---
title: "UNICEF YouTube Ads: 70+ Video Ad Examples | AdSee"
description: "Explore top UNICEF YouTube video ads with 106M views across 115 markets. See their donation campaigns, view counts, and estimated spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/unicef"
---

# UNICEF YouTube ads and video campaign examples

UNICEF provides humanitarian and developmental assistance to children and mothers globally, focusing on health, nutrition, safe water, and education. Across 115 markets, its YouTube advertising features 70+ ads with 106M views. These campaigns highlight children's rights, parenting resources, the importance of play, and urgent donation appeals.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #525 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3)
- Company: United Nations Children's Fund
- Category: Nonprofit Political — Child welfare and humanitarian aid
- Headquarters: United States
- Estimated total YouTube ad spend: $212K – $5.3M (all-time, estimated range)
- Ads indexed: 72
- Total views: 106M
- Markets: 115 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR11020115049007022081?region=anywhere

## Most-viewed UNICEF YouTube ads

Top 20 by views, list updated October 2026.

1. [International Day of Play — Protect Play, Protect Childhood](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/international-day-of-play-protect-play-protect-childhood-3p5XfTTK4v8) — 25.4M views, 63s
2. [Guadalupe's Dreams and Children's Rights](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/guadalupe-s-dreams-and-children-s-rights-dmTswz_XGVs) — 18.1M views, 59s
3. [UNICEF — Día Internacional del Juego](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-d-a-internacional-del-juego-k8f9_oJt_4I) — 17.1M views, 63s
4. [UNICEF — The Importance of Play](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-the-importance-of-play-ulz2QYfFnrc) — 7.6M views, 70s
5. [UNICEF - Donate to save children from malnutrition](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-donate-to-save-children-from-malnutrition-qBZj4gdOVFc) — 4.6M views, 60s
6. [Liam Neeson for UNICEF: Donate Today](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/liam-neeson-for-unicef-donate-today-oSHdHsiwurY) — 4.3M views, 48s
7. [UNICEF — Parenting Information Portal](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-parenting-information-portal-9nYHD2yXhiE) — 3.3M views, 28s
8. [UNICEF - Help Children Find Water](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-help-children-find-water-cRAOBLyWso4) — 3.1M views, 15s
9. [UNICEF — Children's Rights in Sololá, Guatemala](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-children-s-rights-in-solol-guatemala-ZhisPQ2J1bU) — 3.1M views, 59s
10. [UNICEF — Portal de Crianza](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-portal-de-crianza-9GoVfCJYYCk) — 2.9M views, 36s
11. [UNICEF: Protecting Children in War Zones](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-protecting-children-in-war-zones-mUIgf43eKQU) — 1.7M views, 53s
12. [UNICEF - Protecting Children and Their Companions](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-protecting-children-and-their-companions-1jhfUtxpNzo) — 1.2M views, 12s
13. [UNICEF: Protecting Children in War](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-protecting-children-in-war-peaPkCd-0l0) — 1M views, 59s
14. [UNICEF — Help Children in Venezuela](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-help-children-in-venezuela-7bJoP2o72VM) — 963.8K views, 35s
15. [UNICEF — Protecting Children's Rights](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-protecting-children-s-rights-94u0_m2aZaA) — 899.2K views, 15s
16. [UNICEF — Help Children Like Eric](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-help-children-like-eric-4jUL6fb51gA) — 898.1K views, 67s
17. [UNICEF — Ready to Play? Carrom Game](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-ready-to-play-carrom-game-5h6UMnyAJ9U) — 860.7K views, 71s
18. [UNICEF - Water Crisis Awareness](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-water-crisis-awareness-g8UuPSZDwIc) — 731.2K views, 60s
19. [UNICEF — Therapeutic Food for Malnourished Children](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-therapeutic-food-for-malnourished-children-BLa6VwpH1H8) — 719.6K views, 36s
20. [UNICEF — Testamento Solidario](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/unicef-testamento-solidario-6a9n6VmvDzg) — 692.5K views, 33s

## About UNICEF

UNICEF (United Nations Children's Fund) is a UN agency providing humanitarian and developmental assistance to children and mothers globally. Originally created in 1946 and headquartered in New York City, the organization operates in more than 190 countries and territories. Its key programs focus on child health, nutrition, safe water, sanitation, education, and disaster relief.

## UNICEF YouTube ads — FAQ

### What is UNICEF and what does it promote on YouTube?

UNICEF (United Nations Children's Fund) is a UN agency headquartered in the United States that provides humanitarian and developmental aid to children and mothers globally. On YouTube, UNICEF promotes child welfare programs, including nutrition, safe water, education, and children's rights initiatives.

### What are UNICEF's YouTube ads about?

UNICEF's YouTube ads focus on children's rights, donation appeals to combat child malnutrition and lack of clean water, and the importance of play. Campaigns also highlight regional child welfare stories and promote resources such as parenting information portals.

### What video formats does UNICEF use for its YouTube ads?

UNICEF primarily uses horizontal video ads, with a smaller portion produced as vertical Shorts. Most of these video spots run between 31 and 60 seconds in duration.

### In which languages does UNICEF advertise on YouTube?

UNICEF's YouTube video ads appear predominantly in Portuguese, Spanish, and Romanian.

### How many YouTube ads does UNICEF run?

AdSee has indexed 72 YouTube ads from UNICEF, with 106M views in total, shown in 115 countries.

### Where does UNICEF advertise on YouTube?

UNICEF's YouTube ads in the AdSee library ran most often in Brazil, Romania, Argentina, Mexico and Greece. In total they were shown in 115 countries.

### How much does UNICEF spend on YouTube ads?

AdSee estimates UNICEF's YouTube ad spend at $212K – $5.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by UNICEF.

### What is UNICEF's most-viewed YouTube ad?

The most-viewed UNICEF ad in the AdSee library is “International Day of Play — Protect Play, Protect Childhood”, with 25.4M views on YouTube.

### Where can I verify UNICEF's ads?

UNICEF's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11020115049007022081?region=anywhere

## More top Nonprofit Political advertisers

- #347 [He Gets Us](https://www.adsee.ai/ad-examples/youtube/brands/he-gets-us) — est. spend $3.3M – $8.3M, 30 ads
- #363 [Tom Steyer](https://www.adsee.ai/ad-examples/youtube/brands/tom-steyer) — est. spend $976K – $8.1M, 68 ads
- #390 [ActBlue](https://www.adsee.ai/ad-examples/youtube/brands/actblue) — est. spend $2.9M – $7.3M, 351 ads
- #428 [Spotlight Humanity](https://www.adsee.ai/ad-examples/youtube/brands/spotlight-humanity) — est. spend $1.1M – $6.7M, 33 ads
- #429 [Girl Scouts of the USA](https://www.adsee.ai/ad-examples/youtube/brands/girl-scouts-of-the-usa) — est. spend $263K – $6.6M, 17 ads
- #550 [Almond Board of California](https://www.adsee.ai/ad-examples/youtube/brands/almond-board-of-california) — est. spend $1.1M – $5.0M, 20 ads
- #692 [Save the Children](https://www.adsee.ai/ad-examples/youtube/brands/save-the-children) — est. spend $1.5M – $3.8M, 40 ads
- #741 [Unrig Our Economy](https://www.adsee.ai/ad-examples/youtube/brands/unrig-our-economy) — est. spend $1.4M – $3.4M, 64 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates