--- title: "Wavy YouTube Ads: Top Video Commercials & Spend | AdSee" description: "Browse 14 Wavy YouTube video ads with 13.9M total views across 8 markets. See estimated ad spend, curl care routines, and top creative examples." url: "https://www.adsee.ai/ad-examples/youtube/brands/wavy" --- # Wavy YouTube ads: Video campaigns and creative examples Wavy is a UK-based direct-to-consumer hair care brand focused on styling products for wavy and curly hair, such as its Everyday Curl Crème. With 14 video ads generating 13.9M views across 8 markets, its YouTube advertising centers on hair care routines, product demonstrations, and street interview formats. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2536 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: Wavy Group Limited - Category: DTC — Men's haircare products - Headquarters: United Kingdom - Estimated total YouTube ad spend: $97.5K – $696K (all-time, estimated range) - Ads indexed: 14 - Total views: 13.9M - Markets: 8 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06578433748939833345?region=anywhere ## Most-viewed Wavy YouTube ads Top 14 by views, list updated October 2026. 1. [Wavy Everyday Curl Cream — Transform Your Hair](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-everyday-curl-cream-transform-your-hair-bpJ2m7TAjq4) — 5.4M views, 59s 2. [Wavy Everyday Curl Cream — Achieve Defined Curls](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-everyday-curl-cream-achieve-defined-curls-6q6UjUfxwCc) — 3.7M views, 24s 3. [Wavy Hair Routine: Co-Wash and Curl Cream](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-hair-routine-co-wash-and-curl-cream-rO4PV3lW-Ns) — 964K views, 57s 4. [Wavvy — This is Not the Right Way to Nourish Your Hair](https://www.adsee.ai/ad-examples/youtube/dtc/wavvy-this-is-not-the-right-way-to-nourish-your-hair-lj4Ucegy-Fk) — 900.2K views, 33s 5. [Wavy Everyday Curl Crème — Defined Curls](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-everyday-curl-cr-me-defined-curls-dfxdaqrpaXY) — 885.9K views, 20s 6. [Birthday Gift Surprise](https://www.adsee.ai/ad-examples/youtube/dtc/birthday-gift-surprise-BIk3i2YgfoQ) — 771.4K views, 60s 7. [Surgeons Lean In](https://www.adsee.ai/ad-examples/youtube/healthcare/surgeons-lean-in-kd60UtPEIv0) — 686.5K views, 53s 8. [Wavy — Street Interview Game](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/wavy-street-interview-game-nNpqSJQiJ-Y) — 387.7K views, 42s 9. [wavy — Beware of the Stare](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/wavy-beware-of-the-stare-v5MZdG0G6rE) — 363.2K views, 53s 10. [Wavy — Everyday Curl Crème](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-everyday-curl-cr-me-ntj_fXt82y4) — 178.2K views, 81s 11. [Wavy Curl Creme - Before and After Transformation](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-curl-creme-before-and-after-transformation-AdTnf1h8Dns) — 128.1K views, 11s 12. [Wavy Everyday Curl Crème — Curl Defining Product](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-everyday-curl-cr-me-curl-defining-product-GqXoRtg6WM8) — 84.6K views, 43s 13. [Wavy Everyday Curl Cream Launch in USA](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-everyday-curl-cream-launch-in-usa-Ot6iAAShMZQ) — 65.5K views, 11s 14. [Wavy Co-Wash — Curly Hair Care Routine](https://www.adsee.ai/ad-examples/youtube/dtc/wavy-co-wash-curly-hair-care-routine-WHoYqvJXBa0) — 59.9K views, 41s ## About Wavy Wavy is a UK-based direct-to-consumer hair care brand founded by Eyal Booker and Ariel Booker. The company specializes in styling products designed for wavy and curly hair, featuring its flagship Everyday Curl Crème. Operating through its online store, Wavy serves customers in the United Kingdom and internationally. ## Wavy YouTube ads — FAQ ### What is Wavy and what does it sell? Wavy is a UK-based direct-to-consumer men's hair care brand founded by Eyal Booker and Ariel Booker. Operating as Wavy Group Limited, the company sells styling products tailored for wavy and curly hair, including its flagship Everyday Curl Crème. ### What are Wavy's YouTube ads about? Wavy's YouTube ads highlight hair care routines and styling results, with a strong focus on its Everyday Curl Crème and co-wash products. Several ads also feature lifestyle content, street interviews, and gift themes. ### What ad formats does Wavy use on YouTube? Wavy relies primarily on vertical, Shorts-style video ads rather than horizontal formats. Most of these video spots run between 30 and 60 seconds in duration. ### In which languages does Wavy advertise on YouTube? Wavy advertises exclusively in English, targeting audiences from its home base in the United Kingdom as well as international markets. ### How many YouTube ads does Wavy run? AdSee has indexed 14 YouTube ads from Wavy, with 13.9M views in total, shown in 8 countries. ### Where does Wavy advertise on YouTube? Wavy's YouTube ads in the AdSee library ran most often in the United States, the Netherlands, Germany, Ireland and France. In total they were shown in 8 countries. ### How much does Wavy spend on YouTube ads? AdSee estimates Wavy's YouTube ad spend at $97.5K – $696K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Wavy. ### What is Wavy's most-viewed YouTube ad? The most-viewed Wavy ad in the AdSee library is “Wavy Everyday Curl Cream — Transform Your Hair”, with 5.4M views on YouTube. ### Where can I verify Wavy's ads? Wavy's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06578433748939833345?region=anywhere ## More top DTC advertisers - #2514 [Yozma Sport](https://www.adsee.ai/ad-examples/youtube/brands/yozma-sport) — est. spend $282K – $705K, 58 ads - #2522 [IPSY](https://www.adsee.ai/ad-examples/youtube/brands/ipsy) — est. spend $281K – $702K, 13 ads - #2526 [Premium Grounding](https://www.adsee.ai/ad-examples/youtube/brands/premium-grounding) — est. spend $41.9K – $699K, 18 ads - #2533 [ICANIWILL](https://www.adsee.ai/ad-examples/youtube/brands/icaniwill) — est. spend $159K – $697K, 33 ads - #2537 [Lymphoria](https://www.adsee.ai/ad-examples/youtube/brands/lymphoria) — est. spend $181K – $696K, 23 ads - #2541 [SAXX Underwear](https://www.adsee.ai/ad-examples/youtube/brands/saxx-underwear) — est. spend $41.7K – $694K, 20 ads - #2551 [Störtebekker](https://www.adsee.ai/ad-examples/youtube/brands/st-rtebekker) — est. spend $157K – $689K, 135 ads - #2553 [TUSHY](https://www.adsee.ai/ad-examples/youtube/brands/tushy) — est. spend $151K – $688K, 22 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates