland. In total they were shown in 35 countries. ### How much does Yoto spend on YouTube ads? AdSee estimates Yoto's YouTube ad spend at $210K – $3.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Yoto. ### What is Yoto's most-viewed YouTube ad? The most-viewed Yoto ad in the AdSee library is “Yoto — Build a Calm Bedtime Routine”, with 4.4M views on YouTube. ### Where can I verify Yoto's ads? Yoto's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04507592039990296577?region=anywhere ## More top DTC advertisers - #719 [Aquasana](https://www.adsee.ai/ad-examples/youtube/brands/aquasana) — est. spend $797K – $3.6M, 11 ads - #722 [Bose](https://www.adsee.ai/ad-examples/youtube/brands/bose-2) — est. spend $576K – $3.6M, 45 ads - #732 [Meetheage](https://www.adsee.ai/ad-examples/youtube/brands/meetheage) — est. spend $70.3K – $3.5M, 53 ads - #738 [Universal Yums](https://www.adsee.ai/ad-examples/youtube/brands/universal-yums) — est. spend $139K – $3.5M, 61 ads - #748 [Helix Sleep](https://www.adsee.ai/ad-examples/youtube/brands/helix-sleep) — est. spend $1.4M – $3.4M, 15 ads - #750 [Caraway](https://www.adsee.ai/ad-examples/youtube/brands/caraway) — est. spend $205K – $3.4M, 122 ads - #753 [KUIU](https://www.adsee.ai/ad-examples/youtube/brands/kuiu) — est. spend $205K – $3.4M, 28 ads - #755 [Glossier](https://www.adsee.ai/ad-examples/youtube/brands/glossier) — est. spend $885K – $3.4M, 71 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates