--- title: "XTRATUF YouTube Ads: 20+ Video Ad Examples | AdSee" description: "Browse top XTRATUF YouTube video ads with 9.1M views across 21 markets. Explore real ad creative, estimated spend ranges, and performance metrics." url: "https://www.adsee.ai/ad-examples/youtube/brands/xtratuf" --- # XTRATUF YouTube Ads & Video Creative XTRATUF manufactures waterproof boots, deck shoes, and marine footwear built for fishing and outdoor life. Across 21 markets and 9.1M views, the brand's 20+ YouTube ads highlight Alaska-proven durability, winter adventures, and collaborative boot designs. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3328 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/17) - Company: Rocky Brands, Inc. - Category: Retail Ecommerce — Waterproof outdoor footwear - Headquarters: United States - Estimated total YouTube ad spend: $18.1K – $454K (all-time, estimated range) - Ads indexed: 20 - Total views: 9.1M - Markets: 21 countries the ads ran in ## Most-viewed XTRATUF YouTube ads Top 20 by views, list updated October 2026. 1. [XTRATUF — Built for All](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-built-for-all-NdkOiw6rB9c) — 2.3M views, 12s 2. [XTRATUF — Built for the Fans](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-built-for-the-fans-xpfP2gL55GA) — 917.2K views, 14s 3. [XTRATUF — Alaska Proven Fishing Gear](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-alaska-proven-fishing-gear-OTD_CDvtFmg) — 870.5K views, 23s 4. [XTRATUF — Footwear for the Outdoors](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-footwear-for-the-outdoors-0dQZgP37yJ0) — 593.3K views, 12s 5. [Sesame Street x Xtratuf Boots](https://www.adsee.ai/ad-examples/youtube/dtc/sesame-street-x-xtratuf-boots-2S3ucjSeQR4) — 547.8K views, 33s 6. [XTRATUF - Built for Adventure](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-built-for-adventure-jdLZbAt6DjY) — 514.5K views, 10s 7. [XTRATUF x Guy Harvey Boots Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-x-guy-harvey-boots-advertisement-cuiPUMmiI-s) — 389.4K views, 16s 8. [XTRATUF ADB PRO Boots: Built for All Conditions](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-adb-pro-boots-built-for-all-conditions-UnEl8_A3XS0) — 358.7K views, 31s 9. [XTRATUF — Winter Adventure](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-winter-adventure-A3nkAHLelgs) — 348.3K views, 17s 10. [XTRATUF - Alaska Proven Fishing Gear](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-alaska-proven-fishing-gear-rqcZm5H75MY) — 341.8K views, 19s 11. [XTRATUF — The Fisherman's Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/xtratuf-the-fisherman-s-life-1WYAAV4sva4) — 326K views, 52s 12. [XTRATUF - Built for Alaska, Built for All](https://www.adsee.ai/ad-examples/youtube/other/xtratuf-built-for-alaska-built-for-all-nihv82TB5Lk) — 313.7K views, 19s 13. [XTRATUF - Boots for Adventure](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-boots-for-adventure-JTJDVsvLO9I) — 295.5K views, 15s 14. [XTRATUF — Built for Adventure](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-built-for-adventure-VmNplmLd6S8) — 294.8K views, 11s 15. [XTRATUF — Our Proving Ground](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-our-proving-ground-4lnyRca_bC4) — 202.8K views, 15s 16. [XTRATUF — Master of Your Soul](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-master-of-your-soul-G4NL_fR-P4Q) — 175.4K views, 30s 17. [XTRATUF - Angler Proven](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-angler-proven-cOeIOyMbS8Y) — 158.5K views, 15s 18. [XTRATUF x Guy Harvey Boots: Built for Adventure](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-x-guy-harvey-boots-built-for-adventure-d32cUXuHuO8) — 131.8K views, 9s 19. [XTRATUF — Pike Place Fish Market](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-pike-place-fish-market-l7faHLbl0YA) — 59.5K views, 55s 20. [XTRATUF — The Icon. The Legacy.](https://www.adsee.ai/ad-examples/youtube/dtc/xtratuf-the-icon-the-legacy-rQcJiN90RmY) — 37.8K views, 10s ## About XTRATUF XTRATUF is an outdoor footwear brand specializing in waterproof boots, deck shoes, and marine footwear designed for fishing and life on the water. Originally created in the 1950s for commercial fishermen, the brand is especially popular in Alaska and coastal markets. XTRATUF is owned and operated by footwear manufacturer Rocky Brands, Inc., which acquired the brand in 2021. ## XTRATUF YouTube ads — FAQ ### What does XTRATUF advertise on YouTube? XTRATUF advertises waterproof outdoor footwear, including boots, deck shoes, and marine gear designed for fishing, outdoor adventures, and life on the water. Based in the United States, the brand is owned and operated by Rocky Brands, Inc. ### What are XTRATUF's YouTube ads about? XTRATUF's YouTube ads emphasize durable footwear built for outdoor adventures, winter conditions, and fishing gear proven in Alaska. Campaigns also highlight specific footwear like the ADB PRO boots and special collaborations, such as partnerships with Sesame Street and Guy Harvey. ### What video formats does XTRATUF use for YouTube ads? XTRATUF relies entirely on horizontal video ads, with no vertical Shorts-style spots. The videos are predominantly short spots running up to 15 seconds, along with a mix of 16-to-30-second and up to 60-second commercials. ### In which languages does XTRATUF advertise on YouTube? XTRATUF advertises exclusively in English on YouTube, reflecting its primary audience in the United States and coastal outdoor markets. ### How many YouTube ads does XTRATUF run? AdSee has indexed 20 YouTube ads from XTRATUF, with 9.1M views in total, shown in 21 countries. ### Where does XTRATUF advertise on YouTube? XTRATUF's YouTube ads in the AdSee library ran most often in the United States, Myanmar, Saudi Arabia, Pakistan and Sweden. In total they were shown in 21 countries. ### How much does XTRATUF spend on YouTube ads? AdSee estimates XTRATUF's YouTube ad spend at $18.1K – $454K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by XTRATUF. ### What is XTRATUF's most-viewed YouTube ad? The most-viewed XTRATUF ad in the AdSee library is “XTRATUF — Built for All”, with 2.4M views on YouTube. ## More top Retail Ecommerce advertisers - #3316 [Lojas Edmil](https://www.adsee.ai/ad-examples/youtube/brands/lojas-edmil) — est. spend $33.8K – $456K, 34 ads - #3320 [Beliani](https://www.adsee.ai/ad-examples/youtube/brands/beliani-7) — est. spend $117K – $455K, 28 ads - #3326 [BricoBravo](https://www.adsee.ai/ad-examples/youtube/brands/bricobravo) — est. spend $182K – $454K, 11 ads - #3331 [Bondi Sands](https://www.adsee.ai/ad-examples/youtube/brands/bondi-sands) — est. spend $181K – $453K, 27 ads - #3332 [Silazi](https://www.adsee.ai/ad-examples/youtube/brands/silazi) — est. spend $45.3K – $453K, 29 ads - #3335 [DeAgostini](https://www.adsee.ai/ad-examples/youtube/brands/deagostini) — est. spend $50.2K – $452K, 20 ads - #3338 [Lampehuset](https://www.adsee.ai/ad-examples/youtube/brands/lampehuset) — est. spend $180K – $451K, 23 ads - #3340 [Visions Electronics](https://www.adsee.ai/ad-examples/youtube/brands/visions-electronics) — est. spend $177K – $450K, 39 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates