--- title: "Wella YouTube Ads: Top Video Commercials | AdSee" description: "Explore Wella YouTube ads with 29.0M total views across 3 markets. Review top video creatives, estimated spend ranges, and performance data." url: "https://www.adsee.ai/ad-examples/youtube/brands/wella" --- # Wella YouTube Ads and Video Campaigns Wella is a global hair care brand offering professional salon and consumer products for hair coloring, care, and styling. Its YouTube advertising footprint includes 12 ads across 3 markets, totaling 29.0M views. Video campaigns center heavily on product lines such as Wella Professionals Ultimate Color and Ultimate Repair. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2357 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12) - Company: Wella Operations US LLC - Category: Retail Ecommerce — Hair care products - Estimated total YouTube ad spend: $174K – $783K (all-time, estimated range) - Ads indexed: 12 - Total views: 29.0M - Markets: 3 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17960253162451369985?region=anywhere ## Most-viewed Wella YouTube ads Top 12 by views, list updated October 2026. 1. [Wella Professionals Ultimate Color - Vibrant Hair Color](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-color-vibrant-hair-color-vRtDP1mjwdA) — 6M views, 6s 2. [Wella Professionals — Ultimate Color: Make It Last](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-color-make-it-last-b0hqlLNB4Ho) — 5.5M views, 30s 3. [Wella Professionals — Ultimate Color](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-color-Dpr3VNAUIfo) — 2.9M views, 6s 4. [Wella Professionals — Ultimate Color Care](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-color-care-DBHI4BqQTCc) — 2.8M views, 6s 5. [Wella Professionals — Ultimate Color](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-color-9qbLtUma9Q0) — 2.3M views, 20s 6. [Wella — Ultimate Color Care](https://www.adsee.ai/ad-examples/youtube/dtc/wella-ultimate-color-care-sXPJJ7yjkgc) — 2.2M views, 15s 7. [Wella Professionals — Ultimate Repair](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-repair-ljeGOu-CVbg) — 2.1M views, 20s 8. [Wella Professionals Ultimate Color - Capelli Rigenerati e Colore Vibrante](https://www.adsee.ai/ad-examples/youtube/beauty/wella-professionals-ultimate-color-capelli-rigenerati-e-colo-2ZvZ1PrldKI) — 1.5M views, 6s 9. [Wella Professionals — Ultimate Color](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-color-0mCsMg7BlOo) — 1.2M views, 15s 10. [Wella Professionals Ultimate Repair - Cheveux en détresse](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-repair-cheveux-en-d-tresse-NsZ--kz2SMI) — 976.2K views, 15s 11. [Wella Professionals — Ultimate Color: Make It Last](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-color-make-it-last-YnJoporf9P0) — 902.8K views, 30s 12. [Wella Professionals Ultimate Repair - Hair Repair](https://www.adsee.ai/ad-examples/youtube/dtc/wella-professionals-ultimate-repair-hair-repair-5zcQGayayaM) — 34.3K views, 11s ## About Wella Wella is a global beauty and hair care brand specializing in professional salon and consumer hair coloring, care, and styling products. Founded in 1880 in Germany, the company supplies hair salons, stylists, and retail customers internationally. It operates under Wella Company, which is majority-owned by investment firm KKR. ## Wella YouTube ads — FAQ ### What is Wella? Wella is a global beauty and hair care brand that specializes in hair coloring, care, and styling products. Operating under Wella Company, the brand supplies both professional hair salons and stylists as well as retail consumers. ### What are Wella's YouTube ads about? Wella's YouTube video ads focus primarily on its Wella Professionals product lines. Common themes highlight hair care and color longevity, specifically showcasing lines such as Ultimate Color and Ultimate Repair. ### What ad formats does Wella use on YouTube? Wella relies primarily on horizontal video formats alongside some vertical video spots. Most of Wella's video advertisements are short commercials running 15 seconds or less, with the remainder lasting between 16 and 30 seconds. ### In which languages does Wella advertise on YouTube? Wella advertises on YouTube primarily in German, followed by Italian and French. ### How many YouTube ads does Wella run? AdSee has indexed 12 YouTube ads from Wella, with 29.0M views in total, shown in 3 countries. ### Where does Wella advertise on YouTube? Wella's YouTube ads in the AdSee library ran most often in Germany, Italy and France. ### How much does Wella spend on YouTube ads? AdSee estimates Wella's YouTube ad spend at $174K – $783K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Wella. ### What is Wella's most-viewed YouTube ad? The most-viewed Wella ad in the AdSee library is “Wella Professionals Ultimate Color - Vibrant Hair Color”, with 6.1M views on YouTube. ### Where can I verify Wella's ads? Wella's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17960253162451369985?region=anywhere ## More top Retail Ecommerce advertisers - #2348 [Magazine Luiza](https://www.adsee.ai/ad-examples/youtube/brands/magazine-luiza) — est. spend $196K – $786K, 74 ads - #2351 [Veneta Cucine](https://www.adsee.ai/ad-examples/youtube/brands/veneta-cucine) — est. spend $67.3K – $785K, 27 ads - #2352 [Ironway](https://www.adsee.ai/ad-examples/youtube/brands/ironway) — est. spend $173K – $785K, 16 ads - #2354 [Worten](https://www.adsee.ai/ad-examples/youtube/brands/worten) — est. spend $145K – $785K, 101 ads - #2355 [Kmart](https://www.adsee.ai/ad-examples/youtube/brands/kmart) — est. spend $58.8K – $784K, 20 ads - #2361 [Valerion](https://www.adsee.ai/ad-examples/youtube/brands/valerion) — est. spend $125K – $780K, 37 ads - #2362 [KIKO Milano](https://www.adsee.ai/ad-examples/youtube/brands/kiko-milano) — est. spend $62.3K – $779K, 17 ads - #2363 [Loja Mirante](https://www.adsee.ai/ad-examples/youtube/brands/loja-mirante) — est. spend $104K – $778K, 86 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates