--- title: "Viaplay YouTube Ads: 100+ Video Ad Examples | AdSee" description: "Browse Viaplay YouTube ads with estimated spend, view counts, and target markets. Discover top video creatives from the streaming service." url: "https://www.adsee.ai/ad-examples/youtube/brands/viaplay-2" --- # Viaplay YouTube ads: top video campaigns and creative examples Viaplay is a video streaming service offering live sports, movies, TV series, and original Nordic Noir productions. Across 3 markets, its 100+ YouTube ads have generated 38.9M views. The video creatives frequently promote major sports properties like Formula 1, the Premier League, and NHL alongside popular series such as Outlander and Paradise Hotel. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1729 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/9) - Company: Viaplay Group Sweden AB - Category: Entertainment Media — Video streaming service - Headquarters: Sweden - Estimated total YouTube ad spend: $311K – $1.2M (all-time, estimated range) - Ads indexed: 105 - Total views: 38.9M - Markets: 3 countries the ads ran in ## Most-viewed Viaplay YouTube ads Top 20 by views, list updated October 2026. 1. [Formula 1 - Watch Live on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-watch-live-on-viaplay-oOIWdbeusb4) — 3.2M views, 15s 2. [UEFA Champions League - Köp nu viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/uefa-champions-league-k-p-nu-viaplay-jLG152QDXjI) — 2.9M views, 18s 3. [NHL on Viaplay - Stream from 299kr](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-on-viaplay-stream-from-299kr-tq18jryC_hk) — 2.1M views, 15s 4. [Paradise Hotel - Streama från 99KR/MÅN på Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/paradise-hotel-streama-fr-n-99kr-m-n-p-viaplay-Yqx2womuiM0) — 1.6M views, 20s 5. [Outlander: Blood of My Blood - Stream from 79kr/month on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/outlander-blood-of-my-blood-stream-from-79kr-month-on-viapla-njF4r8yOHQc) — 1.5M views, 13s 6. [Arsenal Player Celebrates Goals - Premier League on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/arsenal-player-celebrates-goals-premier-league-on-viaplay-2vZCt5GQH_E) — 1.4M views, 15s 7. [Premier League - Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/premier-league-viaplay-y2s8QkI_f9c) — 1.3M views, 15s 8. [Golf i världsklass på Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/golf-i-v-rldsklass-p-viaplay-uJXyBdH-9lU) — 1.3M views, 15s 9. [Paradise Hotel - Streama från 99kr/mån på Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/paradise-hotel-streama-fr-n-99kr-m-n-p-viaplay-PGnYviopwAo) — 1.2M views, 20s 10. [Outlander - Stream from 79kr on Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/outlander-stream-from-79kr-on-viaplay-l6mpBTU8a0s) — 990.1K views, 17s 11. [Viaplay - UEFA Fotbolls-EM 2-27 juli](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-uefa-fotbolls-em-2-27-juli-WkIJPA7TLRU) — 769.4K views, 30s 12. [Svenska Fall - Stream from 99 SEK/month](https://www.adsee.ai/ad-examples/youtube/entertainment-media/svenska-fall-stream-from-99-sek-month-7E_1BPENwkE) — 712.3K views, 20s 13. [Viaplay Vinter: Tour de Ski](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-vinter-tour-de-ski-bU9rzYTXhd4) — 642.7K views, 15s 14. [Stanley Cup Playoffs - Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stanley-cup-playoffs-viaplay-4ULt0o9H2HA) — 616.9K views, 15s 15. [Charterfeber — Stream nu på Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/charterfeber-stream-nu-p-viaplay-2eGbDNxqrRk) — 605.8K views, 20s 16. [Doc - Premiär 5 april på Viaplay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/doc-premi-r-5-april-p-viaplay-O5ughxQsnwM) — 583.2K views, 20s 17. [Formula 1 on Viaplay - Start 6 mars](https://www.adsee.ai/ad-examples/youtube/entertainment-media/formula-1-on-viaplay-start-6-mars-rexLOp-QJZs) — 573.1K views, 15s 18. [Exit - Stream from 79KR on ViaPlay](https://www.adsee.ai/ad-examples/youtube/entertainment-media/exit-stream-from-79kr-on-viaplay-LVBs09L0mMI) — 504.5K views, 17s 19. [Handbolls-VM - Stream from 299 kr/month](https://www.adsee.ai/ad-examples/youtube/entertainment-media/handbolls-vm-stream-from-299-kr-month-8jhD-BIRKK0) — 492K views, 17s 20. [Viaplay — Stream from 99 SEK/month](https://www.adsee.ai/ad-examples/youtube/entertainment-media/viaplay-stream-from-99-sek-month-wFvRSivJHCQ) — 483K views, 28s ## About Viaplay Viaplay is a video streaming platform serving Sweden and the broader Nordic region with live premium sports, movies, TV series, and original Nordic Noir productions. The service offers various subscription packages that feature major sports properties including the Premier League, Formula 1, and NHL. Originally launched in 2007 as Viasat On Demand and rebranded to Viaplay in 2011, the Swedish service is operated by Viaplay Group Sweden AB, a subsidiary of Stockholm-headquartered Viaplay Group AB. ## Viaplay YouTube ads — FAQ ### What does Viaplay advertise on YouTube? Viaplay is a Swedish video streaming platform that advertises its subscription entertainment services. Its promotions feature live sports broadcasts, popular reality shows, international drama series, and movies. ### What are Viaplay's YouTube ads about? Viaplay's YouTube ads focus heavily on live premium sports like Formula 1, Premier League, UEFA Champions League, and NHL. Ads also promote entertainment titles such as Paradise Hotel and Outlander alongside introductory monthly subscription prices. ### What ad formats does Viaplay use on YouTube? Viaplay primarily uses horizontal video ads alongside some vertical Shorts-style spots. Most of its video campaigns are short-form commercials lasting between 15 and 30 seconds. ### In which languages does Viaplay advertise on YouTube? Viaplay advertises on YouTube entirely in Swedish, targeting audiences in Sweden. ### How many YouTube ads does Viaplay run? AdSee has indexed 105 YouTube ads from Viaplay, with 38.9M views in total, shown in 3 countries. ### Where does Viaplay advertise on YouTube? Viaplay's YouTube ads in the AdSee library ran most often in Sweden, Denmark and Finland. ### How much does Viaplay spend on YouTube ads? AdSee estimates Viaplay's YouTube ad spend at $311K – $1.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay. ### What is Viaplay's most-viewed YouTube ad? The most-viewed Viaplay ad in the AdSee library is “Formula 1 - Watch Live on Viaplay”, with 3.3M views on YouTube. ## More top Entertainment Media advertisers - #1676 [Obsession](https://www.adsee.ai/ad-examples/youtube/brands/obsession) — est. spend $499K – $1.3M, 15 ads - #1692 [BBC](https://www.adsee.ai/ad-examples/youtube/brands/bbc) — est. spend $50.0K – $1.3M, 22 ads - #1698 [Faces of Death](https://www.adsee.ai/ad-examples/youtube/brands/faces-of-death) — est. spend $498K – $1.2M, 15 ads - #1714 [iPrima](https://www.adsee.ai/ad-examples/youtube/brands/iprima) — est. spend $227K – $1.2M, 138 ads - #1715 [Warner Bros. Netherlands](https://www.adsee.ai/ad-examples/youtube/brands/warner-bros-netherlands) — est. spend $500K – $1.2M, 76 ads - #1719 [Major League Baseball](https://www.adsee.ai/ad-examples/youtube/brands/major-league-baseball) — est. spend $48.9K – $1.2M, 36 ads - #1726 [Resuelve Con](https://www.adsee.ai/ad-examples/youtube/brands/resuelve-con) — est. spend $518K – $1.2M, 33 ads - #1780 [RTL Hrvatska](https://www.adsee.ai/ad-examples/youtube/brands/rtl-hrvatska) — est. spend $100K – $1.2M, 91 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates