--- title: "Upstart Home Lending YouTube Ads: Ad Examples | AdSee" description: "Browse 18 Upstart Home Lending YouTube ads with 13.5M views in the US. Explore top video creative, view counts, and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/upstart-home-lending" --- # Upstart Home Lending YouTube Ads & Commercials Upstart Home Lending is the digital mortgage lending division of Upstart Holdings, Inc., providing online Home Equity Lines of Credit and home lending products in the United States. Its YouTube advertising footprint includes 18 ads with 13.5M views in the United States. The video campaigns focus heavily on HELOC options, home repairs, and funding dream renovations. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2593 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: Upstart Mortgage, LLC - Category: Fintech — Digital mortgage lending - Headquarters: United States - Estimated total YouTube ad spend: $269K – $673K (all-time, estimated range) - Ads indexed: 18 - Total views: 13.5M - Markets: 1 countries the ads ran in ## Most-viewed Upstart Home Lending YouTube ads Top 18 by views, list updated October 2026. 1. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-home-equity-line-of-credit-0qOx39IB54U) — 4.1M views, 39s 2. [Upstart Mortgage HELOC for Home Repairs](https://www.adsee.ai/ad-examples/youtube/real-estate/upstart-mortgage-heloc-for-home-repairs-BKlWeuL41C4) — 1.6M views, 13s 3. [Upstart Mortgage HELOC for Home Repairs](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-heloc-for-home-repairs-dfNXfk1EVtg) — 1.3M views, 13s 4. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-home-equity-line-of-credit-Kq4Qer-hMBU) — 985K views, 37s 5. [Upstart Mortgage HELOC: Borrow $26K-$150K for Dream Upgrades](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-heloc-borrow-26k-150k-for-dream-upgrades-EVA2Joh4ocw) — 974.2K views, 8s 6. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-home-equity-line-of-credit-JnQaNW4cx-0) — 939.8K views, 43s 7. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-home-equity-line-of-credit-_lKaxZo-IRw) — 882.2K views, 35s 8. [Upstart Mortgage — Fund Your Dream Renovation with a HELOC](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-fund-your-dream-renovation-with-a-heloc-iZ0JKzxha8M) — 426K views, 38s 9. [Upstart Mortgage — Fund Your Home Renovation](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-fund-your-home-renovation-o1na2fclpbI) — 418.1K views, 43s 10. [Upstart Mortgage — Finance Your Dream Home Renovation](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-finance-your-dream-home-renovation-OSVyJQSAh_Y) — 362.6K views, 43s 11. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-home-equity-line-of-credit-uetofsYLd7U) — 285K views, 42s 12. [Upstart Mortgage — HELOC for Debt Consolidation](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-heloc-for-debt-consolidation-u2DILLB76Pc) — 214.3K views, 42s 13. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/real-estate/upstart-mortgage-home-equity-line-of-credit-fVX2fwchW9g) — 196.4K views, 44s 14. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-home-equity-line-of-credit-8eWeFydvgKU) — 172.3K views, 34s 15. [Upstart Mortgage — HELOC Financing for Renovations](https://www.adsee.ai/ad-examples/youtube/real-estate/upstart-mortgage-heloc-financing-for-renovations-XEz42ZHsXrI) — 158.7K views, 43s 16. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/real-estate/upstart-mortgage-home-equity-line-of-credit-NGjR2FgUgtU) — 127.4K views, 30s 17. [Upstart Mortgage — Home Equity Line of Credit](https://www.adsee.ai/ad-examples/youtube/fintech/upstart-mortgage-home-equity-line-of-credit-cTae3mEW5NU) — 107.7K views, 42s 18. [Upstart Mortgage — Finance Your Dream Home Renovation](https://www.adsee.ai/ad-examples/youtube/real-estate/upstart-mortgage-finance-your-dream-home-renovation-Jf7gf5vsAbU) — 38.1K views, 44s ## About Upstart Home Lending Upstart Mortgage, LLC (dba Upstart Home Lending) is the mortgage lending division of AI-driven lending platform Upstart Holdings, Inc. The company provides online Home Equity Lines of Credit (HELOCs) and home lending products to consumers across the United States. Its digital platform offers fast online applications, automated property valuations, and digital closing options. ## Upstart Home Lending YouTube ads — FAQ ### What is Upstart Home Lending? Upstart Home Lending is a US-based digital mortgage lending service operated by Upstart Mortgage, LLC. It offers online Home Equity Lines of Credit (HELOCs) and consumer home lending products using a digital platform with automated property valuations and online closing options. ### What are Upstart Home Lending's YouTube ads about? Upstart Home Lending's YouTube ads primarily focus on Home Equity Lines of Credit (HELOCs). Key themes include using borrowed funds ranging from $26,000 to $150,000 for home repairs, renovations, and property upgrades. ### What video formats does Upstart Home Lending use on YouTube? Upstart Home Lending primarily runs horizontal video ads, mostly ranging between 31 and 60 seconds in length, alongside a smaller share of vertical format videos and shorter spots. ### In which languages does Upstart Home Lending advertise on YouTube? Upstart Home Lending advertises exclusively in English on YouTube, catering to consumers in the United States. ### How many YouTube ads does Upstart Home Lending run? AdSee has indexed 18 YouTube ads from Upstart Home Lending, with 13.5M views in total, shown in 1 country. ### Where does Upstart Home Lending advertise on YouTube? Upstart Home Lending's YouTube ads in the AdSee library ran most often in the United States. ### How much does Upstart Home Lending spend on YouTube ads? AdSee estimates Upstart Home Lending's YouTube ad spend at $269K – $673K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Upstart Home Lending. ### What is Upstart Home Lending's most-viewed YouTube ad? The most-viewed Upstart Home Lending ad in the AdSee library is “Upstart Mortgage — Home Equity Line of Credit”, with 4.2M views on YouTube. ## More top Fintech advertisers - #2545 [TaxDown](https://www.adsee.ai/ad-examples/youtube/brands/taxdown) — est. spend $267K – $693K, 50 ads - #2550 [Lighthouse Life](https://www.adsee.ai/ad-examples/youtube/brands/lighthouse-life) — est. spend $275K – $689K, 11 ads - #2574 [Bank Millennium](https://www.adsee.ai/ad-examples/youtube/brands/bank-millennium) — est. spend $283K – $680K, 36 ads - #2583 [Magnitude Finance](https://www.adsee.ai/ad-examples/youtube/brands/magnitude-finance) — est. spend $275K – $678K, 19 ads - #2599 [MoCo](https://www.adsee.ai/ad-examples/youtube/brands/moco) — est. spend $261K – $670K, 53 ads - #2602 [Wealthify](https://www.adsee.ai/ad-examples/youtube/brands/wealthify) — est. spend $272K – $670K, 11 ads - #2604 [Citadele](https://www.adsee.ai/ad-examples/youtube/brands/citadele) — est. spend $255K – $669K, 37 ads - #2626 [Santander Argentina](https://www.adsee.ai/ad-examples/youtube/brands/santander-argentina) — est. spend $221K – $663K, 33 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates