--- title: "Yle YouTube Ads: Commercials & Video Examples | AdSee" description: "Explore top Yle YouTube video ads with 21.2M total views in Finland. See estimated ad spend, performance data, and broadcast campaign creatives." url: "https://www.adsee.ai/ad-examples/youtube/brands/yle" --- # Yle YouTube ads: video campaigns and estimated spend Yle is Finland's national public service broadcaster, offering news, television, radio, and streaming services via Yle Areena. Its YouTube advertising in Finland covers 50+ video ads generating 21.2M views, spotlighting entertainment series, sports broadcasts like Yle Urheilu, and streaming content. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3451 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/18) - Company: Yleisradio Oy - Category: Entertainment Media — Public service broadcasting - Headquarters: Finland - Estimated total YouTube ad spend: $170K – $424K (all-time, estimated range) - Ads indexed: 57 - Total views: 21.2M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06264102530112815105?region=anywhere ## Most-viewed Yle YouTube ads Top 20 by views, list updated October 2026. 1. [Justimus Esittää: Suomi, Missä Menet?](https://www.adsee.ai/ad-examples/youtube/entertainment-media/justimus-esitt-suomi-miss-menet-V2lfj5e05JA) — 1.6M views, 11s 2. [Miro Lopperi tests his hockey term knowledge](https://www.adsee.ai/ad-examples/youtube/entertainment-media/miro-lopperi-tests-his-hockey-term-knowledge-LNSow1xaraQ) — 1.3M views, 84s 3. [Helmi Kuu - Uusi Kanava](https://www.adsee.ai/ad-examples/youtube/entertainment-media/helmi-kuu-uusi-kanava-P2tjgNTOenI) — 1.3M views, 15s 4. [Yle Urheilu: Maailman tunteellisimmalle kansalle.](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yle-urheilu-maailman-tunteellisimmalle-kansalle-3THbJ8UThkw) — 1.2M views, 20s 5. [Riku Rantala: M/S Mystery on Yle Areena](https://www.adsee.ai/ad-examples/youtube/entertainment-media/riku-rantala-m-s-mystery-on-yle-areena-NPB8YTTS_1c) — 1.1M views, 6s 6. [Milano Cortina 2026 Winter Olympics on Yle Urheilu](https://www.adsee.ai/ad-examples/youtube/entertainment-media/milano-cortina-2026-winter-olympics-on-yle-urheilu-sXcyDUwemhI) — 1M views, 20s 7. [Yle Urheilu — Maailman tunteellisimmalle kansalle](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yle-urheilu-maailman-tunteellisimmalle-kansalle-76DVjEaVkbo) — 1M views, 20s 8. [Yle Areena - Uusia ohjelmia ja kanavia](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yle-areena-uusia-ohjelmia-ja-kanavia-uomv6MZUdto) — 991.9K views, 11s 9. [Koppi-futiscast: Harry Kane interview](https://www.adsee.ai/ad-examples/youtube/entertainment-media/koppi-futiscast-harry-kane-interview-LLq_7KHMXuQ) — 980.6K views, 52s 10. [Yle Urheilu — Maailman tunteellisimmalle kansalle.](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yle-urheilu-maailman-tunteellisimmalle-kansalle-Xqzoprvyu0c) — 928.8K views, 20s 11. [Muumit Lukumaraton on Yle Areena and Yle Teema](https://www.adsee.ai/ad-examples/youtube/entertainment-media/muumit-lukumaraton-on-yle-areena-and-yle-teema-LqDbJj8qpZg) — 727.8K views, 6s 12. [Yle Urheilu: Milano Cortina 2026 Winter Olympics](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yle-urheilu-milano-cortina-2026-winter-olympics-yHrpRP1H8tk) — 700.2K views, 20s 13. [Muumit Lukumaraton](https://www.adsee.ai/ad-examples/youtube/entertainment-media/muumit-lukumaraton-iwFq6EbEYXA) — 661.5K views, 30s 14. [Helmi & Kuu — Uusi kanava](https://www.adsee.ai/ad-examples/youtube/entertainment-media/helmi-kuu-uusi-kanava-E9zgWVBQ_hM) — 640.5K views, 15s 15. [Helmi Kuu - Uusi kanava Yle Areenassa](https://www.adsee.ai/ad-examples/youtube/entertainment-media/helmi-kuu-uusi-kanava-yle-areenassa-7bTr58c6nPg) — 626.5K views, 5s 16. [Muumit Lukuraton - Yle Areena & Yle Teema](https://www.adsee.ai/ad-examples/youtube/entertainment-media/muumit-lukuraton-yle-areena-yle-teema-0ixskSx6ZWA) — 580.9K views, 25s 17. [Riku Rantala: M/S Mystery - Yle Areena](https://www.adsee.ai/ad-examples/youtube/entertainment-media/riku-rantala-m-s-mystery-yle-areena-SosXHfg-QkU) — 445K views, 22s 18. [Yle Urheilu: Milano Cortina 2026 Winter Olympics](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yle-urheilu-milano-cortina-2026-winter-olympics-ib9p_NdXj_k) — 406.8K views, 20s 19. [Modernit Miehet - Uusi Kausi](https://www.adsee.ai/ad-examples/youtube/entertainment-media/modernit-miehet-uusi-kausi-A6Y3TORosbI) — 392.3K views, 5s 20. [Yle Urheilu — Maailman tunteellisimmalle kansalle.](https://www.adsee.ai/ad-examples/youtube/entertainment-media/yle-urheilu-maailman-tunteellisimmalle-kansalle-gSI-326B0dE) — 354.5K views, 20s ## About Yle Yle (Yleisradio Oy) is Finland's national public service broadcaster, state-owned and funded through a dedicated public broadcasting tax. Founded in 1926, the company operates multiple national television channels, radio stations, and online services including the streaming platform Yle Areena and news portal yle.fi. It provides news, educational programming, and entertainment in Finnish, Swedish, and other regional languages across Finland. ## Yle YouTube ads — FAQ ### What is Yle? Yle (Yleisradio Oy) is Finland's national public service broadcaster. The state-owned media company operates television channels, radio stations, and digital services such as the Yle Areena streaming platform and the yle.fi news portal, offering news, entertainment, and educational content. ### What are Yle's YouTube ads about? Yle's YouTube ads focus primarily on promoting its broadcast programming, streaming content, and sports coverage. Featured campaigns include Yle Urheilu sports broadcasts, coverage of major events like the 2026 Winter Olympics, original series, and shows available on Yle Areena. ### What video formats does Yle use for its YouTube ads? Yle uses a mix of vertical Shorts-style and horizontal video formats, with vertical ads appearing most frequently. Most of Yle's ads are short, typically running 30 seconds or less. ### In which languages does Yle advertise on YouTube? Yle advertises on YouTube entirely in Finnish, targeting audiences in its home country of Finland. ### How many YouTube ads does Yle run? AdSee has indexed 57 YouTube ads from Yle, with 21.2M views in total, shown in 1 country. ### Where does Yle advertise on YouTube? Yle's YouTube ads in the AdSee library ran most often in Finland. ### How much does Yle spend on YouTube ads? AdSee estimates Yle's YouTube ad spend at $170K – $424K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Yle. ### What is Yle's most-viewed YouTube ad? The most-viewed Yle ad in the AdSee library is “Justimus Esittää: Suomi, Missä Menet?”, with 1.7M views on YouTube. ### Where can I verify Yle's ads? Yle's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06264102530112815105?region=anywhere ## More top Entertainment Media advertisers - #3391 [TPR](https://www.adsee.ai/ad-examples/youtube/brands/tpr) — est. spend $96.3K – $438K, 33 ads - #3436 [OceanVeil](https://www.adsee.ai/ad-examples/youtube/brands/oceanveil) — est. spend $171K – $428K, 23 ads - #3439 [CANAL+](https://www.adsee.ai/ad-examples/youtube/brands/canal-2) — est. spend $48.8K – $427K, 42 ads - #3443 [Cybernews](https://www.adsee.ai/ad-examples/youtube/brands/cybernews) — est. spend $17.1K – $427K, 27 ads - #3466 [Go3](https://www.adsee.ai/ad-examples/youtube/brands/go3) — est. spend $161K – $422K, 13 ads - #3471 [CBC](https://www.adsee.ai/ad-examples/youtube/brands/cbc) — est. spend $165K – $420K, 36 ads - #3523 [SF Anytime](https://www.adsee.ai/ad-examples/youtube/brands/sf-anytime) — est. spend $93.3K – $408K, 127 ads - #3529 [The Odyssey](https://www.adsee.ai/ad-examples/youtube/brands/the-odyssey-2) — est. spend $160K – $408K, 22 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates