--- title: "Varusteleka YouTube Ads: Video Ad Examples | AdSee" description: "Explore Varusteleka YouTube video ads with 9.0M views across 4 markets. See their top ad creatives, view counts, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/varusteleka" --- # Varusteleka YouTube ads: top video campaigns Varusteleka is a Finnish retailer and manufacturer of military surplus, tactical equipment, and outdoor clothing. Across 4 markets, its YouTube advertising has generated 9.0M views across 13 ads, highlighting product features and recurring campaign themes like Get Better Gear. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3345 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/17) - Company: Varusteleka Oy - Category: Retail Ecommerce — Military clothing and outdoor gear - Headquarters: Finland - Estimated total YouTube ad spend: $44.9K – $449K (all-time, estimated range) - Ads indexed: 13 - Total views: 9.0M - Markets: 4 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR13305796313502187521?region=anywhere ## Most-viewed Varusteleka YouTube ads Top 14 by views, list updated October 2026. 1. [Varusteleka — Get Better Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-get-better-gear-FiHYgTnCSeY) — 2.6M views, 25s 2. [Varusteleka — Get Better Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-get-better-gear-TXQHD2-PwsY) — 1.5M views, 25s 3. [Varusteleka — Get Better Gear](https://www.adsee.ai/ad-examples/youtube/dtc/varusteleka-get-better-gear-SVjizhynO3Y) — 1.3M views, 25s 4. [Varusteleka — Get Better Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-get-better-gear-LKf3obQpceA) — 618.6K views, 6s 5. [Varusteleka.com — Military and Outdoors Specialists](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-com-military-and-outdoors-specialists-LsqH7s7L9ak) — 613K views, 33s 6. [Varusteleka - Get Better Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-get-better-gear-e64s5GpW0v4) — 551.4K views, 6s 7. [Varusteleka — Get Better Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-get-better-gear-Zurev0WKPvw) — 509.9K views, 6s 8. [Varusteleka - Get Better Gear](https://www.adsee.ai/ad-examples/youtube/dtc/varusteleka-get-better-gear-I2eeJKgjupI) — 446.4K views, 6s 9. [Varusteleka — Waterproof Jacket and Pants Features](https://www.adsee.ai/ad-examples/youtube/dtc/varusteleka-waterproof-jacket-and-pants-features-kfQGtPA3zcc) — 300.6K views, 60s 10. [Varusteleka — Gearing Up: Internet Safe Edition](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-gearing-up-internet-safe-edition-osKSs2pVdSo) — 266.2K views, 23s 11. [Savotta Jääkäri S Backpack - Trebuchet Approved](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/savotta-j-k-ri-s-backpack-trebuchet-approved-nlWRYD7Pd4g) — 230K views, 86s 12. [Varusteleka — Get Better Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-get-better-gear-7rk6nbz6niI) — 206.6K views, 59s 13. [Varusteleka — Darmowy webinar o warstwowaniu odzieży zimowej](https://www.adsee.ai/ad-examples/youtube/dtc/varusteleka-darmowy-webinar-o-warstwowaniu-odzie-y-zimowej-ykk2ZiDXi3c) — 91.8K views, 15s 14. [Varusteleka — Gearing Up: Internet Safe Edition](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/varusteleka-gearing-up-internet-safe-edition-_ae9AuRGcwM) — 70.4K views, 23s ## About Varusteleka Varusteleka is a Finnish retailer and manufacturer of military surplus, tactical equipment, and outdoor clothing. Founded in 2003 and based in Helsinki, the company serves military personnel, reservists, and outdoor enthusiasts globally via its physical store and international e-commerce platform. It also designs and produces its own proprietary lines of gear, including Särmä and Särmä TST. ## Varusteleka YouTube ads — FAQ ### What is Varusteleka? Varusteleka is a Finnish retailer and manufacturer of military surplus, tactical equipment, and outdoor clothing. Based in Helsinki, Finland, the company sells gear worldwide through its physical store and e-commerce website. ### What are Varusteleka's YouTube ads about? Varusteleka's YouTube ads frequently promote its military and outdoor gear under the slogan "Get Better Gear." Topics also include feature overviews for specific apparel, such as waterproof jackets and pants. ### What ad formats does Varusteleka use on YouTube? Varusteleka primarily runs horizontal video ads, alongside some vertical formats. Most of the videos are short, typically running thirty seconds or less. ### In which languages does Varusteleka advertise on YouTube? Varusteleka advertises on YouTube predominantly in English, with a smaller portion of ads produced in Polish. ### How many YouTube ads does Varusteleka run? AdSee has indexed 13 YouTube ads from Varusteleka, with 9.0M views in total, shown in 4 countries. ### Where does Varusteleka advertise on YouTube? Varusteleka's YouTube ads in the AdSee library ran most often in the United States, Finland, Germany and Poland. ### How much does Varusteleka spend on YouTube ads? AdSee estimates Varusteleka's YouTube ad spend at $44.9K – $449K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Varusteleka. ### What is Varusteleka's most-viewed YouTube ad? The most-viewed Varusteleka ad in the AdSee library is “Varusteleka — Get Better Gear”, with 2.6M views on YouTube. ### Where can I verify Varusteleka's ads? Varusteleka's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13305796313502187521?region=anywhere ## More top Retail Ecommerce advertisers - #3335 [DeAgostini](https://www.adsee.ai/ad-examples/youtube/brands/deagostini) — est. spend $50.2K – $452K, 20 ads - #3338 [Lampehuset](https://www.adsee.ai/ad-examples/youtube/brands/lampehuset) — est. spend $180K – $451K, 23 ads - #3340 [Visions Electronics](https://www.adsee.ai/ad-examples/youtube/brands/visions-electronics) — est. spend $177K – $450K, 39 ads - #3341 [GONSER.CH](https://www.adsee.ai/ad-examples/youtube/brands/gonser-ch) — est. spend $141K – $450K, 21 ads - #3342 [Schwarzkopf](https://www.adsee.ai/ad-examples/youtube/brands/schwarzkopf-2) — est. spend $99.8K – $449K, 12 ads - #3344 [Sakuraco](https://www.adsee.ai/ad-examples/youtube/brands/sakuraco) — est. spend $26.9K – $449K, 20 ads - #3356 [de Bijenkorf](https://www.adsee.ai/ad-examples/youtube/brands/de-bijenkorf) — est. spend $50.8K – $445K, 47 ads - #3357 [Mohd](https://www.adsee.ai/ad-examples/youtube/brands/mohd) — est. spend $17.8K – $444K, 23 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates