---
title: "Vorwerk YouTube Ads: 70+ Video Ad Examples | AdSee"
description: "Browse 70+ Vorwerk YouTube video ads across 8 markets with 28.0M views. Explore creative campaigns, top spots, and estimated spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/vorwerk"
---

# Vorwerk YouTube Ads & Commercials Library

Vorwerk is a German household appliance manufacturer famous for Thermomix multi-cookers and Kobold vacuum cleaners. Its YouTube advertising spans 70+ ads and 28.0M views across 8 markets. Video campaigns spotlight key products like Kobold vacuum systems and the Thermomix TM7 with localized storytelling.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2421 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13)
- Company: Vorwerk SE & Co. KG
- Category: DTC — Household appliance manufacturing
- Headquarters: Germany
- Estimated total YouTube ad spend: $140K – $755K (all-time, estimated range)
- Ads indexed: 77
- Total views: 28.0M
- Markets: 8 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR07326564000466993153?region=anywhere

## Most-viewed Vorwerk YouTube ads

Top 20 by views, list updated October 2026.

1. [Kobold Special Edition Black - Maximale Kraft. Pure Eleganz.](https://www.adsee.ai/ad-examples/youtube/dtc/kobold-special-edition-black-maximale-kraft-pure-eleganz-c3nrmna7hR8) — 4.6M views, 20s
2. [Kobold by Vorwerk - A short story](https://www.adsee.ai/ad-examples/youtube/home-goods/kobold-by-vorwerk-a-short-story-yzivMX8ETmA) — 2.5M views, 20s
3. [Vorwerk Folletto - Dust is where it should be](https://www.adsee.ai/ad-examples/youtube/dtc/vorwerk-folletto-dust-is-where-it-should-be-Iopmm-fSdZ8) — 2.1M views, 10s
4. [Woman and Levitating Kitchen Appliances](https://www.adsee.ai/ad-examples/youtube/home-goods/woman-and-levitating-kitchen-appliances-1LD0UwCUK90) — 2M views, 16s
5. [Vorwerk Kobold - A short story](https://www.adsee.ai/ad-examples/youtube/dtc/vorwerk-kobold-a-short-story-6zhe2dO8uEw) — 1.8M views, 10s
6. [Kobold — Dust Where Dust Belongs](https://www.adsee.ai/ad-examples/youtube/home-goods/kobold-dust-where-dust-belongs-I2FYyqyUzn4) — 1.8M views, 10s
7. [Thermomix — Nuevo TM7](https://www.adsee.ai/ad-examples/youtube/dtc/thermomix-nuevo-tm7-tp1IS1El6ZM) — 1.7M views, 40s
8. [Thermomix TM7 - So wie nie zuvor.](https://www.adsee.ai/ad-examples/youtube/dtc/thermomix-tm7-so-wie-nie-zuvor-fMMIDGi63-k) — 1.5M views, 30s
9. [Vorwerk Folletto - The Dust Creature Story](https://www.adsee.ai/ad-examples/youtube/dtc/vorwerk-folletto-the-dust-creature-story-OLA6paXZE8o) — 1.3M views, 10s
10. [Folletto — La polvere, esattamente dove deve stare.](https://www.adsee.ai/ad-examples/youtube/home-goods/folletto-la-polvere-esattamente-dove-deve-stare-DrCpEHqgLPU) — 1.3M views, 30s
11. [Kobold Special Edition Black - Maximale Kraft. Pure Eleganz.](https://www.adsee.ai/ad-examples/youtube/dtc/kobold-special-edition-black-maximale-kraft-pure-eleganz-maeR115Jm4c) — 1.3M views, 20s
12. [ThermomiX — Le tout nouveau TM7](https://www.adsee.ai/ad-examples/youtube/dtc/thermomix-le-tout-nouveau-tm7-hm-BzUfUTMA) — 1.1M views, 15s
13. [Kobold VK7 Akku-Staubsauger – Mehr als sauber.](https://www.adsee.ai/ad-examples/youtube/dtc/kobold-vk7-akku-staubsauger-mehr-als-sauber-XTXxKFrJu8c) — 937.9K views, 17s
14. [Thermomix TM7 - Cook Fast and Varied](https://www.adsee.ai/ad-examples/youtube/home-goods/thermomix-tm7-cook-fast-and-varied-3fD8RRJl01E) — 937.7K views, 15s
15. [Thermomix® TM7 — Kochen leicht gemacht](https://www.adsee.ai/ad-examples/youtube/home-goods/thermomix-tm7-kochen-leicht-gemacht-8Cd314c7DG0) — 880.4K views, 30s
16. [Folletto — Diventa Agente Folletto](https://www.adsee.ai/ad-examples/youtube/dtc/folletto-diventa-agente-folletto-COuJ8f1eQMU) — 827.9K views, 18s
17. [Kobold Vorwerk — Dust Where Dust Belongs](https://www.adsee.ai/ad-examples/youtube/home-goods/kobold-vorwerk-dust-where-dust-belongs-nNsUaiwKACw) — 823.6K views, 60s
18. [Thermomix TM7 - Nuevo Diseño y Funciones](https://www.adsee.ai/ad-examples/youtube/dtc/thermomix-tm7-nuevo-dise-o-y-funciones-G_xANw-32r0) — 802.1K views, 15s
19. [Thermomix TM6: Peeling, Sous-vide, and Slow Cooking](https://www.adsee.ai/ad-examples/youtube/home-goods/thermomix-tm6-peeling-sous-vide-and-slow-cooking-hKPZ3XeZq8g) — 681.3K views, 63s
20. [Folletto: Dal 1938 nelle case degli italiani](https://www.adsee.ai/ad-examples/youtube/dtc/folletto-dal-1938-nelle-case-degli-italiani-6le2B4wHyCE) — 635.2K views, 6s

## About Vorwerk

Vorwerk is a German international corporate group that specializes in the direct selling of premium household appliances, most notably Thermomix multi-cookers and Kobold vacuum cleaners. Founded in 1883 in Wuppertal, Germany, the family-owned enterprise serves consumers across Europe, the Americas, Asia, and other global markets. In addition to home appliances, the Vorwerk group encompasses financial services through its akf group subsidiary.

## Vorwerk YouTube ads — FAQ

### What does Vorwerk advertise on YouTube?

Vorwerk is a German household appliance manufacturer that advertises direct-to-consumer home products. Its campaigns primarily feature Kobold vacuum cleaners and Thermomix multi-cookers.

### What are Vorwerk's YouTube ads about?

Vorwerk's YouTube ads focus on flagship appliances such as the Kobold vacuum cleaner line and Thermomix multi-cookers. Many campaigns highlight specific product editions, storytelling narratives around dust, and feature announcements like the Thermomix TM7.

### What ad formats does Vorwerk use on YouTube?

Vorwerk relies primarily on horizontal video ads alongside some vertical formats. Most of these video spots are short, typically running 30 seconds or less.

### In which languages does Vorwerk advertise on YouTube?

Vorwerk advertises predominantly in German, followed by Italian and Polish.

### How many YouTube ads does Vorwerk run?

AdSee has indexed 77 YouTube ads from Vorwerk, with 28.0M views in total, shown in 8 countries.

### Where does Vorwerk advertise on YouTube?

Vorwerk's YouTube ads in the AdSee library ran most often in Germany, Italy, Poland, Spain and France. In total they were shown in 8 countries.

### How much does Vorwerk spend on YouTube ads?

AdSee estimates Vorwerk's YouTube ad spend at $140K – $755K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Vorwerk.

### What is Vorwerk's most-viewed YouTube ad?

The most-viewed Vorwerk ad in the AdSee library is “Kobold Special Edition Black - Maximale Kraft. Pure Eleganz.”, with 4.6M views on YouTube.

### Where can I verify Vorwerk's ads?

Vorwerk's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07326564000466993153?region=anywhere

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- #2437 [HAUS LABS BY LADY GAGA](https://www.adsee.ai/ad-examples/youtube/brands/haus-labs-by-lady-gaga) — est. spend $44.6K – $744K, 23 ads
- #2438 [Sabai Design](https://www.adsee.ai/ad-examples/youtube/brands/sabai-design) — est. spend $298K – $744K, 35 ads
- #2441 [Desky](https://www.adsee.ai/ad-examples/youtube/brands/desky) — est. spend $163K – $743K, 54 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates