---
title: "Woolworths YouTube Ads: Video Ad Examples | AdSee"
description: "Browse top Woolworths YouTube video ads, tracked across 106 markets with over 41.8M views and estimated ad spend. Explore the library."
url: "https://www.adsee.ai/ad-examples/youtube/brands/woolworths"
---

# Woolworths YouTube ads: Top commercials and video campaigns

Woolworths is Australia's largest supermarket chain, offering fresh food, groceries, and household goods. Across 106 markets, its YouTube video campaigns feature 20+ ads and 41.8M views, spotlighting weekly specials and popular grocery brands.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1159 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6)
- Company: Woolworths Group Limited
- Category: Retail Ecommerce — Supermarket and grocery retail
- Headquarters: Australia
- Estimated total YouTube ad spend: $83.6K – $2.1M (all-time, estimated range)
- Ads indexed: 27
- Total views: 41.8M
- Markets: 106 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR05854016080573366273?region=anywhere

## Most-viewed Woolworths YouTube ads

Top 20 by views, list updated October 2026.

1. [Autumn Adventure with Toddler & Easy Diaper Changes](https://www.adsee.ai/ad-examples/youtube/dtc/autumn-adventure-with-toddler-easy-diaper-changes-8Ucz4fjsHTQ) — 11.5M views, 60s
2. [Clairol Colourstrong — Zero Ammonia Hair Colour](https://www.adsee.ai/ad-examples/youtube/dtc/clairol-colourstrong-zero-ammonia-hair-colour-pHsBFviNUdk) — 7.1M views, 15s
3. [Woolworths — Weekly Specials](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/woolworths-weekly-specials-4tD0GK4YdH0) — 5M views, 10s
4. [Cadbury Dairy Milk Biscoff - Two Faves Together](https://www.adsee.ai/ad-examples/youtube/dtc/cadbury-dairy-milk-biscoff-two-faves-together-b9pYylLh46Q) — 4.6M views, 15s
5. [Clairol Colourstrong — Zero Ammonia Hair Dye](https://www.adsee.ai/ad-examples/youtube/dtc/clairol-colourstrong-zero-ammonia-hair-dye-eypds0ZPRas) — 4M views, 20s
6. [Cadbury Dairy Milk Biscoff - Together As One](https://www.adsee.ai/ad-examples/youtube/dtc/cadbury-dairy-milk-biscoff-together-as-one-fznyWBd4NMg) — 2.9M views, 6s
7. [Sour Patch Kids - Sour. Sweet. Gone.](https://www.adsee.ai/ad-examples/youtube/dtc/sour-patch-kids-sour-sweet-gone-cvOw-MkTsEU) — 2M views, 15s
8. [Sour Patch Kids - Sour. Sweet. Gone.](https://www.adsee.ai/ad-examples/youtube/dtc/sour-patch-kids-sour-sweet-gone-rPSJJywYK0M) — 1.9M views, 15s
9. [BabyLove Nappy Pants - Easy Changing](https://www.adsee.ai/ad-examples/youtube/dtc/babylove-nappy-pants-easy-changing-qKOtRD-s7vo) — 1.5M views, 15s
10. [The Natural Confectionery Co. - Gummy Bears](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-gummy-bears-0KlBDyI5YD4) — 1M views, 15s
11. [Delectables Cat Food — Squeeze Up](https://www.adsee.ai/ad-examples/youtube/dtc/delectables-cat-food-squeeze-up-6bnI9lU99yQ) — 689.7K views, 6s
12. [Clairol Root Touch-Up Permanent — DIY Hair Dye Solution](https://www.adsee.ai/ad-examples/youtube/dtc/clairol-root-touch-up-permanent-diy-hair-dye-solution-47iVti55a4I) — 675.6K views, 61s
13. [The Natural Confectionery Co. - Juicy Bursts](https://www.adsee.ai/ad-examples/youtube/dtc/the-natural-confectionery-co-juicy-bursts-VWLCD5lGqlw) — 661.2K views, 6s
14. [Ritz Crackers - Ready When You Aren't](https://www.adsee.ai/ad-examples/youtube/dtc/ritz-crackers-ready-when-you-aren-t-Xw4pYd7sCvA) — 596.4K views, 6s
15. [South Australian Gourmet Food Company - Feels Right, Feels Australian](https://www.adsee.ai/ad-examples/youtube/dtc/south-australian-gourmet-food-company-feels-right-feels-aust-fGIE-Aa0szU) — 552.5K views, 21s
16. [Clairol — Natural Instincts Hair Dye Color Refresh](https://www.adsee.ai/ad-examples/youtube/dtc/clairol-natural-instincts-hair-dye-color-refresh-2fSFOYO8O70) — 461.2K views, 45s
17. [Delectables Cat Treats - Love Can't Be Bought](https://www.adsee.ai/ad-examples/youtube/dtc/delectables-cat-treats-love-can-t-be-bought-TG1Yc8AhWgU) — 284.4K views, 15s
18. [Delectables — Squeeze Up Cat Treats](https://www.adsee.ai/ad-examples/youtube/dtc/delectables-squeeze-up-cat-treats-xwxM5K9xaXA) — 270.7K views, 15s
19. [Woolworths — Clairol Natural Instincts Hair Dye](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/woolworths-clairol-natural-instincts-hair-dye-Ge8UO_Qz3TE) — 229.2K views, 60s
20. [Delectables Cat Treats - Make Your Cat Cooperative](https://www.adsee.ai/ad-examples/youtube/dtc/delectables-cat-treats-make-your-cat-cooperative-yxBVb7gvGEw) — 212.3K views, 45s

## About Woolworths

Woolworths is Australia's largest supermarket chain, selling fresh food, groceries, household items, and personal care products to everyday consumers across Australia. Operating nationwide through over 1,000 physical supermarkets and Woolworths Metro convenience stores, it also provides online grocery ordering with pickup and delivery options. Founded in 1924, it operates as the primary food retail division of parent entity Woolworths Group Limited.

## Woolworths YouTube ads — FAQ

### What is Woolworths?

Woolworths is an Australian supermarket chain operated by Woolworths Group Limited. It sells groceries, fresh food, household items, and personal care products through physical supermarkets, convenience stores, and online delivery.

### What are Woolworths's YouTube ads about?

Woolworths's YouTube ads highlight weekly specials alongside specific consumer grocery brands. Frequent themes include snacks and confectionery like Cadbury Dairy Milk and Sour Patch Kids, hair care products like Clairol Colourstrong, and baby essentials such as nappy pants.

### What video formats does Woolworths use for its YouTube ads?

Woolworths uses a blend of horizontal videos and vertical Shorts-style formats, with horizontal ads being slightly more common. Most of its video ads are quick spots running 15 seconds or less.

### In which languages does Woolworths advertise on YouTube?

Woolworths advertises exclusively in English on YouTube, serving its retail audience in Australia.

### How many YouTube ads does Woolworths run?

AdSee has indexed 27 YouTube ads from Woolworths, with 41.8M views in total, shown in 106 countries.

### Where does Woolworths advertise on YouTube?

Woolworths's YouTube ads in the AdSee library ran most often in Australia, New Zealand, Uganda, Venezuela and Guadeloupe. In total they were shown in 106 countries.

### How much does Woolworths spend on YouTube ads?

AdSee estimates Woolworths's YouTube ad spend at $83.6K – $2.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Woolworths.

### What is Woolworths's most-viewed YouTube ad?

The most-viewed Woolworths ad in the AdSee library is “Autumn Adventure with Toddler & Easy Diaper Changes”, with 11.5M views on YouTube.

### Where can I verify Woolworths's ads?

Woolworths's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05854016080573366273?region=anywhere

## More top Retail Ecommerce advertisers

- #1153 [TUDOR](https://www.adsee.ai/ad-examples/youtube/brands/tudor) — est. spend $84.4K – $2.1M, 14 ads
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- #1161 [Dyson](https://www.adsee.ai/ad-examples/youtube/brands/dyson-3) — est. spend $329K – $2.1M, 76 ads
- #1162 [leboncoin](https://www.adsee.ai/ad-examples/youtube/brands/leboncoin) — est. spend $386K – $2.1M, 47 ads
- #1167 [Shapermint](https://www.adsee.ai/ad-examples/youtube/brands/shapermint) — est. spend $831K – $2.1M, 92 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates