--- title: "XXL Nutrition YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Browse 30+ XXL Nutrition YouTube ads with 25.2M views across 4 markets. Explore top video creative, performance data, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/xxl-nutrition" --- # XXL Nutrition YouTube ads: top video campaigns and creative XXL Nutrition is a Dutch sports nutrition brand offering dietary supplements, healthy snacks, and fitness apparel. Across 4 markets, its YouTube advertising has generated 25.2M views across 30+ ads, spotlighting products like protein oatmeal alongside motivational campaigns themed around Beyond Your Limits. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2571 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: XXL Nutrition B.V. - Category: Retail Ecommerce — Sports nutrition & supplements - Headquarters: Netherlands - Estimated total YouTube ad spend: $202K – $681K (all-time, estimated range) - Ads indexed: 30 - Total views: 25.2M - Markets: 4 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR12211145214315724801?region=anywhere ## Most-viewed XXL Nutrition YouTube ads Top 20 by views, list updated October 2026. 1. [XXL Nutrition Protein Oat Meal — The Easiest Way to Start Your Day](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-protein-oat-meal-the-easiest-way-to-start-your-pN_JYmhwgJY) — 3.8M views, 30s 2. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-TY_1b4yR9us) — 3.1M views, 34s 3. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-FqELS5W3yrQ) — 2.8M views, 33s 4. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-ZGoAv457dBw) — 2M views, 33s 5. [XXL Nutrition — Unleash Reloaded](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-unleash-reloaded-p4HTd8BV9LE) — 2M views, 21s 6. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-ETC_6c3cLgI) — 1.8M views, 30s 7. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-9YwUuL-apss) — 1.5M views, 30s 8. [XXL Nutrition Protein Iced Coffee](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-protein-iced-coffee-MgQ5gybnHhg) — 1.5M views, 21s 9. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-8tkiMK4JL1U) — 936K views, 33s 10. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-rEYEaI67638) — 791.4K views, 34s 11. [XXL Nutrition — What is Creatine?](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-what-is-creatine-xWTG6YD_Pts) — 578.4K views, 33s 12. [Protein Intake Advice](https://www.adsee.ai/ad-examples/youtube/dtc/protein-intake-advice-npIGtBhTJ5Y) — 571.6K views, 30s 13. [Flavor Powder - Breakfast Toppings](https://www.adsee.ai/ad-examples/youtube/dtc/flavor-powder-breakfast-toppings-GG1-lgDqtyU) — 530.3K views, 11s 14. [XXL Nutrition — Pre-workout safety discussion](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-pre-workout-safety-discussion-v5x2-NkpKlE) — 485.5K views, 50s 15. [XXL Nutrition Protein Lemonade - A Sparkling Feelgood Drink](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-protein-lemonade-a-sparkling-feelgood-drink-zu2Mb4NE8vg) — 461.5K views, 22s 16. [XXL Nutrition - Unleash Reloaded Pre-Workout](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-unleash-reloaded-pre-workout-bRZlidxT4pc) — 433.5K views, 21s 17. [XXL Nutrition — Beyond Your Limits](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-beyond-your-limits-6h9mLlZ1opw) — 319.4K views, 32s 18. [XXL Nutrition — Why Use Creatine?](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-why-use-creatine-qWGJBxXlRbs) — 284.6K views, 34s 19. [XXL Nutrition Instant Protein Oats — Quick & Healthy Breakfast](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-instant-protein-oats-quick-healthy-breakfast-UdWh7BiIdEo) — 256.9K views, 21s 20. [XXL Nutrition — Protein Iced Coffee](https://www.adsee.ai/ad-examples/youtube/dtc/xxl-nutrition-protein-iced-coffee-XiIYrL8PVTA) — 210.1K views, 21s ## About XXL Nutrition XXL Nutrition is a Dutch sports nutrition brand that manufactures and sells dietary supplements, healthy snacks, and fitness apparel. Founded in 2004 by René van der Zel and headquartered in Deurne, Netherlands, the company offers products such as protein powders, creatine, and pre-workout formulas. It distributes directly to consumers across Europe via its online store and mobile app, as well as through wholesale partners. ## XXL Nutrition YouTube ads — FAQ ### What is XXL Nutrition? XXL Nutrition is a Dutch sports nutrition and supplements brand based in the Netherlands. The company manufactures and sells dietary supplements, protein powders, healthy snacks, and fitness apparel directly to consumers across Europe. ### What are XXL Nutrition's YouTube ads about? XXL Nutrition's YouTube ads focus on brand campaigns centered on the theme "Beyond Your Limits," as well as specific nutritional items like Protein Oat Meal, Protein Iced Coffee, and Unleash Reloaded. ### What video formats does XXL Nutrition use for YouTube ads? XXL Nutrition relies predominantly on vertical Shorts-style videos alongside some horizontal formats. Most of the brand's video ads are short-to-medium spots ranging between 16 and 60 seconds. ### In which languages does XXL Nutrition advertise on YouTube? XXL Nutrition advertises on YouTube in both Dutch and English, reflecting its audience in the Netherlands and across wider European markets. ### How many YouTube ads does XXL Nutrition run? AdSee has indexed 30 YouTube ads from XXL Nutrition, with 25.2M views in total, shown in 4 countries. ### Where does XXL Nutrition advertise on YouTube? XXL Nutrition's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium, Germany and France. ### How much does XXL Nutrition spend on YouTube ads? AdSee estimates XXL Nutrition's YouTube ad spend at $202K – $681K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by XXL Nutrition. ### What is XXL Nutrition's most-viewed YouTube ad? The most-viewed XXL Nutrition ad in the AdSee library is “XXL Nutrition Protein Oat Meal — The Easiest Way to Start Your Day”, with 3.8M views on YouTube. ### Where can I verify XXL Nutrition's ads? XXL Nutrition's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12211145214315724801?region=anywhere ## More top Retail Ecommerce advertisers - #2563 [Gerhard's Appliances](https://www.adsee.ai/ad-examples/youtube/brands/gerhard-s-appliances) — est. spend $273K – $683K, 16 ads - #2565 [Éxito](https://www.adsee.ai/ad-examples/youtube/brands/xito) — est. spend $137K – $683K, 48 ads - #2566 [Certina](https://www.adsee.ai/ad-examples/youtube/brands/certina) — est. spend $97.5K – $683K, 32 ads - #2568 [Latitude Outdoors](https://www.adsee.ai/ad-examples/youtube/brands/latitude-outdoors) — est. spend $27.3K – $682K, 40 ads - #2569 [Actimel](https://www.adsee.ai/ad-examples/youtube/brands/actimel) — est. spend $75.7K – $681K, 16 ads - #2575 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-18) — est. spend $259K – $680K, 91 ads - #2579 [Project X Paris](https://www.adsee.ai/ad-examples/youtube/brands/project-x-paris) — est. spend $67.8K – $678K, 59 ads - #2580 [Cole Haan](https://www.adsee.ai/ad-examples/youtube/brands/cole-haan) — est. spend $67.8K – $678K, 36 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates