---
title: "Viaplay YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Browse 100+ Viaplay YouTube video ads with 63.9M views across 2 markets. Discover top creatives, live sports promos, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/viaplay"
---

# Explore Viaplay YouTube Ads and Creative Campaigns

Viaplay is a subscription streaming service offering live sports, movies, TV series, and Nordic originals. Across 2 markets, its YouTube video advertising generates 63.9M views across 100+ ads. Campaigns prominently feature major sports coverage like Premier League, Formula 1, and UEFA Champions League alongside popular reality TV and drama series.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1207 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7)
- Company: Viaplay Group Denmark A/S
- Category: Entertainment Media — Subscription video streaming service
- Headquarters: Denmark
- Estimated total YouTube ad spend: $703K – $2.0M (all-time, estimated range)
- Ads indexed: 150
- Total views: 63.9M
- Markets: 2 countries the ads ran in

## Most-viewed Viaplay YouTube ads

Top 20 by views, list updated October 2026.

1. [ViaPlay - UEFA Champions League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-uefa-champions-league-E-cEt6Rgnf8) — 4.5M views, 20s
2. [Formula 1 Live on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-live-on-viaplay-cHjXHTxz8i8) — 4.4M views, 15s
3. [Viaplay — Ubetaleleg underholdning](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-ubetaleleg-underholdning-G1J3sv4jexA) — 3.1M views, 20s
4. [Viaplay — Championship Games in May](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-championship-games-in-may-ycF2k8rGmTg) — 2.2M views, 6s
5. [Viaplay — Ubetalelig underholdning](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-ubetalelig-underholdning-YPK_g3QUGS8) — 2.1M views, 20s
6. [3F Superliga on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/3f-superliga-on-viaplay-Ds4edhGjUn0) — 1.9M views, 25s
7. [Outlander - Stream Now on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/outlander-stream-now-on-viaplay-KUPT_WUgIt4) — 1.7M views, 17s
8. [Premier League — Køb nu på Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/premier-league-k-b-nu-p-viaplay-EyM0UE-Ai28) — 1.4M views, 15s
9. [Robinson Ekspeditionen - Overlev sammen. Vind alene.](https://www.adsee.ai/ad-examples/youtube/entertainment-media/robinson-ekspeditionen-overlev-sammen-vind-alene-BA23cK1tvwo) — 1.3M views, 20s
10. [Vivi & Isabell: Os mod Verden](https://www.adsee.ai/ad-examples/youtube/entertainment-media/vivi-isabell-os-mod-verden-Yp8ZmJWe3Ns) — 1.2M views, 20s
11. [Viaplay - UEFA Champions League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-uefa-champions-league-EUcPxia-BOQ) — 1.2M views, 20s
12. [Robinson Ekspeditionen - Overlev sammen. Vind alene.](https://www.adsee.ai/ad-examples/youtube/entertainment-media/robinson-ekspeditionen-overlev-sammen-vind-alene-9njkhXGRy1Y) — 1.2M views, 20s
13. [Paradise Hotel — Stream Nu](https://www.adsee.ai/ad-examples/youtube/entertainment-media/paradise-hotel-stream-nu-j0PqwRH_Zno) — 1.1M views, 20s
14. [Viaplay — Ubetaleleg underholdning](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-ubetaleleg-underholdning-kADO0PveNCc) — 1M views, 20s
15. [Elbæks - Mæglere for Millioner](https://www.adsee.ai/ad-examples/youtube/real-estate/elb-ks-m-glere-for-millioner-XyYIpqwEE_g) — 917.6K views, 20s
16. [Viaplay — Betinia LIGA](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-betinia-liga-vRiigSMdVQU) — 888.6K views, 10s
17. [Formula 1® on Viaplay - New Season, New Rules](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-on-viaplay-new-season-new-rules-Cp9rD0ygmVA) — 840.8K views, 15s
18. [Viaplay - UEFA Champions League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-uefa-champions-league-SUmKmU8MBls) — 825.1K views, 15s
19. [Outlander - Ny sæson kun på Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/outlander-ny-s-son-kun-p-viaplay-OmedsvM6A7s) — 824.8K views, 20s
20. [MasterChef - Stream Nu](https://www.adsee.ai/ad-examples/youtube/entertainment-media/masterchef-stream-nu-ErhZiBhhu7o) — 808.2K views, 6s

## About Viaplay

Viaplay is a subscription video-on-demand service offering live sports, movies, TV series, and original Nordic programming to consumers in Denmark. The Danish market operation is managed by Viaplay Group Denmark A/S. Its parent company is the Swedish media conglomerate Viaplay Group AB (formerly NENT Group).

## Viaplay YouTube ads — FAQ

### What does Viaplay advertise on YouTube?

Viaplay advertises its subscription video-on-demand service. Operated in Denmark by Viaplay Group Denmark A/S, the platform promotes live sports broadcasts, popular TV series, movies, and original Nordic programming.

### What are Viaplay's YouTube ads about?

Viaplay's YouTube ads focus heavily on live sporting events, such as the UEFA Champions League, Premier League, Formula 1, and 3F Superliga. Other campaigns highlight streaming entertainment and series like Outlander and Robinson Ekspeditionen.

### What ad formats does Viaplay use on YouTube?

Viaplay relies predominantly on horizontal video ads, alongside a smaller share of vertical formats. The ads are typically short spots lasting 30 seconds or less.

### In which languages does Viaplay advertise on YouTube?

Viaplay advertises primarily in Danish, reflecting its Danish market focus. It also features video ads in Swedish and Norwegian.

### How many YouTube ads does Viaplay run?

AdSee has indexed 150 YouTube ads from Viaplay, with 63.9M views in total, shown in 2 countries.

### Where does Viaplay advertise on YouTube?

Viaplay's YouTube ads in the AdSee library ran most often in Denmark and Sweden.

### How much does Viaplay spend on YouTube ads?

AdSee estimates Viaplay's YouTube ad spend at $703K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay.

### What is Viaplay's most-viewed YouTube ad?

The most-viewed Viaplay ad in the AdSee library is “ViaPlay - UEFA Champions League”, with 4.5M views on YouTube.

## More top Entertainment Media advertisers

- #1145 [The Super Mario Galaxy Movie](https://www.adsee.ai/ad-examples/youtube/brands/the-super-mario-galaxy-movie-2) — est. spend $468K – $2.1M, 45 ads
- #1174 [Sphere](https://www.adsee.ai/ad-examples/youtube/brands/sphere) — est. spend $823K – $2.1M, 49 ads
- #1180 [Melon](https://www.adsee.ai/ad-examples/youtube/brands/melon) — est. spend $81.9K – $2.0M, 25 ads
- #1181 [Pokémon](https://www.adsee.ai/ad-examples/youtube/brands/pok-mon) — est. spend $205K – $2.0M, 29 ads
- #1185 [Audible](https://www.adsee.ai/ad-examples/youtube/brands/audible) — est. spend $828K – $2.0M, 15 ads
- #1190 [Wonderla](https://www.adsee.ai/ad-examples/youtube/brands/wonderla) — est. spend $40.5K – $2.0M, 32 ads
- #1196 [Telemundo](https://www.adsee.ai/ad-examples/youtube/brands/telemundo) — est. spend $802K – $2.0M, 51 ads
- #1235 [Hayu](https://www.adsee.ai/ad-examples/youtube/brands/hayu) — est. spend $142K – $1.9M, 77 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates