--- title: "Viaplay YouTube Ads: 80+ Video Ad Examples | AdSee" description: "Browse 80+ Viaplay YouTube video ads with 33.2M views across 3 markets. Explore top creative campaigns and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/viaplay-3" --- # Viaplay YouTube Ads & Video Commercials Viaplay is a subscription video-on-demand streaming service offering live sports broadcasts, movies, series, and Nordic originals. Across 80+ ads and 33.2M views in 3 markets, its YouTube advertising highlights major live sports coverage including Formula 1, NHL hockey, and football alongside series and promotional offers. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2206 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12) - Company: Viaplay Group Finland Oy - Category: Entertainment Media — Video streaming service - Headquarters: Finland - Estimated total YouTube ad spend: $266K – $863K (all-time, estimated range) - Ads indexed: 84 - Total views: 33.2M - Markets: 3 countries the ads ran in ## Most-viewed Viaplay YouTube ads Top 20 by views, list updated October 2026. 1. [NHL — Ihan kaikki ottelut Viaplaylla](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-ihan-kaikki-ottelut-viaplaylla-F5TEc9PJohU) — 4M views, 35s 2. [Formula 1 on Viaplay - Watch all the races](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-on-viaplay-watch-all-the-races-ekG_9x6S1Eo) — 3M views, 15s 3. [NHL - Watch all games on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-watch-all-games-on-viaplay-Q2vzc3WUbII) — 1.5M views, 30s 4. [Viaplay - Ihan kaikki hiihdon maailmancupit](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-ihan-kaikki-hiihdon-maailmancupit-_OjGprr_K38) — 1.3M views, 15s 5. [Ghosts — Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ghosts-viaplay-B53FE2xFRoU) — 1.2M views, 17s 6. [Valioliiga — Olemme takaisin!](https://www.adsee.ai/ad-examples/youtube/entertainment-media/valioliiga-olemme-takaisin-3ns2p11zmNk) — 1.2M views, 30s 7. [Viaplay - Formula 1](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-formula-1-OjuVY0sEjIA) — 906.1K views, 15s 8. [NHL Hockey on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-hockey-on-viaplay-17Pjb2heX8w) — 869.1K views, 15s 9. [Viaplay Kesätarjous: Leffat & Sarjat](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-kes-tarjous-leffat-sarjat-dYa7_Njw0W4) — 821.7K views, 15s 10. [Viaplay F1® Season Starts Now](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-f1-season-starts-now-tQ1EjUV5yDo) — 820.3K views, 15s 11. [Outlander: Blood of My Blood on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/outlander-blood-of-my-blood-on-viaplay-uu_w9EN23kU) — 810.7K views, 15s 12. [Outlander - ViaPlay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/outlander-viaplay-Xe0CLZC3kgI) — 726.9K views, 17s 13. [Viaplay Kesätarjous: Leffat & Sarjat 1,99€/kk](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-kes-tarjous-leffat-sarjat-1-99-kk-rMvZ_D7cUDw) — 711.3K views, 15s 14. [ViaPlay Summer Favorites - Movies & Series](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-summer-favorites-movies-series-6fyqkqH6dwQ) — 701.9K views, 15s 15. [Outlander: Blood of My Blood — 7 päivää 0€](https://www.adsee.ai/ad-examples/youtube/entertainment-media/outlander-blood-of-my-blood-7-p-iv-0-Cy5ulWsAU_4) — 645.1K views, 30s 16. [Viaplay — Lupa nauttia lätkästä Ihan kaikki MM-kisoista](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-lupa-nauttia-l-tk-st-ihan-kaikki-mm-kisoista-0inmh4l_wP8) — 600.1K views, 15s 17. [Premier League — Olemme takaisin!](https://www.adsee.ai/ad-examples/youtube/entertainment-media/premier-league-olemme-takaisin-ew_cI8YQO8Q) — 555.1K views, 30s 18. [Viaplay Summer Favorites - Movies & Series Offer](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-summer-favorites-movies-series-offer-7y2vQ7tubVA) — 515.6K views, 15s 19. [Stanley Cup Playoffs on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stanley-cup-playoffs-on-viaplay-CkJeOMVYe8g) — 491.2K views, 15s 20. [Viaplay - Cross-Country Skiing World Cup](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-cross-country-skiing-world-cup-JcbveZQcIjk) — 481K views, 15s ## About Viaplay Viaplay is a subscription video-on-demand streaming service in Finland, offering live sports broadcasts, films, television series, and original Nordic productions. The service in the Finnish market is operated by Viaplay Group Finland Oy, a subsidiary of the Swedish media company Viaplay Group AB. It delivers content both directly to consumers and through partnerships with local telecom operators. ## Viaplay YouTube ads — FAQ ### What is Viaplay? Viaplay is a subscription video-on-demand streaming service based in Finland, operated by Viaplay Group Finland Oy. The platform provides live sports broadcasts, movies, television series, and Nordic original productions directly to viewers and through telecom partnerships. ### What are Viaplay's YouTube ads about? Viaplay's YouTube ads primarily highlight live sports coverage, including NHL hockey, Formula 1 racing, the Premier League, and World Cup skiing. Other campaigns promote general entertainment content, such as films, television series like Ghosts, and seasonal subscription offers. ### What video formats does Viaplay use for YouTube ads? Viaplay relies mostly on horizontal video ads, alongside a smaller portion of vertical Shorts. The video spots are generally short, typically running 15 seconds or less, with the remainder spanning between 16 and 30 seconds. ### In which languages does Viaplay advertise on YouTube? Viaplay advertises on YouTube primarily in Finnish, with additional video ads appearing in Swedish and English. ### How many YouTube ads does Viaplay run? AdSee has indexed 84 YouTube ads from Viaplay, with 33.2M views in total, shown in 3 countries. ### Where does Viaplay advertise on YouTube? Viaplay's YouTube ads in the AdSee library ran most often in Finland, Estonia and Sweden. ### How much does Viaplay spend on YouTube ads? AdSee estimates Viaplay's YouTube ad spend at $266K – $863K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay. ### What is Viaplay's most-viewed YouTube ad? The most-viewed Viaplay ad in the AdSee library is “NHL — Ihan kaikki ottelut Viaplaylla”, with 4.0M views on YouTube. ## More top Entertainment Media advertisers - #2140 [SVT Play](https://www.adsee.ai/ad-examples/youtube/brands/svt-play) — est. spend $384K – $909K, 180 ads - #2147 [Audioteka](https://www.adsee.ai/ad-examples/youtube/brands/audioteka) — est. spend $77.5K – $904K, 27 ads - #2155 [Videoland](https://www.adsee.ai/ad-examples/youtube/brands/videoland) — est. spend $366K – $898K, 72 ads - #2188 [TodayTix](https://www.adsee.ai/ad-examples/youtube/brands/todaytix) — est. spend $52.4K – $873K, 20 ads - #2225 [Viaplay](https://www.adsee.ai/ad-examples/youtube/brands/viaplay-4) — est. spend $268K – $853K, 101 ads - #2243 [UFC Fight Pass](https://www.adsee.ai/ad-examples/youtube/brands/ufc-fight-pass) — est. spend $60.3K – $845K, 53 ads - #2261 [NFL](https://www.adsee.ai/ad-examples/youtube/brands/nfl) — est. spend $33.4K – $835K, 10 ads - #2271 [OSN+](https://www.adsee.ai/ad-examples/youtube/brands/osn) — est. spend $82.9K – $829K, 11 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates