--- title: "Thuma YouTube Ads: 80+ Video Ad Examples | AdSee" description: "Browse Thuma YouTube ads with 146M total views across 18 markets. See top video creative, assembly demos, and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/thuma" --- # Thuma YouTube ads: video creative and campaign data Thuma is an American direct-to-consumer brand offering minimalist, sustainable home furnishings like solid wood platform bed frames, dressers, and modular seating. With 80+ ads and 146M views across 18 markets, its video advertising centers on product demonstrations, featuring bed designs, platform frames, and modular assembly. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #392 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: Thuma Inc. - Category: DTC — Direct-to-consumer modern furniture - Headquarters: United States - Estimated total YouTube ad spend: $437K – $7.3M (all-time, estimated range) - Ads indexed: 88 - Total views: 146M - Markets: 18 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR07663927342196064257?region=anywhere ## Most-viewed Thuma YouTube ads Top 20 by views, list updated October 2026. 1. [Thuma — The Classic Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-the-classic-bed-bs89zTVbPKI) — 19M views, 10s 2. [THUMA - Discover The Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-discover-the-bed-s8YTnHQdZ6o) — 11.9M views, 15s 3. [Thuma - The Essential Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-the-essential-bed-IoiO48ocSUU) — 8.1M views, 16s 4. [Thuma Classic Bed Assembly](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-classic-bed-assembly-RwgfrmwGBTI) — 7.5M views, 13s 5. [Thuma - The Essential Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-the-essential-bed-oaPXuIs9X1M) — 6.4M views, 17s 6. [Thuma — Signature Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-signature-bed-gAfQzVPmBuY) — 5.5M views, 16s 7. [Thuma - Elegant Bed Designs](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-elegant-bed-designs-kUqeZVV02Pw) — 4.1M views, 13s 8. [THUMA - The Perfect Platform Bed Frame](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-the-perfect-platform-bed-frame-74FAHHL2Tzs) — 4.1M views, 15s 9. [THUMA - The Classic Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-the-classic-bed-7_Rito4d7Wk) — 3.9M views, 11s 10. [THUMA — Modular Sofa Assembly Demonstration](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-modular-sofa-assembly-demonstration-RoSQfpVxb5g) — 3.8M views, 18s 11. [THUMA - Minimalist Home Essentials](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-minimalist-home-essentials-y1tHzDHeHps) — 3.5M views, 15s 12. [THUMA — Bed Collection](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-bed-collection-r8jOVEcjLvM) — 3.3M views, 17s 13. [THUMA - Bedroom Collection](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-bedroom-collection-J3IIxIFk8m0) — 3M views, 17s 14. [Thuma — The Essential Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-the-essential-bed-WSelyyiop3U) — 3M views, 17s 15. [THUMA - Elevated Design for Thoughtful Living](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-elevated-design-for-thoughtful-living-amfmrqamE5g) — 3M views, 15s 16. [Thuma — Classic Bed](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-classic-bed-Y3TYlKlRjkc) — 2.9M views, 20s 17. [Thuma — Elevated Design for Thoughtful Living](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-elevated-design-for-thoughtful-living-mmrg0yeic_4) — 2.8M views, 15s 18. [Thuma - Elevated Design Meets Quality Craftsmanship](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-elevated-design-meets-quality-craftsmanship-GZMVX1L7M3k) — 2.7M views, 15s 19. [THUMA — Simple, Strong, and Enjoyable Beds](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-simple-strong-and-enjoyable-beds-b8okOAlWDho) — 2.6M views, 15s 20. [THUMA - The Bed, A Love Story](https://www.adsee.ai/ad-examples/youtube/dtc/thuma-the-bed-a-love-story-VvTIFDtsq3s) — 2.5M views, 15s ## About Thuma Thuma is an American direct-to-consumer home furnishings brand that designs and sells minimalist, sustainable furniture. Its product collection includes solid wood platform bed frames, mattresses, dressers, nightstands, and modular seating crafted with upcycled wood and tool-free Japanese joinery. Headquartered in San Francisco, California, the company serves customers across the United States through its e-commerce site and flagship retail locations. ## Thuma YouTube ads — FAQ ### What does Thuma advertise on YouTube? Thuma is an American direct-to-consumer furniture company that advertises minimalist and sustainable home furnishings. Its video ads feature products such as solid wood platform bed frames, modular seating, and related bedroom furniture. ### What are Thuma's YouTube ads about? Thuma's YouTube ads focus primarily on its bed models, including The Classic Bed, The Essential Bed, and the Signature Bed. Several videos highlight platform bed frame designs and product assembly demonstrations, such as for its modular sofa. ### What ad formats does Thuma use on YouTube? Thuma primarily utilizes horizontal video ads, alongside a smaller share of vertical formats. The videos are mostly short spots running up to 30 seconds. ### In which languages does Thuma advertise on YouTube? Thuma advertises exclusively in English on YouTube, catering to audiences in the United States. ### How many YouTube ads does Thuma run? AdSee has indexed 88 YouTube ads from Thuma, with 146M views in total, shown in 18 countries. ### Where does Thuma advertise on YouTube? Thuma's YouTube ads in the AdSee library ran most often in the United States, Canada, Italy, Germany and France. In total they were shown in 18 countries. ### How much does Thuma spend on YouTube ads? AdSee estimates Thuma's YouTube ad spend at $437K – $7.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Thuma. ### What is Thuma's most-viewed YouTube ad? The most-viewed Thuma ad in the AdSee library is “Thuma — The Classic Bed”, with 19.1M views on YouTube. ### Where can I verify Thuma's ads? Thuma's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07663927342196064257?region=anywhere ## More top DTC advertisers - #380 [BYLT Basics](https://www.adsee.ai/ad-examples/youtube/brands/bylt-basics) — est. spend $454K – $7.6M, 99 ads - #397 [OLAPLEX](https://www.adsee.ai/ad-examples/youtube/brands/olaplex) — est. spend $1.2M – $7.2M, 173 ads - #398 [Cozey](https://www.adsee.ai/ad-examples/youtube/brands/cozey) — est. spend $1.6M – $7.2M, 228 ads - #400 [Vuori](https://www.adsee.ai/ad-examples/youtube/brands/vuori) — est. spend $1.6M – $7.1M, 138 ads - #405 [Hint](https://www.adsee.ai/ad-examples/youtube/brands/hint) — est. spend $283K – $7.1M, 162 ads - #408 [KURU Footwear](https://www.adsee.ai/ad-examples/youtube/brands/kuru-footwear) — est. spend $843K – $7.0M, 46 ads - #410 [Reolink](https://www.adsee.ai/ad-examples/youtube/brands/reolink) — est. spend $421K – $7.0M, 382 ads - #412 [Maison Francis Kurkdjian](https://www.adsee.ai/ad-examples/youtube/brands/maison-francis-kurkdjian) — est. spend $419K – $7.0M, 28 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates