--- title: "Viaplay YouTube Ads: 60+ Video Commercials | AdSee" description: "Browse 60+ Viaplay YouTube video ads with 22.9M views across 8 markets. See top video campaigns, regional coverage, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/viaplay-5" --- # Viaplay YouTube Ads: Top Video Campaigns and Commercials Viaplay is an online video streaming service by Viaplay Group AB offering live sports broadcasts, original series, movies, and TV programming. Across 8 markets and 22.9M views, its YouTube ads heavily feature live sports offerings, including Formula 1, Premier League football, and PDC Darts subscriptions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2460 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: Viaplay Group AB - Category: Entertainment Media — Video streaming service - Headquarters: Sweden - Estimated total YouTube ad spend: $252K – $733K (all-time, estimated range) - Ads indexed: 62 - Total views: 22.9M - Markets: 8 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR09397984997425545217?region=anywhere ## Most-viewed Viaplay YouTube ads Top 20 by views, list updated October 2026. 1. [ViaPlay - Volg Formula 1® live](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-volg-formula-1-live-GY45kpCVnds) — 2.7M views, 15s 2. [Formula 1 on Viaplay - Watch All Races Live](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-on-viaplay-watch-all-races-live-_S4_aSUBdOE) — 2.6M views, 15s 3. [ViaPlay - The Best Sports Viewing](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-the-best-sports-viewing-vSt5ibRobpM) — 1.3M views, 15s 4. [ViaPlay - Live Darts Subscription](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-live-darts-subscription-XB0HsThd5M8) — 992.8K views, 15s 5. [Viaplay - Premier League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-premier-league-g6wLnWUCPLg) — 948K views, 15s 6. [PDC Darts - Subscribe to ViaPlay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/pdc-darts-subscribe-to-viaplay-Wc-eLJqx4pA) — 915.3K views, 15s 7. [Volg Formula 1 live met Viaplay TV PRO](https://www.adsee.ai/ad-examples/youtube/entertainment-media/volg-formula-1-live-met-viaplay-tv-pro-BXY9aI77NdA) — 823.9K views, 15s 8. [PDC Darts on ViaPlay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/pdc-darts-on-viaplay-KL9lTcxdXAM) — 816.3K views, 15s 9. [Viaplay — Premier League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-premier-league-ds0DWJRw9Zw) — 744K views, 45s 10. [ViaPlay — Formula 1 Subscription](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-formula-1-subscription-ubRq98DgofA) — 710.9K views, 15s 11. [Formula 1 live with F1 TV Pro on ViaPlay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-live-with-f1-tv-pro-on-viaplay-Y93mo8Z2Yd4) — 648.5K views, 15s 12. [Viaplay - Premier League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-premier-league-P88L97YXc7c) — 639.9K views, 20s 13. [WK Darts live op ViaPlay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/wk-darts-live-op-viaplay-3euVHhnpoUM) — 555.1K views, 20s 14. [WK Darts live op ViaPlay - Abonneer vanaf €14,92 P.M.](https://www.adsee.ai/ad-examples/youtube/entertainment-media/wk-darts-live-op-viaplay-abonneer-vanaf-14-92-p-m-K8C3MVhTVDQ) — 528.7K views, 15s 15. [Formula 1 on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-on-viaplay-8GFc5ddDOQc) — 527K views, 15s 16. [Formula 1 - Live on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-live-on-viaplay-OMHfIy3FcsM) — 510.5K views, 15s 17. [Viaplay — De Premier League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-de-premier-league-4nIW5TS9CdA) — 467.2K views, 30s 18. [Viaplay - Premier League](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-premier-league-QBEtFEPY6Sc) — 465.3K views, 45s 19. [Formula 1® on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-on-viaplay-5OWEmHm9gkM) — 455.7K views, 15s 20. [Kijk PDC Darts Live op Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/kijk-pdc-darts-live-op-viaplay-JkruX4eVms8) — 430.6K views, 15s ## About Viaplay Viaplay is an online video streaming platform owned by Swedish media company Viaplay Group AB. The service offers live sports broadcasts, original series, movies, and television programming to subscribers in the Nordic region, the Netherlands, and selected international markets. Originally launched in 2007 as Viasat On Demand, the platform was rebranded to Viaplay in 2011. ## Viaplay YouTube ads — FAQ ### What is Viaplay? Viaplay is an online video streaming service owned by the Swedish media company Viaplay Group AB. It offers live sports broadcasts, original series, movies, and television programming to subscribers. ### What are Viaplay's YouTube ads about? Viaplay's YouTube ads primarily promote live sports streaming and subscriptions. Frequent themes highlight coverage of Formula 1 races, Premier League football, and PDC darts tournaments. ### What video formats does Viaplay use for YouTube ads? Viaplay mostly uses horizontal video formats alongside some vertical Shorts-style ads. In terms of length, the ads are predominantly short spots lasting up to 15 seconds, followed by 16- to 30-second videos. ### In which languages does Viaplay advertise on YouTube? Viaplay's YouTube ads are presented in Dutch. ### How many YouTube ads does Viaplay run? AdSee has indexed 62 YouTube ads from Viaplay, with 22.9M views in total, shown in 8 countries. ### Where does Viaplay advertise on YouTube? Viaplay's YouTube ads in the AdSee library ran most often in the Netherlands, Germany, Belgium, India and Turkey. In total they were shown in 8 countries. ### How much does Viaplay spend on YouTube ads? AdSee estimates Viaplay's YouTube ad spend at $252K – $733K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay. ### What is Viaplay's most-viewed YouTube ad? The most-viewed Viaplay ad in the AdSee library is “ViaPlay - Volg Formula 1® live”, with 2.7M views on YouTube. ### Where can I verify Viaplay's ads? Viaplay's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09397984997425545217?region=anywhere ## More top Entertainment Media advertisers - #2346 [CANAL+](https://www.adsee.ai/ad-examples/youtube/brands/canal) — est. spend $321K – $788K, 34 ads - #2426 [Constantin Film](https://www.adsee.ai/ad-examples/youtube/brands/constantin-film) — est. spend $306K – $750K, 55 ads - #2428 [Front Gate Tickets](https://www.adsee.ai/ad-examples/youtube/brands/front-gate-tickets) — est. spend $300K – $750K, 43 ads - #2449 [Ticketmaster Canada](https://www.adsee.ai/ad-examples/youtube/brands/ticketmaster-canada) — est. spend $163K – $739K, 102 ads - #2479 [Sky Zone](https://www.adsee.ai/ad-examples/youtube/brands/sky-zone) — est. spend $43.2K – $720K, 52 ads - #2519 [GameDeals](https://www.adsee.ai/ad-examples/youtube/brands/gamedeals) — est. spend $14.1K – $703K, 63 ads - #2528 [Fetch TV](https://www.adsee.ai/ad-examples/youtube/brands/fetch-tv) — est. spend $69.8K – $698K, 12 ads - #2554 [Podme](https://www.adsee.ai/ad-examples/youtube/brands/podme) — est. spend $157K – $688K, 116 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates