---
title: "tonies YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Browse 100+ tonies YouTube video ads across 7 markets with 113M views and estimated spend. Discover top campaigns for the Toniebox audio player."
url: "https://www.adsee.ai/ad-examples/youtube/brands/tonies"
---

# tonies YouTube Ads: Top Video Commercials

tonies produces screen-free audio entertainment systems for children, featuring the Toniebox player and collectible audio figurines. Across 7 markets and 113M total views, its 100+ YouTube ads highlight independent play, bedtime routines, gift giving, and collaborations like Snoop Dogg's Doggyland.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #493 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3)
- Company: Tonies SE
- Category: DTC — Children's audio toys
- Headquarters: Germany
- Estimated total YouTube ad spend: $902K – $5.6M (all-time, estimated range)
- Ads indexed: 195
- Total views: 113M
- Markets: 7 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR15999034893094879233?region=anywhere

## Most-viewed tonies YouTube ads

Top 20 by views, list updated October 2026.

1. [Toniebox — Educational Toy](https://www.adsee.ai/ad-examples/youtube/education/toniebox-educational-toy-yR5LiLsF3aY) — 16.2M views, 31s
2. [Tonies — Good nights start with listening](https://www.adsee.ai/ad-examples/youtube/dtc/tonies-good-nights-start-with-listening-JcVkFbP5os8) — 6.3M views, 6s
3. [Toniebox — Teamwork Starts With Listening](https://www.adsee.ai/ad-examples/youtube/education/toniebox-teamwork-starts-with-listening-oihUMLwkjeM) — 4.5M views, 15s
4. [Tonies Toniebox 2 - Super-charge independent play](https://www.adsee.ai/ad-examples/youtube/dtc/tonies-toniebox-2-super-charge-independent-play-g9o-FhgOxTU) — 4.5M views, 6s
5. [Tonies Toniebox® 2 - Built to grow with them](https://www.adsee.ai/ad-examples/youtube/education/tonies-toniebox-2-built-to-grow-with-them-Ik-Yp83gPCU) — 4.3M views, 6s
6. [Toniebox - The Perfect Birthday Gift](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/toniebox-the-perfect-birthday-gift-EjSHBC8uI0k) — 3.1M views, 6s
7. [Snoop Dogg - Toniebox Doggyland](https://www.adsee.ai/ad-examples/youtube/dtc/snoop-dogg-toniebox-doggyland-wZijQOfJxTk) — 2.9M views, 17s
8. [Toniebox 2 - Big Decisions, Friendship, Sweet Dreams](https://www.adsee.ai/ad-examples/youtube/education/toniebox-2-big-decisions-friendship-sweet-dreams-FThqvcP21Mc) — 2.9M views, 15s
9. [Tonies Toniebox 2 - The Perfect Birthday Gift](https://www.adsee.ai/ad-examples/youtube/education/tonies-toniebox-2-the-perfect-birthday-gift-Z5-jLRzR6mg) — 2.8M views, 6s
10. [Snoop Dogg promotes Toniebox with Doggyland](https://www.adsee.ai/ad-examples/youtube/education/snoop-dogg-promotes-toniebox-with-doggyland-5Bs5qsWfUmk) — 2.8M views, 17s
11. [Tonies - Good nights start with listening](https://www.adsee.ai/ad-examples/youtube/dtc/tonies-good-nights-start-with-listening-bD_8cPS-_hg) — 2.8M views, 6s
12. [Toniebox — Where will listening take you?](https://www.adsee.ai/ad-examples/youtube/education/toniebox-where-will-listening-take-you-Gk_OEiVrPpU) — 2.6M views, 30s
13. [Tonies — L'écoute pour l'apprentissage et les rêves](https://www.adsee.ai/ad-examples/youtube/education/tonies-l-coute-pour-l-apprentissage-et-les-r-ves-4toSV1uPWus) — 2.1M views, 30s
14. [Tonies — Audio stories for children](https://www.adsee.ai/ad-examples/youtube/dtc/tonies-audio-stories-for-children-WPFR_SpIMJU) — 1.7M views, 20s
15. [Tonies — Imagination Starts With Listening](https://www.adsee.ai/ad-examples/youtube/education/tonies-imagination-starts-with-listening-dIOCi5WMqcU) — 1.7M views, 15s
16. [Toniebox — First words start with listening](https://www.adsee.ai/ad-examples/youtube/dtc/toniebox-first-words-start-with-listening-7nMHQsGNmaQ) — 1.6M views, 15s
17. [Tonies - Good nights start with listening](https://www.adsee.ai/ad-examples/youtube/dtc/tonies-good-nights-start-with-listening-uH4-IRJH2G0) — 1.6M views, 6s
18. [Toniebox — Imagination and Friendship](https://www.adsee.ai/ad-examples/youtube/dtc/toniebox-imagination-and-friendship-M5_2xc6woeU) — 1.5M views, 30s
19. [Tonies Black Friday Sale - 25% Off Everything!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/tonies-black-friday-sale-25-off-everything-ite5f5sGoUU) — 1.5M views, 6s
20. [Tonies — Independence Starts With Listening](https://www.adsee.ai/ad-examples/youtube/dtc/tonies-independence-starts-with-listening-p12fW2z5RZE) — 1.4M views, 15s

## About tonies

tonies produces screen-free audio entertainment systems designed for children, featuring the Toniebox digital audio player and collectible figurines called Tonies. The system plays stories, music, and educational audio content when figures are placed on the device. Founded in Germany in 2013 by Patric Faßbender and Marcus Stahl, the company operates globally across Europe, North America, and other international markets under parent company Tonies SE.

## tonies YouTube ads — FAQ

### What is tonies and what does it sell?

tonies is a German audio toy brand by Tonies SE that makes screen-free audio systems for children. Its products include the Toniebox digital audio player and collectible Tonies figurines that trigger audiobooks, music, and educational content when placed on the device.

### What are tonies's YouTube ads about?

tonies's YouTube ads primarily showcase the Toniebox and Toniebox 2 as educational toys, bedtime audio players, and gift options for birthdays. Several campaigns also highlight collaborative audio content, including Snoop Dogg's Doggyland.

### What ad formats does tonies use on YouTube?

tonies relies mostly on short horizontal video ads lasting up to 15 seconds, complemented by a smaller share of vertical videos and 16-to-30-second clips.

### In which languages does tonies advertise on YouTube?

tonies advertises on YouTube in English and French.

### How many YouTube ads does tonies run?

AdSee has indexed 195 YouTube ads from tonies, with 113M views in total, shown in 7 countries.

### Where does tonies advertise on YouTube?

tonies's YouTube ads in the AdSee library ran most often in the United States, France, Canada, Austria and the United Kingdom. In total they were shown in 7 countries.

### How much does tonies spend on YouTube ads?

AdSee estimates tonies's YouTube ad spend at $902K – $5.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by tonies.

### What is tonies's most-viewed YouTube ad?

The most-viewed tonies ad in the AdSee library is “Toniebox — Educational Toy”, with 16.3M views on YouTube.

### Where can I verify tonies's ads?

tonies's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15999034893094879233?region=anywhere

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- #520 [Javvy Coffee](https://www.adsee.ai/ad-examples/youtube/brands/javvy-coffee) — est. spend $1.2M – $5.4M, 111 ads
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All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates