--- title: "ThruDark YouTube Ads: Top Video Commercials | AdSee" description: "Explore ThruDark YouTube ads with 6.4M total views across 3 markets. See top video commercials, campaign reach, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/thrudark" --- # ThruDark YouTube Ads & Video Campaigns ThruDark is a UK-based high-performance technical clothing brand founded by former British Special Forces veterans, offering extreme-weather outerwear, tactical apparel, and activewear. Across 3 markets, its YouTube advertising library features 20+ ads with 6.4M views. Campaigns frequently spotlight specialist layering systems, technical tactical jackets, and outdoor adventure. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3966 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/20) - Company: THRUDARK LIMITED - Category: Retail Ecommerce — Outdoor & technical apparel - Headquarters: United Kingdom - Estimated total YouTube ad spend: $69.9K – $318K (all-time, estimated range) - Ads indexed: 23 - Total views: 6.4M - Markets: 3 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR09230858680247779329?region=anywhere ## Most-viewed ThruDark YouTube ads Top 20 by views, list updated October 2026. 1. [MOUNTAIN PRO — Specialist Layering System](https://www.adsee.ai/ad-examples/youtube/dtc/mountain-pro-specialist-layering-system-HjLmSziIeOs) — 1.4M views, 19s 2. [ThruDark Shroud — Tactical Jacket Explained](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/thrudark-shroud-tactical-jacket-explained-cn2RqY_Btrg) — 814.5K views, 71s 3. [THRUDARK — Explore the Wild](https://www.adsee.ai/ad-examples/youtube/automotive/thrudark-explore-the-wild-FTn-CCFd1hw) — 629.6K views, 57s 4. [MOUNTAIN PRO - Specialist Layering System](https://www.adsee.ai/ad-examples/youtube/dtc/mountain-pro-specialist-layering-system-2fc8_PkQt2o) — 572.8K views, 14s 5. [Mountain Pro - Specialist by Design, Engineered to Endure](https://www.adsee.ai/ad-examples/youtube/dtc/mountain-pro-specialist-by-design-engineered-to-endure--MX4K24EDvk) — 422.5K views, 14s 6. [Thrudark Black Friday Sale - Up to 40% Off](https://www.adsee.ai/ad-examples/youtube/dtc/thrudark-black-friday-sale-up-to-40-off-8hqlg3Z_kOI) — 349.5K views, 15s 7. [ORYON - Lightweight, Breathable and UPF Protected Range](https://www.adsee.ai/ad-examples/youtube/dtc/oryon-lightweight-breathable-and-upf-protected-range-tEA6ZfQNfRU) — 287.5K views, 10s 8. [THRUDARK Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/dtc/thrudark-black-friday-sale-H6P_Vym_3qg) — 285.1K views, 28s 9. [THRUDARK — Outdoor Adventure](https://www.adsee.ai/ad-examples/youtube/dtc/thrudark-outdoor-adventure-zH2lhxzLVAw) — 235.6K views, 20s 10. [ThruDark — The Origin of Gear Modification](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/thrudark-the-origin-of-gear-modification-788l7NQZDyg) — 216.1K views, 44s 11. [THRUDARK - Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/dtc/thrudark-black-friday-sale-MQBEVffC_b8) — 202.8K views, 15s 12. [THRU DARK — Up To 50% Off Selected Lines](https://www.adsee.ai/ad-examples/youtube/dtc/thru-dark-up-to-50-off-selected-lines-7hP4kUMSeAI) — 182.1K views, 13s 13. [MOUNTAIN PRO — Specialist Layering System](https://www.adsee.ai/ad-examples/youtube/dtc/mountain-pro-specialist-layering-system-tF5DsTZ6mt0) — 181.8K views, 19s 14. [ORYON & THRU DARK - Lightweight, Breathable, UPF Protected Range](https://www.adsee.ai/ad-examples/youtube/dtc/oryon-thru-dark-lightweight-breathable-upf-protected-range-37SXljLSxU0) — 168K views, 6s 15. [Mountain Pro: Engineered to Endure](https://www.adsee.ai/ad-examples/youtube/dtc/mountain-pro-engineered-to-endure-2xRhLGQ2wT0) — 156.9K views, 72s 16. [THRUDARK Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/thrudark-black-friday-sale-p8UIy2kwvnc) — 133.4K views, 15s 17. [THRU DARK - Up to 50% Off Selected Lines](https://www.adsee.ai/ad-examples/youtube/dtc/thru-dark-up-to-50-off-selected-lines-qIDmR3mC-UI) — 119.7K views, 15s 18. [Mountain Pro: Engineered for Extreme Environments](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mountain-pro-engineered-for-extreme-environments-P61Qliol3Ys) — 75.9K views, 72s 19. [THRUDARK — Nothing Comes From Nothing](https://www.adsee.ai/ad-examples/youtube/local-services/thrudark-nothing-comes-from-nothing-B1fkUuVU8GI) — 74.2K views, 36s 20. [MOUNTAIN PRO — Specialist by Design, Engineered to Endure](https://www.adsee.ai/ad-examples/youtube/dtc/mountain-pro-specialist-by-design-engineered-to-endure-incDuU6zHCg) — 53.7K views, 21s ## About ThruDark ThruDark is a UK-based high-performance technical clothing brand founded in 2017 by former British Special Forces veterans Anthony Stazicker and Louis Tinsley. The company designs and sells extreme-weather outerwear, activewear, base layers, and tactical apparel built with high-grade performance fabrics. Headquartered in Poole, Dorset, ThruDark serves a global market via its online e-commerce platform and retail locations. ## ThruDark YouTube ads — FAQ ### What is ThruDark? ThruDark is a UK-based technical apparel brand founded by former British Special Forces veterans. The company designs and sells high-performance extreme-weather outerwear, activewear, base layers, and tactical clothing made with high-grade performance fabrics. ### What are ThruDark's YouTube ads about? ThruDark's YouTube ads highlight outdoor adventures and specialized gear lines like the Mountain Pro layering system, the Shroud tactical jacket, and the Oryon range. The brand also uses video ads to promote seasonal events such as Black Friday sales. ### What ad formats does ThruDark use on YouTube? ThruDark relies mostly on horizontal video ads, alongside a smaller share of vertical Shorts-style spots. Most of the brand's video ads are short, typically running 30 seconds or less. ### In which languages does ThruDark advertise on YouTube? ThruDark advertises on YouTube primarily in English, with a small portion of its campaigns appearing in German. ### How many YouTube ads does ThruDark run? AdSee has indexed 23 YouTube ads from ThruDark, with 6.4M views in total, shown in 3 countries. ### Where does ThruDark advertise on YouTube? ThruDark's YouTube ads in the AdSee library ran most often in the United Kingdom, Germany and the United States. ### How much does ThruDark spend on YouTube ads? AdSee estimates ThruDark's YouTube ad spend at $69.9K – $318K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ThruDark. ### What is ThruDark's most-viewed YouTube ad? The most-viewed ThruDark ad in the AdSee library is “MOUNTAIN PRO — Specialist Layering System”, with 1.5M views on YouTube. ### Where can I verify ThruDark's ads? ThruDark's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09230858680247779329?region=anywhere ## More top Retail Ecommerce advertisers - #3955 [Optic 2000](https://www.adsee.ai/ad-examples/youtube/brands/optic-2000) — est. spend $134K – $319K, 18 ads - #3958 [Outdoor Supply Hardware](https://www.adsee.ai/ad-examples/youtube/brands/outdoor-supply-hardware) — est. spend $127K – $319K, 13 ads - #3961 [Cabaïa](https://www.adsee.ai/ad-examples/youtube/brands/caba-a-2) — est. spend $47.2K – $318K, 15 ads - #3962 [IFB Appliances](https://www.adsee.ai/ad-examples/youtube/brands/ifb-appliances) — est. spend $31.8K – $318K, 17 ads - #3963 [Colitt](https://www.adsee.ai/ad-examples/youtube/brands/colitt) — est. spend $127K – $318K, 14 ads - #3969 [Gorilla Glue](https://www.adsee.ai/ad-examples/youtube/brands/gorilla-glue-2) — est. spend $99.7K – $317K, 21 ads - #3975 [Desktronic](https://www.adsee.ai/ad-examples/youtube/brands/desktronic) — est. spend $93.9K – $317K, 11 ads - #3976 [Farm & Home Supply](https://www.adsee.ai/ad-examples/youtube/brands/farm-home-supply) — est. spend $127K – $316K, 37 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates