--- title: "Uncommon James YouTube Ads: Video Ad Examples | AdSee" description: "Explore top Uncommon James YouTube video ads, view counts, and estimated ad spend across 3 markets. See how the brand advertises its collections." url: "https://www.adsee.ai/ad-examples/youtube/brands/uncommon-james" --- # Uncommon James YouTube Ads and Video Campaigns Founded in 2017 by Kristin Cavallari, Uncommon James is a direct-to-consumer lifestyle brand offering everyday jewelry, clean skincare, and home goods. Across 3 markets, its YouTube advertising features 30+ ads and 15.9M views, focusing on line launches like the Haven, Undone, and Back Roads collections alongside gift sets and seasonal sales. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2336 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12) - Company: Uncommon James, LLC - Category: DTC — Jewelry and skincare retailer - Headquarters: United States - Estimated total YouTube ad spend: $175K – $793K (all-time, estimated range) - Ads indexed: 36 - Total views: 15.9M - Markets: 3 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR05187247988694581249?region=anywhere ## Most-viewed Uncommon James YouTube ads Top 20 by views, list updated October 2026. 1. [Uncommon James — Undone Collection](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-undone-collection-Cp5vsK5y2wA) — 1.9M views, 34s 2. [New Birthstone Jewelry Collection](https://www.adsee.ai/ad-examples/youtube/dtc/new-birthstone-jewelry-collection-Xki5C0yFX_4) — 1.3M views, 13s 3. [The Haven Collection by Uncommon James](https://www.adsee.ai/ad-examples/youtube/dtc/the-haven-collection-by-uncommon-james-IjIIosQ7-Xg) — 1M views, 16s 4. [Jewelry Gift Sets - Limited Edition with 20% Off](https://www.adsee.ai/ad-examples/youtube/dtc/jewelry-gift-sets-limited-edition-with-20-off-_yGH8z_Bonw) — 1M views, 19s 5. [Uncommon James & Uncommon Beauty Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-uncommon-beauty-black-friday-sale-BEtJ_Kr3-C8) — 926.7K views, 19s 6. [Gold Jewelry Haul](https://www.adsee.ai/ad-examples/youtube/dtc/gold-jewelry-haul-snhImjzYzTs) — 757.7K views, 23s 7. [Shopping Spree Humor](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/shopping-spree-humor-UpF2cqy9jCw) — 750.4K views, 7s 8. [Uncommon James - The Haven Collection](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-the-haven-collection-e7joB815Ajk) — 727.4K views, 17s 9. [Uncommon James — Undiscovered](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-undiscovered-qWoZkY24bzw) — 704.6K views, 30s 10. [Uncommon James — New Back Roads Collection](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-new-back-roads-collection-Q3zij7JJieQ) — 694.8K views, 31s 11. [Woman in White Dress Poses by Pool with Jewelry](https://www.adsee.ai/ad-examples/youtube/dtc/woman-in-white-dress-poses-by-pool-with-jewelry-C5RVGezM0HE) — 609.1K views, 18s 12. [Uncommon James Jewelry Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-jewelry-showcase-h3PV9uoL5R4) — 552K views, 8s 13. [Uncommon James — Back Roads Collection](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-back-roads-collection-TjvweXVUFRc) — 490.8K views, 34s 14. [Black Friday Sale - Uncommon James & Uncommon Beauty](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/black-friday-sale-uncommon-james-uncommon-beauty-lKtQErzHvnY) — 489.1K views, 43s 15. [Holiday Accessories Sale](https://www.adsee.ai/ad-examples/youtube/dtc/holiday-accessories-sale-D-vZUNMTeuo) — 371.3K views, 21s 16. [Uncommon James Jewelry Styling](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/uncommon-james-jewelry-styling-bgEhskyd3-U) — 357.9K views, 18s 17. [Labor Day Sale Up To 70% Off](https://www.adsee.ai/ad-examples/youtube/dtc/labor-day-sale-up-to-70-off-yJ4UcxZCECI) — 345.3K views, 16s 18. [Uncommon James — New Sporty Jewelry Collection Try-On](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-new-sporty-jewelry-collection-try-on-uQ-GPeKipV8) — 341.6K views, 23s 19. [Uncommon James Holiday Accessorizing](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-holiday-accessorizing-mpyxH_8A3FQ) — 297.5K views, 16s 20. [Uncommon James — Mixed Metals Jewelry Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/uncommon-james-mixed-metals-jewelry-showcase-DZ8Su8q8Rys) — 221.4K views, 37s ## About Uncommon James Founded in 2017 by Kristin Cavallari, Uncommon James is an American direct-to-consumer lifestyle brand based in Nashville, Tennessee. The company offers everyday fashion jewelry, clean skincare, home decor, and fragrances designed primarily for women. It sells through its e-commerce site as well as physical retail storefronts across the United States. ## Uncommon James YouTube ads — FAQ ### What is Uncommon James? Uncommon James is an American direct-to-consumer lifestyle brand founded by Kristin Cavallari and based in Nashville, Tennessee. The retailer advertises everyday fashion jewelry, clean skincare, home decor, and fragrances designed primarily for women. ### What are Uncommon James's YouTube ads about? Uncommon James's YouTube ads highlight specific jewelry lines such as the Undone, Haven, and Back Roads collections, along with birthstone pieces. Ads also feature seasonal promotions like Black Friday sales, limited-edition gift set discounts, and jewelry hauls. ### What video formats does Uncommon James use for YouTube ads? Uncommon James uses a mix of horizontal videos and vertical Shorts-style formats. Most video spots run between 16 and 30 seconds, alongside shorter and longer formats up to one minute. ### In which languages does Uncommon James advertise on YouTube? Uncommon James advertises exclusively in English on YouTube, reflecting its primary audience in the United States. ### How many YouTube ads does Uncommon James run? AdSee has indexed 36 YouTube ads from Uncommon James, with 15.9M views in total, shown in 3 countries. ### Where does Uncommon James advertise on YouTube? Uncommon James's YouTube ads in the AdSee library ran most often in the United States, Canada and Georgia. ### How much does Uncommon James spend on YouTube ads? AdSee estimates Uncommon James's YouTube ad spend at $175K – $793K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Uncommon James. ### What is Uncommon James's most-viewed YouTube ad? The most-viewed Uncommon James ad in the AdSee library is “Uncommon James — Undone Collection”, with 1.9M views on YouTube. ### Where can I verify Uncommon James's ads? Uncommon James's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05187247988694581249?region=anywhere ## More top DTC advertisers - #2301 [Luxéol](https://www.adsee.ai/ad-examples/youtube/brands/lux-ol) — est. spend $240K – $811K, 55 ads - #2308 [RYZE Superfoods](https://www.adsee.ai/ad-examples/youtube/brands/ryze-superfoods-2) — est. spend $323K – $808K, 18 ads - #2330 [Larroudé](https://www.adsee.ai/ad-examples/youtube/brands/larroud) — est. spend $31.8K – $796K, 32 ads - #2335 [Les Petits Culottés](https://www.adsee.ai/ad-examples/youtube/brands/les-petits-culott-s) — est. spend $147K – $794K, 30 ads - #2358 [Füm](https://www.adsee.ai/ad-examples/youtube/brands/f-m) — est. spend $125K – $783K, 28 ads - #2359 [Arccos Golf](https://www.adsee.ai/ad-examples/youtube/brands/arccos-golf) — est. spend $31.3K – $781K, 92 ads - #2360 [Heybike](https://www.adsee.ai/ad-examples/youtube/brands/heybike) — est. spend $172K – $780K, 76 ads - #2369 [MAAP](https://www.adsee.ai/ad-examples/youtube/brands/maap) — est. spend $77.6K – $776K, 18 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates