---
title: "UFC Fight Pass YouTube Ads: 50+ Video Ad Examples | AdSee"
description: "Explore UFC Fight Pass YouTube ads with 30.2M total views across 2 markets. Review top video creatives, performance metrics, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/ufc-fight-pass"
---

# Watch UFC Fight Pass YouTube ads and campaign creatives

UFC Fight Pass is a subscription-based combat sports streaming service offering live events, original programming, and archived fights. Across 2 markets, the platform has generated 30.2M views across 50+ YouTube ads. Its video creative primarily focuses on promoting upcoming UFC Fight Night bouts, numbered pay-per-view matchups, and discounted subscription offers.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2243 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12)
- Company: Zuffa, LLC
- Category: Entertainment Media — Sports streaming service
- Headquarters: United States
- Estimated total YouTube ad spend: $60.3K – $845K (all-time, estimated range)
- Ads indexed: 53
- Total views: 30.2M
- Markets: 2 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR07707991851227152385?region=anywhere

## Most-viewed UFC Fight Pass YouTube ads

Top 20 by views, list updated October 2026.

1. [UFC 323: Dvalishvili vs. Yan 2 & Pantoja vs. Van - Sáb 6 Dez](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-323-dvalishvili-vs-yan-2-pantoja-vs-van-s-b-6-dez-4RMwq8QLjXU) — 4M views, 15s
2. [UFC 321: Aspinall vs. Gane & Jandiroba vs. Dern 2](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-321-aspinall-vs-gane-jandiroba-vs-dern-2--sNPAwKAir4) — 4M views, 15s
3. [UFC 320: Ankalaev vs. Pereira 2 & Dvalishvili vs. Sandhagen](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-ankalaev-vs-pereira-2-dvalishvili-vs-sandhagen-V-hQoOS7PeQ) — 2M views, 15s
4. [Charles Oliveira vs. Mateusz Gamrot - UFC Fight Night](https://www.adsee.ai/ad-examples/youtube/entertainment-media/charles-oliveira-vs-mateusz-gamrot-ufc-fight-night-ciFm-6jDPyU) — 1.8M views, 30s
5. [UFC 320: Ankalaev vs. Poatan 2 - Promoção UFC Fight Pass](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-ankalaev-vs-poatan-2-promo-o-ufc-fight-pass-o1dRkseQ0q0) — 1.6M views, 15s
6. [UFC 320 - Alex Pereira vs Magomed Ankalaev & Merab Dvalishvili vs Cory Sandhagen](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-alex-pereira-vs-magomed-ankalaev-merab-dvalishvili-v-3IMtaW8aPQQ) — 1.3M views, 15s
7. [UFC Fight Night: Oliveira vs. Gamrot](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-fight-night-oliveira-vs-gamrot-fPvrNwnT7s4) — 1.3M views, 30s
8. [UFC 320: Ankalaev vs Poatan 2 Promotion](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-ankalaev-vs-poatan-2-promotion-28nuzmE15OU) — 1.1M views, 15s
9. [UFC 321: Aspinall vs. Gane & Jandiroba vs. Dern 2 - Amanhã no UFC Fight Pass](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-321-aspinall-vs-gane-jandiroba-vs-dern-2-amanh-no-ufc-fi-kdwbeoDP9Bg) — 1M views, 15s
10. [UFC Fight Pass — Últimos Eventos do Ano por R$19,90](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-fight-pass-ltimos-eventos-do-ano-por-r-19-90-JJ9HfbMRVMg) — 960K views, 15s
11. [UFC Fight Night: Royval x Kape - Sábado 13 Dez](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-fight-night-royval-x-kape-s-bado-13-dez-M3UMoulSzOI) — 890.2K views, 15s
12. [Charles Oliveira vs. Mateusz Gamrot - UFC Fight Night](https://www.adsee.ai/ad-examples/youtube/entertainment-media/charles-oliveira-vs-mateusz-gamrot-ufc-fight-night-AUyFxppmGJ4) — 878.7K views, 30s
13. [UFC Fight Night: Oliveira vs. Gamrot](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-fight-night-oliveira-vs-gamrot-kIKJBv_-sII) — 843.8K views, 30s
14. [UFC 320: Ankalaev vs. Pereira 2 & Dvalishvili vs. Sandhagen](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-ankalaev-vs-pereira-2-dvalishvili-vs-sandhagen-4ofbj2WfSMo) — 839.5K views, 15s
15. [UFC 320: Ankalaev vs. Pereira 2 & Dvalishvili vs. Sandhagen - Tonight!](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-ankalaev-vs-pereira-2-dvalishvili-vs-sandhagen-tonig-mF0oY_i1ctA) — 808.4K views, 15s
16. [UFC 320: Ankalaev vs. Pereira 2 & Dvalishvili vs. Sandhagen - Tonight on UFC Fight Pass](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-ankalaev-vs-pereira-2-dvalishvili-vs-sandhagen-tonig-LfKWA9TtIoc) — 625.4K views, 15s
17. [UFC 320: Ankalaev vs. Pereira 2 & Dvalishvili vs. Sandhagen Preview](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-320-ankalaev-vs-pereira-2-dvalishvili-vs-sandhagen-previ-iwtd4_iMACQ) — 555.5K views, 15s
18. [UFC Fight Night: Imavov x Borralho](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-fight-night-imavov-x-borralho-7D9BrpX2x9Y) — 469.7K views, 15s
19. [Renato Canuto Invites You to UFC BJJ4](https://www.adsee.ai/ad-examples/youtube/entertainment-media/renato-canuto-invites-you-to-ufc-bjj4-X51Oj9fXCV0) — 369.3K views, 10s
20. [UFC BJJ - Middleweight Championship Announcement](https://www.adsee.ai/ad-examples/youtube/entertainment-media/ufc-bjj-middleweight-championship-announcement-NNEz185YDwc) — 324.3K views, 16s

## About UFC Fight Pass

UFC Fight Pass is a subscription-based digital video streaming service owned and operated by Zuffa, LLC, a subsidiary of TKO Group Holdings. Launched in 2013, the platform provides global access to live combat sports events, original programming, and an extensive archive of mixed martial arts, grappling, kickboxing, and boxing fights. It serves combat sports fans in over 200 countries and territories worldwide.

## UFC Fight Pass YouTube ads — FAQ

### What is UFC Fight Pass?

UFC Fight Pass is a subscription video streaming service operated by Zuffa, LLC, a subsidiary of TKO Group Holdings. It provides live combat sports coverage, original shows, and an on-demand fight archive to viewers globally.

### What are UFC Fight Pass's YouTube ads about?

UFC Fight Pass video ads promote live event broadcasts, numbered pay-per-view matchups, and UFC Fight Night cards. Campaigns also feature subscription discount promotions and highlight specific headlining fighters.

### What video formats does UFC Fight Pass use for YouTube ads?

UFC Fight Pass primarily runs horizontal video ads, alongside some vertical formats. Most promotions are short spots lasting up to 15 seconds, with the remainder running between 16 and 30 seconds.

### In which languages does UFC Fight Pass advertise on YouTube?

UFC Fight Pass advertises primarily in Portuguese, with a smaller portion of its ads appearing in English.

### How many YouTube ads does UFC Fight Pass run?

AdSee has indexed 53 YouTube ads from UFC Fight Pass, with 30.2M views in total, shown in 2 countries.

### Where does UFC Fight Pass advertise on YouTube?

UFC Fight Pass's YouTube ads in the AdSee library ran most often in Brazil, Canada and New Zealand.

### How much does UFC Fight Pass spend on YouTube ads?

AdSee estimates UFC Fight Pass's YouTube ad spend at $60.3K – $845K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by UFC Fight Pass.

### What is UFC Fight Pass's most-viewed YouTube ad?

The most-viewed UFC Fight Pass ad in the AdSee library is “UFC 323: Dvalishvili vs. Yan 2 & Pantoja vs. Van - Sáb 6 Dez”, with 4.0M views on YouTube.

### Where can I verify UFC Fight Pass's ads?

UFC Fight Pass's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07707991851227152385?region=anywhere

## More top Entertainment Media advertisers

- #2206 [Viaplay](https://www.adsee.ai/ad-examples/youtube/brands/viaplay-3) — est. spend $266K – $863K, 84 ads
- #2225 [Viaplay](https://www.adsee.ai/ad-examples/youtube/brands/viaplay-4) — est. spend $268K – $853K, 101 ads
- #2261 [NFL](https://www.adsee.ai/ad-examples/youtube/brands/nfl) — est. spend $33.4K – $835K, 10 ads
- #2271 [OSN+](https://www.adsee.ai/ad-examples/youtube/brands/osn) — est. spend $82.9K – $829K, 11 ads
- #2278 [Domi Kids](https://www.adsee.ai/ad-examples/youtube/brands/domi-kids) — est. spend $33.1K – $826K, 18 ads
- #2284 [LW Theatres](https://www.adsee.ai/ad-examples/youtube/brands/lw-theatres) — est. spend $334K – $822K, 12 ads
- #2286 [ITV](https://www.adsee.ai/ad-examples/youtube/brands/itv) — est. spend $333K – $820K, 38 ads
- #2291 [Atria Music](https://www.adsee.ai/ad-examples/youtube/brands/atria-music) — est. spend $51.0K – $816K, 171 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates