--- title: "Upstart YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Explore 40+ Upstart YouTube video ads with 41.3M views across the US. Review top video commercials, messaging angles, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/upstart" --- # Upstart YouTube ads: Video campaigns and creative examples Upstart is an AI-powered lending marketplace connecting consumers with bank partners for personal loans, auto financing, and home equity products. Across 40+ YouTube ads in the United States totaling 41.3M views, the brand focuses on personal loans, debt consolidation, and funding everyday life moments. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1170 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6) - Company: Upstart Holdings, Inc. - Category: Fintech — AI-powered lending platform - Headquarters: United States - Estimated total YouTube ad spend: $826K – $2.1M (all-time, estimated range) - Ads indexed: 43 - Total views: 41.3M - Markets: 1 countries the ads ran in ## Most-viewed Upstart YouTube ads Top 20 by views, list updated October 2026. 1. [Upstart — Borrow Money](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-borrow-money-6SBMZT2Uw14) — 4.6M views, 10s 2. [Upstart — Money for the moments that matter](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-money-for-the-moments-that-matter-oftwx0Rpe8I) — 4.6M views, 19s 3. [Upstart — Personal Loans](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-_VrbcYe2O50) — 3.9M views, 30s 4. [Upstart — Personal Loans](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-73c9bSH3vAY) — 3M views, 19s 5. [Upstart — Money for the moments that matter](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-money-for-the-moments-that-matter-fCz9T1_k1Yo) — 3M views, 19s 6. [Upstart — Personal Loans](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-go9Xr_GxZlw) — 2.6M views, 36s 7. [Upstart — Personal Loans for Debt Consolidation](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-debt-consolidation-vex-BWK9Edg) — 2M views, 29s 8. [Upstart — Personal Loans](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-2otbdfKDAPI) — 1.5M views, 36s 9. [Upstart — Personal Loans with Low Fixed Rates](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-with-low-fixed-rates-ViSHiKqMXKk) — 1.5M views, 22s 10. [Upstart — Personal Loans for Debt Consolidation](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-debt-consolidation-aQobaYyGhXQ) — 1.4M views, 40s 11. [Upstart — Personal Loans for Debt Consolidation](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-debt-consolidation-iLzslqajqVM) — 1.4M views, 23s 12. [Upstart — Personal Loans for Unexpected Expenses](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-unexpected-expenses-q8YtxetfOiI) — 1.3M views, 30s 13. [Upstart — Personal Loans for Debt Payoff](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-debt-payoff-WTFgTI_njy8) — 1.2M views, 24s 14. [Upstart — Personal Loans](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-9asnxAIxztM) — 1M views, 32s 15. [Upstart — Personal Loans for Debt Consolidation](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-debt-consolidation-UeApyVclriI) — 906.7K views, 32s 16. [Upstart — Personal Loans for Credit Card Payoff](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-credit-card-payoff-6Hit3_pefaE) — 821.8K views, 22s 17. [Upstart — Personal Loans for High-Interest Debt](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-for-high-interest-debt-Lo-azBMtFRo) — 719.8K views, 35s 18. [Upstart — Personal Loans with Low Fixed Rates](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-with-low-fixed-rates-ghxbaKQuzNE) — 665.7K views, 32s 19. [Upstart — Personal Loans](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-dYpiwo6MfCM) — 574.8K views, 35s 20. [Upstart — Personal Loans](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-personal-loans-3jGwzlcwlf8) — 291.3K views, 32s ## About Upstart Upstart is an AI-powered lending marketplace that connects consumers with bank and credit union partners to originate consumer credit. Founded in 2012 by former Google executives, the company uses machine learning models and non-traditional data to evaluate creditworthiness beyond conventional credit scores. It operates in the United States, offering personal loans, auto financing, and home equity products. ## Upstart YouTube ads — FAQ ### What is Upstart? Upstart is an AI-powered lending platform based in the United States. Founded in 2012, the company connects consumers with bank and credit union partners to provide personal loans, auto financing, and home equity products using machine learning to evaluate creditworthiness. ### What are Upstart's YouTube ads about? Upstart's YouTube ads primarily focus on personal loans, debt consolidation, and borrowing money. Recurring themes include securing funds with low fixed rates and financing moments that matter. ### What video ad formats does Upstart use on YouTube? Upstart uses mostly horizontal video ads alongside vertical formats. Its video lengths typically range between 16 and 60 seconds. ### In which languages does Upstart advertise on YouTube? Upstart advertises exclusively in English on YouTube, catering to audiences in the United States. ### How many YouTube ads does Upstart run? AdSee has indexed 43 YouTube ads from Upstart, with 41.3M views in total, shown in 1 country. ### Where does Upstart advertise on YouTube? Upstart's YouTube ads in the AdSee library ran most often in the United States. ### How much does Upstart spend on YouTube ads? AdSee estimates Upstart's YouTube ad spend at $826K – $2.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Upstart. ### What is Upstart's most-viewed YouTube ad? The most-viewed Upstart ad in the AdSee library is “Upstart — Borrow Money”, with 4.7M views on YouTube. ## More top Fintech advertisers - #1110 [OTP Bank](https://www.adsee.ai/ad-examples/youtube/brands/otp-bank) — est. spend $244K – $2.2M, 119 ads - #1115 [Pennylane](https://www.adsee.ai/ad-examples/youtube/brands/pennylane) — est. spend $649K – $2.2M, 17 ads - #1121 [Stripe](https://www.adsee.ai/ad-examples/youtube/brands/stripe) — est. spend $218K – $2.2M, 50 ads - #1171 [BBVA Perú](https://www.adsee.ai/ad-examples/youtube/brands/bbva-per) — est. spend $686K – $2.1M, 138 ads - #1179 [Symple Lending](https://www.adsee.ai/ad-examples/youtube/brands/symple-lending) — est. spend $819K – $2.0M, 76 ads - #1204 [FundedNext](https://www.adsee.ai/ad-examples/youtube/brands/fundednext) — est. spend $79.5K – $2.0M, 43 ads - #1211 [Tremendous](https://www.adsee.ai/ad-examples/youtube/brands/tremendous) — est. spend $788K – $2.0M, 36 ads - #1219 [Lendo](https://www.adsee.ai/ad-examples/youtube/brands/lendo) — est. spend $314K – $1.9M, 76 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates