--- title: "XXL YouTube Ads: Top Video Commercial Examples | AdSee" description: "Explore top YouTube ads from XXL with view counts, estimated ad spend, and reach across 6 markets. See how the retailer promotes its gear." url: "https://www.adsee.ai/ad-examples/youtube/brands/xxl" --- # Top XXL YouTube ads and video campaigns XXL is a Nordic sporting goods and outdoor retailer offering sports apparel, footwear, equipment, and outdoor gear. Across 6 markets, its YouTube advertising features 11 ads with 9.6M total views. Video campaigns highlight massive product selections like running shoes and sneakers alongside themes like Sports Unite All. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3857 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/20) - Company: XXL Sport & Vildmark AB - Category: Retail Ecommerce — Sporting goods retailer - Headquarters: Sweden - Estimated total YouTube ad spend: $48.1K – $337K (all-time, estimated range) - Ads indexed: 11 - Total views: 9.6M - Markets: 6 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR03736071413748989953?region=anywhere ## Most-viewed XXL YouTube ads Top 11 by views, list updated October 2026. 1. [XXL - 700 models of running shoes in stock](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-700-models-of-running-shoes-in-stock-gr8BG1AcbZw) — 2.7M views, 6s 2. [XXL - 700 modeller av löparskor i lager!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-700-modeller-av-l-parskor-i-lager-lW-BS9LU3bs) — 2.5M views, 15s 3. [XXL - 900 modeller av Sneakers i lager!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-900-modeller-av-sneakers-i-lager-5suNqo6zAGw) — 2.4M views, 6s 4. [XXL - 900 Sneakers in Stock](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-900-sneakers-in-stock-5KLVa4M_QtI) — 367.6K views, 6s 5. [XXL - 900 Sneakers in Stock](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-900-sneakers-in-stock-_nuUSCVyYEM) — 366.3K views, 6s 6. [XXL - 900 modeller av Sneakers i lager!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-900-modeller-av-sneakers-i-lager-O_cqhn6C5PI) — 366.2K views, 15s 7. [XXL - 700 Models of Running Shoes](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-700-models-of-running-shoes-JLsGP7nWbhI) — 300.4K views, 6s 8. [XXL - 700 modeller av Löparskor i lager!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-700-modeller-av-l-parskor-i-lager-LWN_S0QtaaE) — 267.1K views, 15s 9. [XXL - Sports Unite All](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-sports-unite-all-fSvd193tnPM) — 138K views, 10s 10. [XXL Sports Unite All](https://www.adsee.ai/ad-examples/youtube/other/xxl-sports-unite-all-JPpyx3UMYu0) — 126.5K views, 10s 11. [XXL Sports unite all](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xxl-sports-unite-all-SdafY3-Jgqo) — 66.7K views, 10s ## About XXL XXL (xxl.se) is the Swedish division of the Nordic sporting goods and outdoor retailer XXL, offering sports apparel, footwear, equipment, and outdoor gear. It serves retail consumers in Sweden through physical stores and its e-commerce platform. Originally founded in Norway in 2000 and expanded to Sweden in 2010, the brand is owned by Frasers Group. ## XXL YouTube ads — FAQ ### What does XXL advertise on YouTube? XXL is a sporting goods and outdoor retailer that advertises sports apparel, footwear, athletic equipment, and outdoor gear for consumers in Sweden. ### What are XXL's YouTube ads about? XXL's YouTube ads frequently highlight wide selections of footwear, such as having hundreds of running shoe and sneaker models in stock, alongside brand campaigns like Sports Unite All. ### What video ad formats does XXL use on YouTube? XXL relies entirely on short video ads up to 15 seconds long, featuring a mix of horizontal videos and vertical formats suitable for YouTube Shorts. ### In which languages does XXL advertise on YouTube? XXL advertises on YouTube primarily in Swedish, with a smaller portion of ads presented in English. ### How many YouTube ads does XXL run? AdSee has indexed 11 YouTube ads from XXL, with 9.6M views in total, shown in 6 countries. ### Where does XXL advertise on YouTube? XXL's YouTube ads in the AdSee library ran most often in Sweden, Finland, Austria, Norway and Denmark. In total they were shown in 6 countries. ### How much does XXL spend on YouTube ads? AdSee estimates XXL's YouTube ad spend at $48.1K – $337K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by XXL. ### What is XXL's most-viewed YouTube ad? The most-viewed XXL ad in the AdSee library is “XXL - 700 models of running shoes in stock”, with 2.8M views on YouTube. ### Where can I verify XXL's ads? XXL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03736071413748989953?region=anywhere ## More top Retail Ecommerce advertisers - #3841 [FAVI](https://www.adsee.ai/ad-examples/youtube/brands/favi-3) — est. spend $151K – $340K, 23 ads - #3844 [A BATHING APE](https://www.adsee.ai/ad-examples/youtube/brands/a-bathing-ape) — est. spend $74.6K – $339K, 12 ads - #3853 [Weee!](https://www.adsee.ai/ad-examples/youtube/brands/weee) — est. spend $135K – $337K, 10 ads - #3856 [TOAST](https://www.adsee.ai/ad-examples/youtube/brands/toast) — est. spend $27.0K – $337K, 34 ads - #3860 [MR.DIY](https://www.adsee.ai/ad-examples/youtube/brands/mr-diy) — est. spend $37.4K – $336K, 36 ads - #3865 [HUUS](https://www.adsee.ai/ad-examples/youtube/brands/huus) — est. spend $137K – $336K, 21 ads - #3866 [The Original Muck Boot Company](https://www.adsee.ai/ad-examples/youtube/brands/the-original-muck-boot-company) — est. spend $134K – $335K, 23 ads - #3870 [Flexform](https://www.adsee.ai/ad-examples/youtube/brands/flexform) — est. spend $55.6K – $334K, 85 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates